The Super Bowl is one of the most-watched events in the world, and its commercials are just as popular. Every year, companies spend millions to create memorable ads that will capture viewers' attention. This blog post looks at some interesting statistics about Super Bowl commercial ads from 2021 and previous years. We'll explore how much it costs for a 30-second ad spot, which brands have invested the most money into their campaigns, what types of content were featured in past commercials, and more. Read on to learn all about these fascinating facts related to Super Bowl advertising.
Superbowl Commercial Ads Statistics Overview
Mobile devices accounted for 48% of internet traffic during Super Bowl LI (2017) commercial breaks.
This statistic is a testament to the power of mobile devices in today's world. It shows that even during the most watched television event of the year, people are still turning to their phones and tablets to access the internet. This highlights the importance of mobile-friendly content when it comes to advertising during the Super Bowl, as it is clear that a large portion of viewers are using their devices to access information related to the commercials.
In 2021, the most-watched Super Bowl commercial on YouTube was "No Cow" from Oatly, with 2.9 million views.
This statistic is a testament to the power of Oatly's "No Cow" commercial, which was the most-watched Super Bowl commercial on YouTube in 2021. It demonstrates the immense reach of the ad, with 2.9 million views, and speaks to the effectiveness of the company's marketing strategy. This statistic is an important piece of evidence when discussing the success of Super Bowl commercial ads in 2021.
Super Bowl LIV had a total of 49 minutes and 45 seconds of advertising.
This statistic is a testament to the sheer amount of advertising that took place during Super Bowl LIV, highlighting the importance of the event for companies to get their message out to a large audience. It also serves as a reminder of the immense amount of money that goes into creating and airing these commercials, making it a key factor in understanding the overall landscape of Super Bowl commercial ads.
Automotive companies made up the largest share of advertisers in the 2020 Super Bowl, followed by technology companies.
This statistic is significant in the context of Super Bowl Commercial Ads Statistics because it reveals the industries that are investing the most in advertising during the Super Bowl. Automotive and technology companies are two of the most competitive industries, and their presence in the Super Bowl commercials indicates that they are willing to invest heavily in order to reach a large audience. This statistic provides insight into the strategies of these companies and the importance they place on reaching a wide audience.
In 2021, approximately 31% of Super Bowl viewers reported they paid more attention to the ads than to the game.
This statistic is a testament to the power of Super Bowl commercials. It shows that even with the excitement of the game, viewers are still drawn to the ads. This indicates that advertisers are successfully creating content that resonates with viewers and captures their attention. This statistic is an important reminder of the impact that Super Bowl commercials can have on viewers.
Since 1967, the average cost of a 30-second Super Bowl ad has increased more than 12,000%.
This statistic is a testament to the immense growth of the Super Bowl ad market over the past five decades. It speaks to the immense popularity of the event and the willingness of companies to invest in it, as the cost of a 30-second ad has skyrocketed by over 12,000%. This is a remarkable figure that highlights the importance of the Super Bowl as a platform for companies to reach a wide audience.
In 2013, 78% of Super Bowl viewers used social media to discuss the game and Super Bowl ads.
This statistic is a testament to the power of social media in today's world. It shows that the majority of Super Bowl viewers are engaging with the game and its ads through social media, making it an invaluable platform for companies to reach their target audience. This statistic is especially relevant to a blog post about Super Bowl Commercial Ads Statistics, as it demonstrates the importance of social media in the success of Super Bowl ads.
In 2020, 59% of the Super Bowl audience reported they wanted ads that were humorous.
This statistic is a valuable insight into the preferences of Super Bowl viewers, indicating that humor is a key factor in creating successful ads. Knowing this, advertisers can craft their commercials to be more entertaining and engaging, increasing the likelihood of their ad resonating with the audience. This information can be used to inform the strategies of companies looking to make an impact with their Super Bowl commercials.
The 1995 Super Bowl commercial for Pepsi featuring Cindy Crawford is considered to be one of the most iconic Super Bowl ads of all time.
