YouTube Music is a leading music streaming service globally, boasting 77 million downloads, 50 million paid subscribers, and a catalog of 70 million official songs and music videos. Its dominance is supported by impressive statistics, such as a 36% increase in ad revenue to over $15 billion in 2019, and music-related videos accounting for 93% of all watched content on YouTube.
Notably, users spend an average of 21 minutes and 26 seconds per session on the platform, with 47% of global on-demand music listening happening on YouTube Music. The service is particularly popular among Generation Z users (83%) and accessed primarily via mobile devices (85%). YouTube Music ranks third among global digital audio services in 2021, with 56% of its US user base being male.
The platform’s growth between 2019 and 2020 was substantial, reaching 60%. In terms of demographics, 37% of users fell in the 25-34 age range, and 61% of Latin American countries displayed the highest consumption rate. Furthermore, 60% of users predominantly listen to familiar tracks, highlighting the significant influence of YouTube in today’s society.
YouTube Music Statistics Overview
YouTube is the number one platform for listening to music online.
This statistic is a testament to the power of YouTube as a platform for music streaming. It speaks to the immense popularity of YouTube as a go-to source for music, and the impact it has had on the music industry. It is a key piece of information that should be included in any blog post about YouTube Music Statistics, as it provides a clear indication of the platform’s influence.
93% of the most-watched videos on YouTube are music videos.
This statistic is a powerful indicator of the immense popularity of music videos on YouTube. It speaks to the fact that music videos are some of the most sought-after content on the platform, and that YouTube is a major destination for music fans. This statistic is an important piece of the puzzle when it comes to understanding the impact of YouTube on the music industry.
YouTube Music is the most popular service for discovering new music among users aged 16-64.
This statistic is a testament to the power of YouTube Music as a platform for discovering new music. It shows that users of all ages are turning to YouTube Music to find the latest and greatest tunes, demonstrating its ability to connect people with the music they love. This is an important statistic to consider when discussing the success of YouTube Music and its impact on the music industry.
47% of time spent listening to on-demand music worldwide is on YouTube.
This statistic is a powerful indicator of the immense popularity of YouTube Music, demonstrating that it is the go-to platform for on-demand music streaming. It highlights the fact that YouTube Music is the preferred choice for millions of music fans around the world, and is a testament to its success.
85% of YouTube Music users access the platform via mobile devices.
This statistic is a telling indication of the importance of mobile devices in the YouTube Music experience. It highlights the need for YouTube Music to ensure that their mobile platform is optimized for users, as the majority of their user base is accessing the platform through their phones and tablets. This is an important factor to consider when discussing YouTube Music’s success and potential for growth.
83% of internet users who listen to music on YouTube are from Generation Z.
This statistic is significant in the context of a blog post about YouTube Music Statistics because it demonstrates the impact that Generation Z has had on the streaming platform. It shows that the majority of people who are using YouTube to listen to music are from the younger generation, indicating that YouTube is a popular choice for music streaming among this demographic. This information can be used to inform marketing strategies and help businesses better understand the preferences of Generation Z when it comes to music streaming.
YouTube Music is available in over 100 countries worldwide.
The fact that YouTube Music is available in over 100 countries worldwide is a testament to its global reach and popularity. It speaks to the power of the platform and its ability to bring music to people all around the world. This statistic is a clear indication of the impact YouTube Music has had on the music industry and its ability to bring people together through music.
YouTube Music Premium costs $9.99 per month for an individual subscription.
The cost of YouTube Music Premium is an important statistic to consider when discussing YouTube Music Statistics, as it provides insight into the financial commitment required to access the service. Knowing the cost of the subscription can help readers decide if the service is worth the investment, and can also provide a comparison to other streaming services.
37% of YouTube Music subscribers in the United States are between the ages of 25 and 34.
This statistic is significant in the context of a blog post about YouTube Music Statistics because it provides insight into the demographic of YouTube Music subscribers in the United States. It reveals that the majority of YouTube Music subscribers are within the 25-34 age range, indicating that this age group is the most likely to be using the service. This information can be used to inform marketing strategies and target audiences for YouTube Music.
56% of YouTube Music users in the United States are male.
This statistic is significant in the context of a blog post about YouTube Music Statistics because it provides insight into the gender breakdown of YouTube Music users in the United States. This information can be used to better understand the demographics of YouTube Music users and can be used to inform marketing and advertising strategies. Additionally, this statistic can be used to compare the gender breakdown of YouTube Music users to other streaming services, providing a more comprehensive view of the streaming music landscape.
YouTube Music’s user base increased by 60% between 2019 and 2020.
This statistic is a testament to the growing popularity of YouTube Music, demonstrating that more and more people are turning to the platform for their music needs. It is a clear indication that YouTube Music is becoming an increasingly important part of the music streaming landscape, and is a key factor in understanding the current state of the industry.
60% of YouTube Music users use it to listen to music they already know.
This statistic is significant in the context of a blog post about YouTube Music Statistics because it demonstrates the platform’s ability to provide users with access to the music they already know and love. It also highlights the platform’s potential to be a source of music discovery, as 40% of users are likely using it to explore new music.
YouTube Music has over 70 million official songs and music videos in its catalog.
This statistic is a testament to the sheer size and scope of YouTube Music’s library. With over 70 million official songs and music videos, it’s clear that YouTube Music has something for everyone, no matter what their musical tastes may be. This makes it an ideal platform for discovering new music and exploring different genres.
On average, 25% of YouTube’s overall content consumption comes from music.
This statistic is a powerful indicator of the impact that music has on YouTube’s overall content consumption. It demonstrates the immense popularity of music on the platform, and the potential for music-related content to reach a wide audience. This is especially relevant for a blog post about YouTube Music Statistics, as it provides a valuable insight into the current state of the platform and the potential for music-related content to be successful.
Latin America has the highest consumption of YouTube music, at 61% of users.
This statistic is a telling indication of the immense popularity of YouTube Music in Latin America. It speaks to the fact that YouTube Music has become an integral part of the lives of many Latin Americans, with 61% of users actively engaging with the platform. This is an important statistic to consider when discussing the impact of YouTube Music on the region.
Conclusion
YouTube Music is incredibly popular, with 77 million global downloads, 50 million paid subscribers, and music videos accounting for 93% of YouTube’s top-watched content. In 2019, ad revenue reached over $15 billion, growing by 36%. Users spend an average of 21 minutes and 26 seconds per visit, with 47% of global on-demand music streaming happening on YouTube Music.
It is particularly favored by Generation Z, with 83% accessing it via mobile devices. The service ranks third among global digital audio platforms and offers individual plans for $9.99 per month in 100 countries. The user base is predominantly male (56%) and includes 37% aged 25-34. Latin America leads in content consumption, representing 61% of overall usage. With a catalog of 70 million songs and videos, YouTube Music continues to be a popular choice for music discovery and enjoyment.
References
0. – https://www.globalwebindex.com
1. – https://www.statista.com
2. – https://www.support.google.com
3. – https://www.blog.chartmetric.com
4. – https://www.youtube.com
5. – https://www.appfigures.com
6. – https://www.ifpi.org
7. – https://www.blog.youtube
8. – https://www.cnbc.com
9. – https://www.counterpointresearch.com
10. – https://www.midem.com
11. – https://www.digitalmusicnews.com
12. – https://www.newsroom.spotify.com
13. – https://www.musicindustryblog.wordpress.com
14. – https://www.pex.com
ZipDo, cited June 2023: Youtube Music Statistics
