GITNUX MARKETDATA REPORT 2023

Must-Know Text Messaging Statistics [Latest Report]

Facts about this Market Data Report

IconJournalist involved: 2
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Highlights: The Most Important Text Messaging Statistics

  • As of 2020, there are over 5 billion people in the world who send and receive SMS messages.
  • People worldwide will send 8.3 trillion text messages in just this year alone. That’s almost 23 billion messages per day.
  • In the United States, text message users send or receive an average of 35 messages per day.
  • Approximately 15% of global mobile Internet users use SMS for business purposes.
  • Mobile users are expected to send 7.1 trillion SMS messages annually by 2024.
  • The average open rate of text message marketing campaigns are as high as 98%.
  • Over 85 percent of American adults use SMS to communicate daily.
  • 33 percent of American adults prefer texts to all other forms of communication.
  • 78% of consumers wish that they could speak to businesses through text.
  • Businesses are projected to send 3.5 trillion text messages to their consumers in 2023.
  • Over 56% of people would rather message than call customer service.
  • 70 percent of consumers appreciate getting texts or SMS from their healthcare providers.
  • Roughly 49 million people in the USA will opt-in to receive SMS messages from businesses in 2021.

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In this ever-expanding digital age, text messaging has undoubtedly become a primary mode of communication. Whether it's firing off a quick reminder or having full-fledged conversations, the convenience, speed, and simplicity of text messaging are truly unmatched. But have you ever wondered about the significance and impact of this universally adopted communication method? In this blog post, we dive deep into the fascinating world of text messaging statistics, offering you a panoramic view of the trends, patterns, and insights hidden behind those little pings on your smartphone. We'll uncover surprising facts, eye-opening figures, and forecasted trends that could transform how you perceive text messaging. So, get ready to be educated, intrigued, and possibly even astounded as we explore the numerical landscape of text messaging.

The Latest Text Messaging Statistics Unveiled

As of 2020, there are over 5 billion people in the world who send and receive SMS messages.

Illuminating the sheer magnitude of SMS usage globally, this fascinating figure of over 5 billion people highlights the ubiquity and mass appeal of text messaging as a communication platform in 2020. The figure serves as a testament to the far-reaching impact of SMS, positioning it not just as a mere tool of convenience, but as a cornerstone of human interaction in the digital age. When considering these numbers, the implications for marketers, researchers, and developers are vast, opening a vast space of potential and setting a trend that could define the future communications landscape. Drawing upon this statistic, the importance of keeping a close eye on the developments in the world of SMS is nothing short of vital.

People worldwide will send 8.3 trillion text messages in just this year alone. That's almost 23 billion messages per day.

Fueling the engine of our digital-centric globe, the statistic that highlights an overwhelming 8.3 trillion text messages being sent globally in a single year paints a fascinating portrait of our engagement with technology. This astronomical figure - roughly 23 billion daily missives buzzing through our atmosphere - acts as a testament to the ubiquitous influence of text messaging in our lives. Anchoring a blog post about Text Messaging Statistics, this fact delivers an eye-opening punch. It not only emphasizes the scale of text messaging usage but also indirectly nods towards the massive opportunities and challenges that such massive usage presents – from marketing and customer engagement to data privacy and security. Like pulsating digital heartbeats, these text messages are the lifeblood of our communication universe, acting as an indicator of our growing reliance and sometimes unconscious immersion in the world of instant digital messaging.

In the United States, text message users send or receive an average of 35 messages per day.

Embedding these significant digits into your blog post about Text Messaging Statistics highlights the indispensable role text messaging plays in daily communication in the United States. With an average of 35 messages sent or received per day, it demonstrates the ceaseless buzzing activity and engagement level of the text-messaging realm. Leveraging this numeric insight adds depth to the conversation about the evolution of communication, the ubiquity of mobile devices, and potentially, the influences it imposes on literacy, culture, and even socio-economics. It essentially paints a comprehensive narrative of the subject matter in quantifiable strokes.

Approximately 15% of global mobile Internet users use SMS for business purposes.

Peeling back the layers of text messaging use, we find a compelling nugget of information: Roughly 15% of global mobile internet users harness the power of SMS for business purposes. This fact isn't a simple footnote; instead, it plays a square-chess game with its implications.

Firstly, it highlights the enduring relevance of SMS despite living in an era saturated with instant messaging apps. Converse to the belief that SMS might be fading into obsolescence, this data paints a picture of a robust platform still vibrating actively, especially in the business sector.

