Marketing Technology Statistics 2023: Key Insights And Trends


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Marketing technology is an ever-evolving field that is constantly changing and growing. With the introduction of new technologies and the rise of digital marketing, it’s important to stay up-to-date with the latest trends and statistics.

In this blog post, we will explore the latest marketing technology statistics and trends, and what they mean for businesses. By the end of this post, you’ll have a better understanding of the current state of marketing technology and how it’s impacting businesses. So let’s dive in and explore the world of marketing technology statistics.

Marketing Technology: The Most Important Statistics

The number of marketing professionals using AI martech grew by 186% from 2018 to 2021.
The value of the martech industry worldwide is 344.5 billion USD, with 9,500 solutions available and 26.6% of global marketing spend directed towards it.
The martech industry is expected to grow by 18% from 2020 to 2027.

Marketing Technology: Statistics Overview

53.9% of marketers are already using AI to provide a more personalized customer experience, and 38.8% intend to eventually leverage AI to do the same.

AI is becoming increasingly popular among marketers as a tool to personalize the customer experience. This indicates that marketers are recognizing the value of AI in providing a more tailored customer experience, and that they are investing in it to improve their customer engagement.

Check out our latest Digital Marketing Industry Statistics

The martech sector experienced a spike in merger and acquisition activity in 2021, demonstrating the importance of technology in today’s competitive marketing landscape.

Companies are increasingly relying on technology to achieve their marketing goals. This indicates that businesses are recognizing the importance of technology in order to stay competitive and successful in the current market.

The global Martech market was estimated to be around 121 Billion USD in 2019, making it one of the fastest-growing markets.

This statistic shows the potential of the Martech market and how it is growing rapidly. This can be used to inform decisions about investments in Martech and the potential for growth in the sector. It also provides insight into the current trends in the market, which can be used to inform marketing strategies.

The value of marketing technology is currently over 211 billion USD, with more customers shopping online and Martech solutions becoming a staple of digital marketing campaigns worldwide.

It demonstrates the immense value of the industry, as well as the increasing demand for digital marketing solutions. It also highlights the importance of Martech solutions in digital marketing campaigns, showing that they are becoming increasingly necessary for successful campaigns.

Only 28% of B2B content marketers have the technology they need, and only 29% said their organizations are very successful with content marketing, with 48% citing technology issues as their biggest challenge.

It shows the importance of having the right technology for content marketing. It also shows the need for organizations to understand the complexity and resources needed to manage and maintain their martech tools.

Only 17% of B2C marketers felt their data-driven marketing strategy was very successful.

Marketers need to invest in intuitive platforms that can help them leverage data-driven strategies to achieve their goals. By utilizing predictive models and other data-driven strategies, marketers can increase their chances of success and better understand their target audience.

Only 20% of B2B buyers prefer face-to-face sales.

Companies need to focus on MarTech and B2B marketing strategies in order to maximize their growth and development. As the statistic shows, only a small percentage of B2B buyers prefer face-to-face sales, indicating that companies should focus their efforts on digital marketing strategies in order to reach the majority of their target audience.

Marketing professionals are prioritizing technology integration more than other company executives, yet organizations are still digitally immature due to a lack of technical experts.

This statistic highlights the need for marketing professionals to prioritize technology integration in order to stay competitive in the digital age. Additionally, it emphasizes the importance of having technical experts on staff in order to ensure that organizations are not falling behind in terms of digital maturity. The expected growth of AI market revenue by 2025 further emphasizes the need for organizations to invest in technology in order to remain competitive.

The value of the martech industry worldwide is 344.5 billion USD, with 9,500 solutions available and 26.6% of global marketing spend directed towards it.

This demonstrates the importance of martech in the marketing industry, as it is a rapidly growing sector with a high proportion of spending dedicated to it.

The martech industry is expected to grow by 18% from 2020 to 2027.

It shows the potential of marketing technology as a growing industry. It is also important because it suggests that businesses should focus on investing in marketing technology to help them stay competitive and capitalize on the opportunities that this industry presents. Additionally, this statistic indicates that the marketing technology industry is a viable source of growth for businesses, and it may be necessary for businesses to invest in this technology to remain competitive in the future.

The number of marketing professionals using AI martech grew by 186% from 2018 to 2021.

This statistic shows the growing importance of AI-based marketing technology in the marketing industry. It highlights the increasing demand for AI-based marketing technology and the growing need for marketing professionals to become more familiar with this technology. It demonstrates the potential of AI-based marketing technology to revolutionize the way businesses operate and interact with their customers.

About 70% of sales-as-a-service (SaaS) and technology companies use integrated martech tools.

The majority of SaaS and technology companies understand the value of integrated marketing technology tools. By leveraging these tools, companies are able to increase their marketing performance, streamline processes, and reduce costs. Additionally, martech tools can help improve customer engagement, as they allow companies to customize their campaigns and content based on customer behavior. As such, this statistic is an important indicator of the success of martech tools in the business world.

An estimated 55% of sales data entry was replaced by automation technology in 2020.

This fact highlights the increasing adoption of automation technology in sales processes, which can help marketers save time and money by automating tasks that would otherwise need to be done manually. Automation also improves accuracy and efficiency, which can help boost sales. Additionally, automation technology can help marketers better understand customer behavior and preferences, which can lead to more targeted and effective marketing strategies.


In conclusion, marketing technology is an ever-evolving field with a wide range of statistics to consider. As technology continues to advance, marketers must stay up-to-date on the latest trends in order to remain competitive.

By understanding the current state of marketing technology, marketers can make informed decisions about their strategies and investments. With the right tools and strategies, marketers can maximize their ROI and create successful campaigns.


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What is marketing technology?

Marketing technology, also known as martech, is a set of tools and technologies used to support marketing activities such as customer segmentation, marketing automation, analytics, and content management.

What are the benefits of using marketing technology?

Benefits of using marketing technology include improved customer engagement, better data collection and analysis, increased efficiency, and cost savings.

What are the challenges of using marketing technology?

Challenges of using marketing technology include a lack of understanding of how to use the technology, difficulty in integrating different tools, and the cost of implementation and maintenance.

What types of marketing technology are available?

Types of marketing technology available include customer relationship management (CRM) systems, marketing automation platforms, analytics tools, and social media management tools.

How can marketing technology help businesses?

Marketing technology can help businesses by improving customer engagement, providing better data collection and analysis, increasing efficiency, and reducing costs. It can also help businesses to better understand their customers and target them more effectively.


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