Highlights: The Most Important Statistics
- 1. Direct mail
- 2. Print advertising
- 3. Outdoor advertising
- 4. Radio advertising
- 5. TV advertising
- 6. Trade shows and events
- 7. Networking
- 8. Cold calling
- 9. Door-to-door marketing
- 10. Community sponsorships
- 11. Speaking engagements
- 12. Point-of-sale marketing
- 13. Vehicle advertising
- 14. Product demonstrations
- 15. Guerrilla marketing
- 16. Public relations
- 17. Referral programs
- 18. Cross-promotions and partnerships
- 19. Branded merchandise
- 20. Loyalty programs
- 21. In-person classes or workshops
- 22. Customer appreciation events
- 23. Contests and sweepstakes
- 24. Flyers, posters, and displays
- 25. Offering free consultations or assessments
Table of Contents
Send targeted mailers, brochures, or catalogs to potential customers.
Place ads in newspapers, magazines, and other print publications with high circulation.
Make use of billboards, posters, and bus benches for high- visibility advertising.
Advertise on local or national radio stations that have a high listenership.
Create commercials for local or national television broadcasts.
Trade Shows And Events
Participate in industry-specific trade shows, conferences, and other events to showcase your products and services.
Attend local and industry-specific networking events to build relationships with potential clients and partners.
Reach out to potential clients via phone calls to pitch your products or services.
Visit local businesses or residential areas to distribute marketing materials and introduce your products or services.
Sponsor local community events, sports teams, or other organizations to increase brand visibility.
Offer to speak at industry events, conferences, and local organizations to showcase your expertise.
Place promotional materials and advertisements near the cash register at brick-and-mortar locations.
Apply vehicle wraps to company cars or trucks to create mobile billboards for your business.
Offer free product demonstrations and samples at events or in- store to engage potential customers.
Use unconventional, low-cost marketing tactics to make a memorable impression on potential clients.