Secondly, it draws attention to the fact that with an estimated 5.27 billion people using mobile devices globally, this 15% translates to a staggering number of users. With such a significant audience, businesses and marketers might find this raw data transforming into a booming opportunity to expand their reach, thus making a compelling case for understanding and utilizing SMS as a part of their communication strategies.

Lastly, it serves as a gentle nudge to digital strategists and business entities to not neglect SMS as a medium of business communication. The 15% statistic, tagged to a significant number of potential customers, could point to potential untapped opportunities, breathing new life into the notion of SMS's place within the business communication matrix.

Mobile users are expected to send 7.1 trillion SMS messages annually by 2024.

Foreseeing an explosion of mobile user engagement, an astonishing projection of 7.1 trillion SMS messages to be sent annually by 2024 stands as a powerful testament to the potent influence and reach of text messaging. As the digital heartbeat of our society, this statistic illuminates the omnipresent role of texting as the essential lifeblood and main conduit of modern communication. In the context of a blog post about Text Messaging Statistics, it serves as a solid cornerstone, underlining the increasing trend and offering a potent perspective for readers who aim to examine or tap into the vast potential of this communication medium. It offers a vivid portrayal of the expanding digital landscape, essentially catapulting SMS into a frontrunner's position in the communication revolution.

The average open rate of text message marketing campaigns are as high as 98%.

Immerse yourself in the staggering revelation of this statistic - a whopping 98% average open rate for text message marketing campaigns. Now, let's decode its significance in the narrative of our blog post about Text Messaging Statistics.

In the pulsating world of marketing, visibility is the monarch. The higher the visibility, the more potent the chances of a campaign's success. This statistic paints a convincing picture that text messaging is a riveting platform, holding an almost unfailing allure to its recipients.

Moreover, in contrast, consider the open rates of email marketing campaigns, which typically hover around 20%. Text messaging's colossal open rate swiftly runs laps around its counterparts. This revelation acts as a compelling megaphone, shouting about the power and efficiency harnessed within the realm of text message marketing.

In a nutshell, this remarkable statistic boldly underscores text messaging as a marketing titan, paving the way for robust customer engagement, higher visibility, and consequently, higher returns. The numerical testimony of a 98% open rate nourishes the argument in favor of utilizing text messaging as an indispensably powerful tool in your marketing arsenal.

Over 85 percent of American adults use SMS to communicate daily.

Delving into the world of text messaging statistics, one data point sets the stage for an intriguing narrative: "Over 85 percent of American adults utilise SMS to communicate daily." The enormity of this number affirms the integral role text messaging plays in everyday American life, signaling a key communication highway frequented by a majority of adults daily. Understanding this statistic offers a clear insight into the vast pool of potential audience for businesses, marketers, or any entity looking to engage with adults in America. It vividly highlights the powerful outreach capability of SMS, giving reason to its prioritization in communication strategies. As a cornerstone of modern communication, the prevalence of daily SMS usage should encourage those with a message to maximize this tool in connecting with the vast 85 percent.

33 percent of American adults prefer texts to all other forms of communication.

From the realm of numbers, where figures give uncanny insights to everyday trends, springs this revealing fact—33 percent of American adults fancy texting over other modes of communication. What does this tell us in the landscape of a blog post devoted to text messaging statistics?

Delving into this numeric nugget, it uncovers a shift in communication preferences. Highlighting the popularity of texting among a substantial segment of American adults, it invites businesses, marketers and researchers to prioritize and leverage this medium. Whether it's launching text-based marketing campaigns or designing customer service strategies, this number gives viable directions.

Moreover, educating the readers about this statistic amplifies their understanding of contemporary communication trends. In an ever-evolving digital age where trends shift at lightning speed, this statistic is a lighthouse—an invaluable guidepost for those navigating through the complexities and opportunities of text-based communication. It's more than just a number—it's a communication revolution in the palm of our hands.

78% of consumers wish that they could speak to businesses through text.

Highlighting a compelling statistic, such as "78% of consumers wish that they could speak to businesses through text" gives us a potent insight into consumer preferences when it comes to communication channels. This tantalizing tidbit justifies discussion as it underpins the rising dominance of text messaging in customer-business interactions. Companies that heed this growing customer sentiment can catapult their communication strategies, aligning them with consumer preferences, and foster stronger engagements. The persuasive power of this statistic warrants it being the focus of any conversation around text messaging statistics, adding meat to the narrative and stirring the pot of text-centric marketing strategies for the digitally inclined businesses of today.

Businesses are projected to send 3.5 trillion text messages to their consumers in 2023.

