The UK eCommerce industry has seen tremendous growth in recent years, with sales reaching £105.3 billion in 2020 and expected to reach £147.3 billion by 2024. This article will explore the latest statistics on UK eCommerce activities such as online shopping cart abandonment rates, payment methods used, average basket values and more. We'll also look at how these figures compare to other countries around the world so you can get a better understanding of where the UK stands when it comes to digital commerce trends.
Uk Ecommerce Statistics Overview
In 2020, the average online shopping cart abandonment rate in the UK was 87.7%.
This statistic is a telling indication of the state of ecommerce in the UK. It reveals that despite the convenience of online shopping, a large proportion of customers are still not completing their purchases. This could be due to a variety of factors, such as high shipping costs, lack of payment options, or a complicated checkout process. Understanding the reasons behind this high abandonment rate is essential for ecommerce businesses in the UK to ensure they are providing the best possible customer experience.
By 2024, UK eCommerce sales are expected to reach £147.3 billion.
This statistic is a testament to the immense potential of the UK eCommerce market. It highlights the immense growth that the industry is expected to experience in the coming years, and serves as a reminder of the lucrative opportunities that exist for businesses looking to capitalize on the digital economy.
In 2020, around 35% of adults in the UK used online marketplaces to purchase second-hand items.
This statistic is a telling indication of the growing trend of online marketplaces in the UK. It shows that a significant portion of adults are now turning to the internet to purchase second-hand items, rather than relying on traditional brick-and-mortar stores. This is an important statistic to consider when discussing the state of ecommerce in the UK, as it highlights the increasing popularity of online marketplaces and the potential for further growth in this sector.
43% of eCommerce sales in the UK were made via a mobile device in 2020.
This statistic is a telling indication of the importance of mobile devices in the UK eCommerce landscape. It highlights the need for businesses to ensure their websites are optimized for mobile users, as well as the potential for mobile-based sales to drive revenue. It also serves as a reminder of the importance of staying up-to-date with the latest trends in eCommerce, as mobile devices are becoming increasingly popular for online shopping.
The average UK eCommerce conversion rate on desktop devices was 4.14% in 2020.
This statistic is a key indicator of the success of UK eCommerce in 2020, providing insight into the effectiveness of online shopping experiences. It is a valuable piece of information for anyone looking to understand the current state of the UK eCommerce market, and can be used to inform decisions about how to best optimize their own eCommerce strategies.
The UK's average eCommerce conversion rate on mobile devices was 1.82% in 2020.
This statistic is a crucial indicator of the success of UK eCommerce businesses in 2020. It shows that, despite the challenges posed by the pandemic, UK businesses were able to maintain a relatively high conversion rate on mobile devices. This is a testament to the resilience of the UK eCommerce industry and provides valuable insight into the effectiveness of mobile-friendly strategies.
In 2020, 61% of the UK's online retail sales were made through just 10companies.
This statistic is a telling indication of the current state of the UK's ecommerce landscape. It highlights the fact that the majority of online retail sales are concentrated in a small number of companies, suggesting that the market is highly competitive and dominated by a few major players. This has significant implications for smaller businesses looking to enter the ecommerce space, as they may find it difficult to compete with the established giants.
The home and garden sector scored the highest spend per household with over £1000 spent annually.
This statistic is a telling indication of the importance of the home and garden sector in the UK ecommerce landscape. It demonstrates that households are willing to invest significant amounts of money in this sector, suggesting that it is a lucrative and attractive market for businesses to target. Furthermore, it highlights the potential for growth in this sector, as households are likely to continue to spend more in the future.
In Q3 2020, UK online retail search activity increased by 34% YoY.
This statistic is a clear indication that UK online retail search activity is on the rise, suggesting that more and more people are turning to the internet to shop. This is an important trend to note for anyone interested in the UK ecommerce landscape, as it suggests that the sector is continuing to grow and evolve.
In 2020, 95% of the UK population had an internet connection.
This statistic is of paramount importance when considering UK ecommerce statistics, as it indicates that the vast majority of the population has access to the internet and therefore the potential to engage in online shopping. This provides a strong foundation for the growth of ecommerce in the UK, as the majority of the population is able to take advantage of the convenience and variety of products available online.
In 2020, 28% of consumers in the UK made an online purchase at least once a week.
This statistic is a telling indication of the increasing prevalence of ecommerce in the UK. It shows that a significant portion of consumers are now turning to online shopping as their primary source of purchasing goods, suggesting that ecommerce is becoming an increasingly important part of the UK economy. This statistic is therefore an important piece of evidence for anyone looking to understand the current state of the UK ecommerce market.
The average online basket value in the UK for 2020 was £64.
This statistic is a telling indication of the success of ecommerce in the UK. It shows that shoppers are increasingly comfortable with making purchases online, and that they are willing to spend more when they do. This is a positive sign for the future of ecommerce in the UK, and it is a trend that businesses should be aware of and take advantage of.
Fashion and accessories accounted for 34% of UK eCommerce sales in 2020.
The fact that fashion and accessories accounted for 34% of UK eCommerce sales in 2020 is a testament to the power of the industry. It shows that even in the midst of a global pandemic, shoppers were still willing to invest in their wardrobe and accessories. This statistic is a clear indication that the UK eCommerce market is thriving and that fashion and accessories are a major driving force behind its success.
As of January 2021, PayPal was the most popular online payment method in the UK, with a 98% adoption rate.
This statistic is a testament to the ubiquity of PayPal in the UK ecommerce landscape. With a 98% adoption rate, it is clear that PayPal is the go-to payment method for online shoppers in the UK. This highlights the importance of offering PayPal as a payment option for any ecommerce business operating in the UK.
In 2020, UK businesses with 10 or more employees generated 5% of their total retail sales from eCommerce activities.
This statistic is a telling indication of the impact eCommerce has had on UK businesses with 10 or more employees. It highlights the importance of eCommerce in the retail sector, and how it has become a key source of revenue for many businesses. This statistic is a valuable insight into the current state of the UK eCommerce market, and provides a useful benchmark for businesses to measure their own performance against.
In 2020, 76% of UK adults bought goods or services online.
This statistic is a powerful indicator of the UK's embrace of ecommerce. It shows that the majority of UK adults are now comfortable with buying goods and services online, which is a major shift from the past. This statistic is a testament to the success of ecommerce in the UK and provides a valuable insight into the current state of the industry.
Conclusion
The UK eCommerce market is booming, with sales reaching £105.3 billion in 2020 and expected to reach £147.3 billion by 2024. Online shopping has become increasingly popular among adults in the UK, with 76% of them buying goods or services online last year and 35% using online marketplaces for second-hand items. The average basket value was also high at £64 per purchase, while mobile devices accounted for 43% of all eCommerce sales made in the country during that same period. PayPal remains the most popular payment method used by consumers when making purchases online, followed closely by credit cards and debit cards respectively. With these trends continuing into 2021 and beyond, it's clear that businesses need to focus on their digital presence if they want to remain competitive within this ever-growing industry
References
0. - https://www.salecycle.com
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3. - https://www.retailgazette.co.uk
4. - https://www.ofcom.org.uk
5. - https://www.ons.gov.uk
6. - https://www.smartinsights.com
