GITNUX MARKETDATA REPORT 2023
Must-Know Web Analytics Kpis [Latest Report]
Highlights: The Most Important Web Analytics Kpis
- 1. Pageviews
- 2. Unique visitors
- 3. Sessions
- 4. Average session duration
- 5. Bounce rate
- 6. Exit rate
- 7. Conversion rate
- 8. Average page load time
- 9. Goal completions
- 10. Returning visitors
- 11. Click-through rate (CTR)
- 12. Cost per click (CPC)
- 13. Social Media Traffic
- 14. Referral traffic
- 15. Organic search traffic
Table of Contents
Web Analytics Kpis: Our Guide
Dive into the world of web analytics with our latest report outlining the must-know Key Performance Indicators (KPIs). Discover how these metrics can transform your understanding of your website’s performance and guide your business strategy. Stay ahead of the curve by understanding these crucial KPIs that are shaping the digital marketing landscape.
The total number of times a specific webpage is viewed by users. It reflects the overall traffic a site receives.
The number of distinct users who visit a website during a specified period. It helps measure the size of the audience.
A single continuous interaction by a user on a website. It helps track engagement levels on a website.
Average Session Duration
The average time spent by users during one session. It is a useful metric to evaluate user engagement and content relevancy.
The percentage of visitors who leave a website after viewing only one page. A high bounce rate indicates poor user experience or irrelevant content.
The percentage of users who leave a website from a particular page. It helps identify pages with poor user experience or content.
The percentage of visitors who complete a desired action (e.g., purchase, registration) on a website.
Average Page Load Time
The average time it takes for a page to fully load. A faster loading time leads to better user experience and potentially higher conversions.
The number of times a specific goal (e.g., sign-up, purchase) is achieved by users.
The percentage of users who have had at least one previous session on a website. Returning visitors indicate that the website is engaging and relevant.
The percentage of users who click a specific link or call-to- action (CTA) on a website. Higher CTRs suggest effective ad placements and compelling CTAs.
Cost Per Click
The average cost incurred for each user click on an online advertisement. It helps evaluate the effectiveness of ad spend.
Social Media Traffic
The percentage of website traffic coming from social media platforms. This indicates the effectiveness of social media marketing campaigns.
The percentage of website traffic coming from referral sources, such as external websites or email campaigns. It helps track the success of external marketing efforts.
Organic Search Traffic
The percentage of website traffic coming from unpaid search results. It is a key performance indicator of SEO campaigns’ SUCCESS.
Frequently Asked Questions
What are Web Analytics KPIs and why are they important?
What are some examples of essential Web Analytics KPIs?
How can conversion rate be optimized using Web Analytics KPIs?
What is the significance of tracking unique visitors in Web Analytics KPIs?
How do Web Analytics KPIs assist in improving user experience (UX)?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.