Looking upon the galactic number of 3.5 trillion text messages businesses are estimated to dispatch to their customers in 2023, we approach a benchmark statistic. This figurative tidal wave of texts is a screaming siren, heralding the undeniable significance and enduring power of text communication in our digital era. A cornerstone supporting the foundation of a blog post discussing Text Messaging Statistics, this projection embodies the interactional symbiosis between businesses and consumers, underlining a shift in communication norms. The sheer scale of this figure does not simply whisper, but rather bellows the narrative of text messaging becoming an indispensable tool for businesses to connect, engage and sustain consumer relationships. A staggering 3.5 trillion text messages sent, in a nutshell, is a testimony to text messaging's profound foothold in business communication, anchoring its relevance in our blog discourse.

Over 56% of people would rather message than call customer service.

Featuring prominently on the landscape of digital communication, this statistic offers a profound insight into the evolving preferences of consumers today. Over half the population, expressed as 56% here, now exhibits a clear preference for typing their grievances, inquiries, or feedback over dialing a number for direct conversation. This trend, when integrated into a post about Text Messaging Statistics, underscores the escalating impact of written electronic exchanges in the customer-service industry. It marvelously contributes to shaping strategies for businesses, and indeed, anyone hoping to establish a successful connection. This transition from vocal tonality to textual clarity, hence, becomes a key highlight worth exploring in any analytical discussion around modern communication methods.

70 percent of consumers appreciate getting texts or SMS from their healthcare providers.

Diving into the realm of communication dynamics, the statistic '70 percent of consumers appreciate getting texts or SMS from their healthcare providers' serves as an intriguing beacon. It reinforces the central theme of a blog post about Text Messaging Statistics, shedding light on the paradigm shift in how healthcare information is disseminated and received. This striking figure acts as a testament to the growing acceptance and appreciation of text message communication, painting a vivid picture of a world where smartphones have become our constant companions in health management. Moreover, it highlights an evolving trend of immediacy and convenience preferred by the modern consumer, and whispers a compelling story of the journey from traditional to digital in the field of healthcare communication.

Roughly 49 million people in the USA will opt-in to receive SMS messages from businesses in 2021.

Serving as a beacon, this statistic underscores a crucial shift in communication preferences among Americans. With approximately 49 million people in the USA projected to opt into receiving SMS messages from businesses in 2021, the horizon of the text messaging landscape is noticeably expanding. It illustrates a remarkable receptivity towards lower-barrier, mobile-first forms of communication, prompting a veritable rethink for business strategies. This, therefore, subtly weaves a narrative of opportunity and highlights the potential stronghold of SMS marketing within the tapestry of curative business-customer dialogues expected this year.

Conclusion

Text messaging has become an integral part of our daily communication. The statistics presented in this blog show a perpetual growth in its usage due to the convenience and instantaneity it offers. As the numbers continue to soar, it's clear that text messaging isn't just a fad - it's a preferred communication method that's here to stay. For businesses, adopting text messaging as part of their communication strategy is no longer an option but a necessity. From improving customer services to driving engagement, the power of text messaging is undeniable. By understanding these statistics, businesses can align their marketing strategies for better outreach and significant impact. After all, a well-structured text message not only delivers information but also strengthens customer relationships, driving future growth and success.

References

0. - https://www.www.datareportal.com

1. - https://www.www.statista.com

2. - https://www.www.juniperresearch.com

3. - https://www.www.welkinhealth.com

4. - https://www.www.textrequest.com

5. - https://www.www.convinceandconvert.com

6. - https://www.www.fastsms.co.uk

7. - https://www.www.pewresearch.org

8. - https://www.www.gartner.com

9. - https://www.www.slicktext.com

Frequently Asked Questions

According to a report by Statista, the average American adult sent and received about 32 text messages per day in 2019.
Yes, the use of text messaging has significantly increased over the years. As of 2020, approximately 23 billion text messages are sent worldwide each day, which is an increase from just a few billion in the early 2000s.
Studies have shown that younger age groups, particularly those aged 18 to 24, tend to send the most text messages, with an average of over 100 messages per day.
While the use of social media for communication is certainly popular, text messaging remains more ubiquitous due to its accessibility on all types of phones, not requiring internet access, and being generally viewed as more personal and direct form of communication.
Opinions vary on this topic. Some experts argue that text messaging, with its abbreviations and lack of punctuation and grammar, can negatively impact writing skills. Others counter by saying that the practice actually boosts language skills by providing an additional avenue for communication and expression. However, more research is needed to definitively answer this question.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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