The Super Bowl is one of the most watched events in the United States, and its viewership numbers have been steadily increasing over time. According to Statista, Super Bowl LV in 2021 received an average audience of 96.4 million viewers - a slight decrease from 2020's 99.9 million viewers but still higher than 2019's 98.2 million viewers which was the lowest viewer ratings for a decade at that point. CBS reported that Super Bowl LIII had 100.7 million total views across all platforms including digital while Fox’s streaming service saw 1.72 million average minute audiences during 2017’s game according to Axios – showing how much more accessible watching football has become with technology advances such as online streaming services and connected TVs (which increased 151% YoY).
Advertisers also take advantage of this large viewing base by spending millions on commercials each year; Kantar reports $435M spent on ads during last year’s game alone with 30-second slots averaging around $5.6M per spot. It seems like their investment pays off too since 24% of 2018 watchers said they mainly watch for the ads according to MediaPost and Influenster found pre-game/post-game engagements generated 100M views online in 2020 alone.
It isn't just advertisers who benefit either: US households tuned into 70%, people aged 50+ rose 19%, 49% view it together with two or more people, 54% prefer TV sets while 44% prefer mobile devices or computers, 47% are female compared to 34 % back in 2007.and consumers spend an average amount per person up to $81 dollars related items every year according to NRF data. All these statistics show why so many Americans tune into The Big Game every February – no matter what age you are or where you're located there's something about America's favorite sport that brings us all together once a year.
Superbowl Viewer Statistics Overview
CBS reported that Super Bowl LIII in 2019 obtained 100.7 million viewers across all platforms, including digital.
The statistic that CBS reported regarding Super Bowl LIII in 2019 is a testament to the immense popularity of the event. With 100.7 million viewers across all platforms, it is clear that the Super Bowl is one of the most watched events in the world. This statistic is important to consider when discussing Super Bowl viewer statistics, as it provides a clear indication of the reach and influence of the event.
Super Bowl XLIX in 2015 had the highest viewership in Super Bowl history with 114.4 million viewers.
This statistic is a testament to the immense popularity of the Super Bowl, as it demonstrates that the event continues to draw in record-breaking numbers of viewers year after year. It is a remarkable achievement that speaks to the power of the Super Bowl as a cultural phenomenon, and is an important piece of information to consider when discussing Super Bowl viewer statistics.
70% of U.S. households with televisions were tuned into the Super Bowl LV.
This statistic is a testament to the immense popularity of the Super Bowl LV, as it shows that the majority of U.S. households with televisions were tuned in to watch the event. It is a clear indication of the widespread appeal of the Super Bowl and its ability to draw in viewers from all walks of life. This statistic is an important part of any blog post about Super Bowl Viewer Statistics, as it provides a comprehensive overview of the viewership of the event.
Super Bowl LIV in 2020 had an additional online viewership of 3.4 million viewers.
The additional online viewership of 3.4 million viewers for Super Bowl LIV in 2020 is a testament to the growing trend of people turning to digital platforms to watch their favorite sporting events. This statistic highlights the importance of digital media in the modern age and how it has become an integral part of the viewing experience for many sports fans.
Fox's streaming of Super Bowl LI in 2017 had an average minute audience of 1.72 million viewers.
The fact that Fox's streaming of Super Bowl LI in 2017 had an average minute audience of 1.72 million viewers is a testament to the growing popularity of streaming services. It shows that more and more people are turning to streaming services to watch their favorite events, such as the Super Bowl. This statistic is an important indicator of the changing landscape of how people are consuming media, and it is an important piece of information to consider when discussing Super Bowl viewer statistics.
In 2018, Super Bowl viewership on connected TVs increased 151% YoY.
This statistic is a testament to the growing popularity of connected TVs as a platform for watching the Super Bowl. It shows that more and more people are choosing to watch the big game on their smart TVs, rather than on traditional television sets. This is an important trend to note, as it indicates that the way people are consuming content is changing, and that connected TVs are becoming an increasingly popular way to watch the Super Bowl.
Super Bowl 2020 commercial costs averaged at $5.6 million for a 30-second slot.
The staggering cost of a 30-second commercial slot during Super Bowl 2020 serves as a testament to the immense popularity of the event. It is clear that advertisers are willing to pay a premium to reach the millions of viewers tuning in to the game, making it one of the most sought-after advertising opportunities of the year. This statistic is a key indicator of the immense reach of the Super Bowl, and is an important factor to consider when discussing Super Bowl Viewer Statistics.
24% of Super Bowl watchers in 2018 said they watch the game mainly for the ads.
This statistic is a telling indication of the importance of advertising during the Super Bowl. It shows that a significant portion of viewers are tuning in primarily to watch the commercials, demonstrating the power of the Super Bowl as a platform for brands to reach a large audience.
The average age of a Super Bowl viewer in 2020 was 47 years old.
This statistic is significant in understanding the demographic of Super Bowl viewers. It provides insight into the age range of people who are tuning in to watch the big game, and can be used to inform marketing strategies and target audiences for future Super Bowls. Additionally, it can be used to compare the average age of viewers from year to year, to see if the audience is getting younger or older.
The share of female Super Bowl viewers has increased from 34% in 2007 to 47% in 2017.
This statistic is a testament to the growing influence of female viewers in the Super Bowl audience. It shows that women are increasingly engaging with the event, and that the Super Bowl is becoming more inclusive and representative of its viewers. This is an important development, as it demonstrates that the Super Bowl is becoming more accessible to a wider range of viewers, and that the event is becoming more representative of the population as a whole.
The average amount spent per consumer on Super Bowl-related items in 2019 was $81.30.
This statistic is a telling indication of the enthusiasm and dedication of Super Bowl viewers. It shows that people are willing to invest in the event, whether it be through purchasing merchandise or attending parties. This statistic is a testament to the power of the Super Bowl and its ability to draw in viewers from all walks of life.
During Super Bowl LIV in 2020, 62% of mobile internet users in the US said they used at least two screens while watching the game.
This statistic is a testament to the power of multi-screen viewing during the Super Bowl. It shows that the majority of mobile internet users in the US were engaging with the game on multiple devices, indicating that they were actively seeking out additional content and information related to the game. This highlights the importance of providing viewers with a comprehensive, multi-screen experience in order to keep them engaged and connected to the event.
The Super Bowl is one of the most watched events in the US, with an average viewership of 96.4 million viewers for Super Bowl LV in 2021 and a peak viewership of 114.4 million viewers for Super Bowl XLIX in 2015. The share of female viewers has increased from 34% to 47%, while 70% of U.S households with televisions were tuned into this year's game between the Tampa Bay Buccaneers and Kansas City Chiefs. Advertisers spent $435 million on commercials during last year’s event, averaging at $5.6 million per 30-second slot, which was viewed by 100 million people online pre-and post-game engagements combined as well as 24% who said they watch mainly for ads themselves according to 2018 statistics . Additionally, 49 percent view it together with two or more people while 28 percent do so with five or more friends/family members; 54 percent prefer watching on TV sets compared to 44 percent preferring mobile devices or computers; 62 % used multiple screens when viewing last years' match up; and consumers spent an average amount per person totaling 81 dollars thirty cents (81$30) related items associated towards 2019's big game day festivities Overall these stats show that despite some fluctuations over time due to various factors such as streaming services becoming increasingly popular among younger generations ,the overall trend shows that Americans are still passionate about their football games - especially those played out under bright lights come February each year.
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