The Super Bowl is one of the most-watched television events of the year, and with it comes some of the most highly anticipated commercials. Every year, brands pull out all the stops to create commercials that will make a lasting impression on viewers.
But what are the latest Super Bowl commercial ads statistics? In this blog post, we will take a look at the data behind some of the most popular Super Bowl commercials.
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Superbowl Commercial Ads: The Most Important Statistics
Although the total advertising time may vary per year, there are approximately 50 minutes on average during the Super Bowl event.
The majority of Super Bowl viewers in the US said commercials were their favorite part of the game, with 32% of female viewers and 32% of 18-29 year-olds particularly favoring the ads.
Superbowl Commercial Ads: Statistics Overview
99.18 million viewers watched the 2021 Superbowl in the US, with companies spending an estimated 545 million USD on ad revenue and 6.5 million USD to air commercials during the broadcast.
This statistic shows the immense reach of the Superbowl, with millions of viewers tuning in to watch the broadcast. This provides companies with the perfect opportunity to reach a large audience and generate brand awareness, making it an attractive advertising option for many brands.
The average number of commercials during the Super Bowl has been decreasing gradually over the years, with 64 ads in 2021, 70 ads in 2020, and 91 ads in 2019, registering a 29% decrease compared to the number of ads in 2019.
This shows how much advertisers have to pay to air a 30-second commercial during the Super Bowl broadcast, and how much time is allocated for commercials during the event. It also shows how much of an impact the commercials have on consumers, as it is a huge opportunity for marketers to stick in the minds of consumers for the rest of the year.
The most watched Super Bowl ad online was Amazon’s Alexa’s Body, which gained 120 million views across online channels and costed Amazon 16.8 million USD.
This statistic demonstrates the power of advertising slots during the Super Bowl, as it can help companies gain a huge visibility and brand awareness online.
Super Bowl ad costs increased 18% to 6.5 million USD per 30-second spot, the largest increase in 15 years. Despite this, more brands advertised on the 2022 Super Bowl than the prior year.
Despite the increased cost of advertising during the Super Bowl, more brands are still willing to invest in the event. This speaks to the power of the Super Bowl as a platform to reach a large audience and engage viewers.
The majority of individuals interested in Super Bowl commercials are college educated 18-24-year-olds, 98% of which are male, and come from upper middle-class households.
This provides insight into the demographics of the people that are most likely to be interested in Super Bowl commercials. This information can then be used to target Super Bowl commercials to the most relevant audience.
The majority of Super Bowl viewers in the US said commercials were their favorite part of the game, with 32% of female viewers and 32% of 18-29 year-olds particularly favoring the ads.
Commercials are an important part of the Super Bowl experience for many viewers, and certain demographics are more likely to be interested in the ads. This information can be used by advertisers to target their Super Bowl commercials to the right audience.
Budweiser has spent the most on Super Bowl advertising since 1967, followed by Pepsi and Coca-Cola.
This shows the long-term commitment of these companies to the Super Bowl, and how their ads have become part of American pop culture.
Anheuser-Busch and PepsiCo spent the most on advertising during the 2021 Super Bowl, with Anheuser-Busch spending 52.25 million USD and PepsiCo spending 27.5 million USD.
This shows the amount of money companies are willing to invest in order to reach a large audience during the Super Bowl, which is one of the most watched events of the year.
Companies spent a total of 449 million USD on in-game advertising during the big game in 2020. However, 2021 was a record-breaking year, driving a whopping 485 million USD in revenue.
This statistic shows the increasing trend of companies investing more in in-game advertising during the Super Bowl each year. It demonstrates the importance of the Super Bowl as a marketing tool and how companies are willing to invest more and more in this form of advertising. This can also help inform companies of the potential returns they can get from investing in in-game Super Bowl ads.
Although the total advertising time may vary per year, there are approximately 50 minutes on average during the Super Bowl event.
It gives advertisers an idea of how much time they have to advertise their product or service during the event. Knowing the total advertising time can help advertisers plan and create a strategy to maximize their advertisement’s impact. It also allows them to better understand how much they need to allocate to their marketing budget in order to get the most out of their ad.
Most commercials during the Super Bowl have an average duration of 30 seconds. There are some variations, of course, including companies going as high as 120 seconds or as little as 15 seconds.
Knowing the average duration of commercials helps companies plan their campaigns and decide how long their ad should be. It also helps advertisers compare their ad’s length to the average and ensure their commercial has the best chance of being seen and remembered. Additionally, it allows advertisers to budget their ad spend and plan how much they should invest in their Super Bowl commercials.
Conclusion
In conclusion, Super Bowl commercials are a great way for companies to reach a large audience and get their message across. The statistics show that the Super Bowl is a great platform for companies to advertise their products and services.
Although the cost of a Super Bowl commercial is high, the potential return on investment is worth it for many companies. Companies should consider the potential benefits of advertising during the Super Bowl and use the data available to make an informed decision about whether to invest in a Super Bowl commercial.
References
1 – https://www.statista.com/topics/8999/super-bowl-advertising-in-the-us/#topicHeader__wrapper
2 – https://www.lxahub.com/stories/super-bowl-marketing-stats-and-trends-for-2022
3 – https://mktoolboxsuite.com/super-bowl-statistics-marketing/
4 – https://blog.adbenchmark.com/super_bowl_2022_ad_effectiveness_and_not
5 – https://www.thedrum.com/news/2022/02/14/doritos-kia-top-list-most-effective-super-bowl-lvi-ads
6 – https://www.forbes.com/sites/charlesrtaylor/2022/02/14/the-5-most-effective-super-bowl-ads-of-2022/?sh=4f05bd5c3a0c
7 – https://www.adlava.com/news/who-watches-super-bowl-commercials-according-to-data
8 – https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
9 – https://www.statista.com/statistics/1289600/all-time-super-bowl-advertisers/
10 – https://www.statista.com/statistics/251578/largest-super-bowl-advertisers/
