TikTok has become one of the most popular social media platforms in recent years, with over 1 billion monthly active users worldwide. It is especially popular among younger generations, as 62% of its users are aged between 10 and 29. TikTok's average engagement rate is 5.3%, outperforming Instagram (3.23%) and Facebook (2.2%). On average, TikTok users spend 52 minutes per day on the platform - more than any other major social network - making it an ideal platform for marketers to reach their target audience effectively and efficiently.
In 2020 alone, TikTok was downloaded 850 million times globally; 50% of its global audience is under 34 years old; it generated revenue from in-app purchases totaling $1 billion; launched a business version specifically designed for marketers called 'Tiktok For Business'; videos with hashtag "Fyp" have 14 trillion views; sponsored hashtags often receive billions of views within 24 hours; 8.2% of total downloads come from United States market ; influencers typically charge around $600-$1000 per post depending on followers count ; 75 %of tiktok user are active on several social media platforms , 83 % posted video at least once & 33 million downloads were recorded by Apple App Store . Moreover , advertisers can expect to pay between $10-$20 CPMs while targeting ads through this app & ad revenues expected to exceed 500 Million US Dollars by 2021 . Average user follows 30-40 accounts which share similar interests . In 2020 itself , advertising revenues increased by 500%. With these impressive statistics about usage rates and potential ROI opportunities associated with marketing campaigns conducted via this channel, businesses should consider leveraging the power that comes along with using Tik Tok as part of their digital marketing strategy.
Tiktok Marketing Statistics Overview
TikTok was the second most downloaded app globally in 2020, with over 850 million downloads.
This statistic is a testament to the immense popularity of TikTok, highlighting the potential of the platform for marketers. It demonstrates that the app has a massive user base, making it an ideal platform for businesses to reach their target audience. Furthermore, it shows that TikTok is a trend-setting platform, as it has been downloaded by millions of people around the world. This makes it an ideal platform for marketers to capitalize on the latest trends and reach a wide audience.
Approximately 50% of TikTok's global audience is under 34 years old.
This statistic is a crucial piece of information for marketers looking to target their campaigns on TikTok. Knowing that half of the platform's users are under 34 years old provides valuable insight into the demographic of the platform, allowing marketers to tailor their content to the age group that is most likely to engage with it.
In 2020, TikTok generated revenue of $1 billion on in-app purchases.
This statistic is a testament to the immense potential of TikTok as a marketing platform. It shows that businesses can leverage the platform to generate significant revenue through in-app purchases. This is an important statistic for marketers to consider when evaluating the effectiveness of their TikTok marketing campaigns.
In 2020, TikTok launched TikTok For Business to provide marketers with ad formats and tools.
This statistic is a game-changer for marketers looking to capitalize on the TikTok platform. With TikTok For Business, marketers now have access to a suite of ad formats and tools that can help them reach their target audience and maximize their return on investment. This is a major step forward in the world of TikTok marketing, and one that should not be overlooked.
On TikTok, videos with the hashtag "Fyp" (for you page) have over 14 trillion views.
The sheer magnitude of views associated with the hashtag "Fyp" on TikTok is a testament to the platform's immense potential for marketing success. With 14 trillion views, it's clear that TikTok is a powerful tool for businesses to reach their target audiences and maximize their marketing efforts.
TikTok's sponsored hashtags often receive billions of views within 24 hours.
This statistic is a testament to the power of TikTok's sponsored hashtags, demonstrating the immense reach and potential of the platform for marketers. It highlights the potential of TikTok as a marketing tool, and the ability to quickly and effectively reach a large audience. This statistic is an important reminder of the potential of TikTok as a marketing tool, and should be taken into consideration when discussing TikTok marketing statistics.
Over 75% of TikTok users are active on several social media platforms.
This statistic is significant in the context of TikTok marketing statistics because it demonstrates the potential reach of a TikTok marketing campaign. By understanding that the majority of TikTok users are active on multiple social media platforms, marketers can create campaigns that are tailored to reach a wider audience. This could include creating content that is easily shared across multiple platforms, or using influencers to promote the campaign on multiple platforms.
83% of TikTok users have posted a video on the platform.
This statistic is a powerful indicator of the potential reach of TikTok as a marketing platform. It shows that the majority of users are actively engaging with the platform, creating content and interacting with other users. This means that businesses have a large and engaged audience to target with their marketing campaigns, making TikTok an attractive option for businesses looking to reach a wide range of potential customers.
TikTok is the most downloaded app on the Apple App Store, with over 33 million downloads in Q1 2020.
This statistic is a testament to the immense popularity of TikTok, and serves as a powerful reminder of the potential of TikTok as a marketing platform. It demonstrates that the app is widely used and has a large user base, making it an ideal platform for businesses to reach their target audience. Furthermore, the fact that it was the most downloaded app on the Apple App Store in Q1 2020 indicates that it is a trend that is likely to continue, making it an even more attractive option for businesses looking to market their products and services.
Users open TikTok an average of 8 times per day.
This statistic is a testament to the power of TikTok's engagement capabilities, demonstrating that users are actively returning to the platform multiple times a day. This indicates that TikTok is an effective platform for marketers to reach their target audience, as users are consistently exposed to the content they post.
TikTok's ad revenue is expected to exceed $500 million in the United States by 2021.
This statistic is a testament to the immense potential of TikTok as a marketing platform. It shows that businesses of all sizes can benefit from investing in TikTok advertising, as the platform is expected to generate a significant amount of revenue in the US alone. This statistic is a powerful indicator of the potential of TikTok as a marketing tool, and should be taken into consideration when planning a marketing strategy.
The average TikTok user follows 30-40 accounts with similar interests.
This statistic is a key indicator of the potential reach of TikTok marketing campaigns. Knowing that the average user follows 30-40 accounts with similar interests, marketers can target their campaigns to a specific audience and maximize their reach. This statistic is also important for understanding the level of engagement that can be expected from a TikTok marketing campaign, as users are more likely to engage with content from accounts they already follow.
In 2020, TikTok's advertising revenue increased by 500%.
This statistic is a testament to the power of TikTok's marketing capabilities. It shows that the platform has been able to successfully leverage its user base and create a lucrative advertising revenue stream. This is an important statistic for marketers to consider when evaluating the potential of TikTok as a marketing platform.
On average, TikTok ads cost between $10 and $20 per thousand impressions (CPM).
The fact that TikTok ads cost between $10 and $20 per thousand impressions (CPM) is an important piece of information for anyone looking to market their business on the platform. This statistic provides insight into the cost of reaching potential customers, allowing marketers to plan their budget accordingly and make informed decisions about their marketing strategy. Additionally, it can help marketers compare the cost of advertising on TikTok to other platforms, giving them a better understanding of the overall cost of their marketing efforts.
Based on the statistics presented, it is clear that TikTok has become a major player in the social media landscape. With over 1 billion monthly active users worldwide and an average engagement rate of 5.3%, it is no surprise that marketers are turning to this platform for their advertising needs. Additionally, with its high user engagement rates and low cost per thousand impressions (CPM), TikTok provides businesses with an effective way to reach potential customers at a fraction of the cost compared to other platforms such as Instagram or Facebook. As more people continue to join this rapidly growing platform, there will be even more opportunities for brands looking to capitalize on its success.
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ZipDo, cited June 2023: Tiktok Marketing Statistics