The digital marketing industry is growing at an incredible rate, and it's no surprise that the industry is full of interesting and valuable statistics. From the number of people using social media to the amount of money being spent on digital advertising, there are a variety of metrics that can provide valuable insight into the current state of the industry.
In this blog post, we'll take a look at some of the most important digital marketing industry statistics and discuss what they mean for businesses and marketers.
Digital Marketing Industry: The Most Important Statistics
The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%.
82% of marketers are actively investing in content marketing, with 40% of B2B marketers having a documented content marketing strategy and 69% actively investing time in SEO.
Digital Marketing Industry: Statistics Overview
By 2026, the Digital Marketing industry is predicted to reach $807 billion, with desktop taking 31% of the ad spending share and mobile phones taking 69%.
This statistic shows the shift in ad spending from desktop to mobile phones, which is important for digital marketers to understand in order to optimize their campaigns for the most effective results. It also shows the importance of programmatic ad spending, which is becoming increasingly important in the digital marketing industry.
The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%.
This statistic shows the rapid growth of the digital marketing industry and the increasing importance of digital marketing for businesses of all sizes. It also highlights the shift from offline to digital advertising, with digital advertising spend in 2021 estimated to be $436 billion, compared to $196 billion for offline advertising.
This indicates that businesses should focus more of their marketing budget on digital marketing in order to remain competitive.
68% of online experiences begin with a search engine, and 92.96% of global traffic comes from Google Search, Google Images, and Google Maps, with SEO driving 1,000%+ more traffic than organic social media.
This shows the importance of SEO and search engine optimization in driving traffic to websites. It also highlights the importance of Google as a search engine, as it accounts for the vast majority of global traffic.
This data can be used to inform digital marketing strategies, as it shows the importance of SEO and Google in driving website traffic.
82% of marketers are actively investing in content marketing, with 40% of B2B marketers having a documented content marketing strategy and 69% actively investing time in SEO.
This shows that content marketing is an important part of digital marketing, and that it is becoming increasingly important for businesses to have a documented content marketing strategy in order to be successful.
Additionally, it shows that SEO is still an important factor in digital marketing, and that content marketing can help to generate leads, educate audiences, and build loyalty with existing clients/customers.
Content marketing revenue is set to double by 2026, with 37% of industry professionals spending $10K or less, 42% of marketers planning to increase their budgets, and 61% of companies measuring ROI.
This shows that content marketing is a growing industry with a lot of potential for businesses to invest in and measure their success.
In 2020, e-mail marketing revenue was 7.5 billion U.S. dollars, and is projected to reach 10 billion by 2023.
This statistic is important as it shows the effectiveness of e-mail marketing, and how it is expected to grow in the coming years.
Email campaigns offering coupons have a five times higher purchase rate than regular emails, and 64% of small businesses leverage email marketing to build awareness and connect with their audience.
This shows that email marketing is an effective and important tool for businesses to use to build awareness and increase sales.
92% of marketers in companies with more than 100 employees in the US are expected to use social media for marketing, 67% of consumers expect brands to have a social media presence, and 37.9% of survey respondents have made a purchase after seeing a social media advertisement.
This shows that social media is becoming increasingly important for businesses to have a presence on, as consumers expect it and it can be a successful platform for marketing and making sales.
Facebook is the most popular platform for digital marketers, with 93% of them using it, and it is responsible for 25% of all digital ad spending. There are 10 million active advertisers on Facebook, and 44% of users shop for products on Instagram weekly.
This matters because it shows the importance of Facebook and Instagram for digital marketing. It also highlights the potential for digital marketers to reach a large audience and drive sales through these platforms.
Conclusion
The digital marketing industry is an ever-evolving landscape, and it’s important to stay up to date with the latest trends and statistics. By understanding the current state of the industry, businesses can better plan their strategies and make informed decisions.
As the industry continues to grow and evolve, it’s important to stay informed of the latest trends and statistics. With the right information, businesses can make the most of their digital marketing efforts and maximize their ROI.
References
1 - https://www.demandsage.com/digital-marketing-statistics/#:~:text=General%20Digital%20Marketing%20Statistics,smartphones%20take%20the%20remaining%2061%25.&text=Non%20Programttic%20ad%20spending%20holds,%2C%20while%20programmatic%20holds%2084%25.
2 - https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
3 - https://ahrefs.com/blog/seo-statistics/
4 - https://www.onthemap.com/blog/seo-statistics/
5 - https://ahrefs.com/blog/content-marketing-statistics/#:~:text=67%25%20of%20marketers%20report%20that,3%25%20increase%2C%20CMI).
6 - https://www.statista.com/topics/1650/content-marketing/#topicHeader__wrapper
7 - https://www.statista.com/topics/1446/e-mail-marketing/#:~:text=As%20the%20number%20of%20e,10%2Dbillion%2Ddollar%20threshold.
8 - https://marketsplash.com/email-marketing-statistics/
9 - https://nealschaffer.com/social-media-marketing-statistics/#:~:text=Social%20Media%20Marketing%20Statistics%20FAQs,-What%20percentage%20of&text=A%20whopping%2093%25%20of%20marketers,using%20social%20media%20for%20marketing.
10 - https://sproutsocial.com/insights/social-media-statistics/
ZipDo, cited June 2023: Digital Marketing Industry Statistics
