WeChat is one of the most popular messaging and social media platforms in China, with over 1.2 billion monthly active users sending 45 billion messages daily. On average, WeChat users spend 90 minutes a day on the platform and have developed more than 10 million mini-programs by 2020. In addition to its popularity among Chinese internet users (82%), WeChat also generated around $42 billion of mobile payment transactions in 2019 alone.
Furthermore, 97.7% of smartphone users in China use WeChat while it accounts for 34% of total mobile data traffic within the country as well. Approximately 40% of its ad revenue comes from Mini Programs while 130 million people actively use WeChat Work – an enterprise version designed for businesses – every month too. Additionally, there were 50 million registered official accounts on Wechat back in 2018 and 60 percent open their app more than ten times per day; 94 percent even take it abroad when travelling internationally.
Finally, 88 percent businesses rely heavily on this platform as their primary communication tool whereas 80 percent have at least fifty friends connected to them through this network; 70 percent brands are using it for marketing purposes too whilst 33percent make purchases via Mini Program each month. All these statistics prove that we can’t ignore how powerful and influential this application has become since its launch almost a decade ago – making sure that everyone stays connected no matter where they are or what language they speak.
Wechat Statistics Overview
WeChat users spend an average of 90 minutes daily on the platform.
This statistic is a testament to the power of WeChat as a platform, demonstrating its ability to captivate users for extended periods of time. It speaks to the platform’s success in providing an engaging and immersive experience that keeps users coming back day after day. This statistic is an important indicator of WeChat’s success and should be taken into account when considering the platform’s overall performance.
82% of internet users in China actively use WeChat.
This statistic is a powerful indicator of the immense popularity of WeChat in China. It demonstrates that the majority of internet users in the country are actively using the platform, making it a key player in the Chinese digital landscape. This information is essential for any blog post about WeChat Statistics, as it provides a clear picture of the platform’s reach and influence.
WeChat generated around $42 billion of mobile payment transactions.
This statistic is a testament to the immense success of WeChat’s mobile payment system. It demonstrates the widespread adoption of the platform and its ability to facilitate transactions on a massive scale. It is a clear indication of the platform’s potential to revolutionize the way people make payments and conduct business.
97.7% of smartphone users in China use WeChat in 2019.
This statistic is a powerful indicator of WeChat’s success in China, demonstrating its widespread use among smartphone users. It is an important piece of information for anyone looking to understand the impact of WeChat in the Chinese market, and is essential for any blog post about WeChat Statistics.
WeChat Work, the enterprise version of WeChat, has 130 million active users.
This statistic is a testament to the success of WeChat Work, demonstrating its widespread adoption among businesses. It shows that the platform has become an integral part of many companies’ operations, providing a reliable and efficient way to communicate and collaborate. This statistic is a clear indication that WeChat Work is a powerful tool for businesses, and it is likely to continue to grow in popularity.
Over 60% of WeChat users open the app more than 10 times per day.
This statistic is a testament to the power of WeChat’s engagement capabilities. It shows that the app is able to capture and retain users’ attention, making it an invaluable tool for businesses and marketers looking to reach their target audience. It also speaks to the app’s success in creating a habit-forming experience, as users are returning to the app multiple times a day.
In 2020, WeChat’s gaming revenue reached $7 billion.
This statistic is a testament to the immense success of WeChat’s gaming platform. It shows that the platform has been able to generate a significant amount of revenue, which is a clear indication of its popularity and success. This statistic is a great example of how WeChat has been able to capitalize on the gaming industry and become a major player in the market.
WeChat users send an estimated 6.1 billion voice messages daily.
This statistic is a testament to the sheer power of WeChat’s messaging capabilities. It speaks to the platform’s immense popularity and its ability to facilitate communication between users. It also highlights the importance of voice messaging in the modern digital age, and how WeChat has become a leader in this space.
94% of Chinese tourists use WeChat while on an international trip.
This statistic is a powerful indicator of the impact WeChat has had on the Chinese tourism industry. It demonstrates that the majority of Chinese tourists are relying on WeChat while travelling abroad, suggesting that the app has become an essential tool for them. This statistic is important to consider when discussing WeChat’s success and its potential for further growth.
88% of businesses in China use WeChat as their primary communication tool.
This statistic is a powerful indicator of WeChat’s success in China, demonstrating its widespread adoption among businesses. It speaks to the platform’s effectiveness as a communication tool, and its ability to meet the needs of businesses in the country. This statistic is an important piece of evidence for anyone looking to understand the impact WeChat has had on the Chinese market.
80% of WeChat users have more than 50 friends on the platform.
This statistic is a telling indication of the power of WeChat as a social media platform. It shows that users are actively engaging with the platform and connecting with a large number of people. This statistic is important for understanding the reach and influence of WeChat, and can be used to inform decisions about how to best use the platform for marketing and other purposes.
Conclusion
WeChat is one of the most popular social media platforms in China and around the world. With over 1.2 billion monthly active users, 45 billion messages sent daily, 90 minutes spent on average by each user per day, 10 million mini-programs developed by 2020, 82% internet user penetration rate in China and 97.7% smartphone user penetration rate in 2019; WeChat has become an integral part of Chinese life with its mobile payment transactions generating $42 billion annually as well as 130 million active users for its enterprise version – WeChat Work. Additionally, 50 million registered official accounts have been created along with 60% of users opening the app more than 10 times a day while gaming revenue reached $7 billion this year alone. Despite only 12% of total WeChat users being located outside mainland China 94% use it when travelling abroad while 88%, 80%, 70%, 33 % respectively make up businesses using it primarily for communication purposes; having friends on their account and making purchases from Mini Programs every month respectively . It’s clear that WeChat is here to stay.
References
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ZipDo, cited June 2023: Wechat Statistics
