GITNUX MARKETDATA REPORT 2023
Essential User Growth Metrics
Highlights: The Most Important User Growth Metrics
- 1. Daily Active Users (DAU)
- 2. Monthly Active Users (MAU)
- 3. User Churn Rate
- 4. User Retention Rate
- 5. User Acquisition Cost (CAC)
- 6. User Lifetime Value (LTV)
- 7. Virality Coefficient
- 8. Organic vs. Paid Users
- 9. Net Promoter Score (NPS)
- 10. Activation Rate
- 11. User Stickiness
- 12. Time to First Key Action
- 13. User Session Duration
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User Growth Metrics: Our Guide
Unlocking the potential of your business lies in understanding your user growth metrics. In our recent study, we delve deep into the most essential parameters that can significantly impact the growth trajectory of your user base. This blog post will guide you through these important metrics, providing insight and analysis on how to effectively measure and utilize them for your business growth.
Daily Active Users (DAU)
The number of unique users who engage with a product or service daily. This metric helps measure the daily user engagement and overall growth.
Monthly Active Users (MAU)
The number of unique users who engage with a product or service monthly. This metric helps track user engagement over a more extended period.
User Churn Rate
The percentage of users who stop using a product or service during a specific time frame. A lower churn rate indicates better user retention.
User Retention Rate
The percentage of users who continue using a product or service over time. Retention rate helps measure the long-term engagement and satisfaction of users.
User Acquisition Cost (CAC)
The average expense to acquire a new user, including advertising, marketing, sales, and support costs. Lower CAC indicates a more cost-effective user growth strategy.
User Lifetime Value (LTV)
The total revenue generated from a user during their lifetime use of a product or service. Higher LTV means higher profitability and better user growth potential.
Virality Coefficient
The average number of new users that each existing user generates through referrals, word-of-mouth, or sharing. A higher virality coefficient indicates a more efficient growth strategy.
Organic Vs. Paid Users
Organic growth percentage shows users from unpaid sources versus paid advertising, indicating reliance on organic channels.
Net Promoter Score (NPS)
A measure of users’ likelihood to recommend a product or service to friends or colleagues. A high NPS indicates strong user satisfaction and can lead to more organic growth.
Activation Rate
Activation rate is the percentage of new users completing specific actions, reflecting their engagement and initial user experience.
User Stickiness
The ratio of daily active users to monthly active users (DAU/ MAU). A higher stickiness ratio indicates strong user engagement and loyalty.
Time To First Key Action
Time to significant action is the average time for new users to complete important tasks, gauging onboarding effectiveness.
User Session Duration
The average time a user spends on your website, app, or platform during a single visit. This helps measure user engagement and the overall value offered by the product.
Frequently Asked Questions
What are user growth metrics?
Why are user growth metrics important for businesses?
What are some examples of essential user growth metrics?
How do you calculate the User Retention Rate (URR)?
What is the difference between user growth rate and user engagement rate?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.
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