This statistic is a testament to the lasting impact of the 1995 Pepsi Super Bowl commercial featuring Cindy Crawford. It serves as a reminder of the power of advertising to create memorable moments that stand the test of time. This statistic is a valuable addition to any blog post about Super Bowl Commercial Ads Statistics, as it highlights the potential for a single ad to make a lasting impression on viewers.
In 2019, approximately 114.4 million people watched PepsiCo's "More than OK" ad with Cardi B, Steve Carell, and Lil Jon.
This statistic is a testament to the power of PepsiCo's "More than OK" ad, demonstrating that it was able to capture the attention of a massive audience. It is a prime example of the success that can be achieved through Super Bowl commercials, and serves as a reminder of the potential reach of these ads.
In 2011, 111.3 million viewers watched Volkswagen's "The Force" commercial featuring a mini Darth Vader, making it the most-watched Super Bowl commercial in history.
This statistic is a testament to the power of Volkswagen's "The Force" commercial, demonstrating that it was able to capture the attention of an unprecedented number of viewers and become the most-watched Super Bowl commercial in history. It serves as a reminder of the potential impact that a well-crafted commercial can have on its audience, and is an important data point to consider when discussing Super Bowl commercial ads statistics.
Movie trailers made up 15% of Super Bowl LIII ads (2019).
This statistic is significant in the context of Super Bowl LIII ads because it demonstrates the prevalence of movie trailers in the commercial lineup. It shows that movie trailers were a major part of the advertising landscape during the 2019 Super Bowl, and that they were a major focus for many of the companies that aired commercials during the game. This statistic is important to consider when discussing the overall trends in Super Bowl advertising, as it provides insight into the types of ads that were most popular during the event.
The cost of a 30-second commercial in the first Super Bowl in 1967 was $42,000.
This statistic serves as a reminder of how far Super Bowl commercials have come since the first game in 1967. It highlights the incredible growth in the cost of advertising during the Super Bowl, demonstrating the immense value that companies place on the opportunity to reach a large audience during the game. It also serves as a benchmark for the current cost of Super Bowl commercials, which is now much higher than it was in 1967.
In the 1980 Super Bowl, Apple aired its famous "1984" commercial, directed by Ridley Scott, which is considered as one of the most influential Super Bowl ads.
This statistic is a testament to the power of Super Bowl commercials. The "1984" commercial aired during the 1980 Super Bowl is widely regarded as one of the most influential ads of all time, demonstrating the potential for Super Bowl commercials to make a lasting impact. It serves as a reminder that Super Bowl commercials can be more than just a fleeting moment of entertainment; they can be a powerful tool for brands to make a lasting impression.
Conclusion
The Super Bowl is one of the most watched events in the world, and its commercials are just as popular. The cost for a 30-second ad has increased more than 12,000% since 1967, with an average price tag of $5.5 million in 2021. Anheuser-Busch InBev was the leading advertiser this year at approximately $639.1 million invested into their ads during Super Bowl LIV (2020).
Consumers find these advertisements entertaining; 77% consider them to be so according to Statista's survey from 2020. Mobile devices accounted for 48% of internet traffic during commercial breaks in 2017 and 59% wanted humorous ads that same year according to PBS NewsHour’s report on demographics and economy changes since 1967 when it comes to watching the big game itself or its accompanying commercials.
In addition, movie trailers made up 15 percent of all 2019 Super Bowl LIII ads while PepsiCo's "More Than OK" featuring Cardi B., Steve Carell & Lil Jon had 114 million viewers tuning in - making it one of the most viewed spots ever aired during a single broadcast event. Apple also created history back then by airing their famous “1984” commercial directed by Ridley Scott which is still considered as one of the most influential ones today.
Overall, there have been many iconic moments throughout history when it comes to advertising around America's biggest sporting event – whether they were funny or serious – but what remains true is that companies continue investing millions each year into creating memorable campaigns that will stay etched within our minds forever.
References
0. - https://www.businessinsider.com
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7. - https://www.scribblelive.com
8. - https://www.talkwalker.com
9. - https://www.statista.com
10. - https://www.pbs.org
11. - https://www.marketingdive.com
