As of September 2021, Spotify has 381 million monthly active users (MAUs) and 172 million premium subscribers in the third quarter of 2021. According to Statista, there were approximately 17 million users in the United States alone back in 2018. In May 2020, 49% of U.S. Spotify users were female while 51% were male; 34% belonged to the 18-29 age group and 43% used it on their smartphones as per January 2021 figures from Statista again. Additionally, around 315 million US dollars was generated by its iOS app within the same year according to another report from Statista which also states that 34 percent access it through desktop computers with a 65 percent market share among popular music streaming services as of August 2020 - 66.57 percent amongst students specifically compared against competing platforms according to GoodFirms data for 2019 too.
On average each user spends 48 minutes daily listening to 25 hours worth of music every month with 42 percent having a premium membership based on Spring 2021 survey results reported by Statista once more; 61percent discover new artists via playlists or features whilst 35percent use it during workouts as revealed by BusinessofApps & Pitchfork respectively lastly 5million+ playlists have been created across 184 markets worldwide since Q3 this year.
Spotify User Statistics Overview
Spotify had approximately 17 million users in the United States in 2018.
This statistic is a testament to the success of Spotify in the United States, demonstrating the platform's ability to capture a large portion of the music streaming market. It is an important indicator of the platform's popularity and success, and is a key piece of information for anyone looking to understand the current state of the music streaming industry.
The percentage of female users on Spotify in the U.S. accounts for 49% against 51% for male users as of May 2020.
This statistic is a telling indication of the gender divide in Spotify's user base. It highlights the importance of understanding the gender dynamics of the platform and how it can be used to better target and engage with users. It also serves as a reminder that the streaming service is not just a male-dominated space, but one that is open to both genders. This statistic is an important piece of the puzzle when it comes to understanding the overall user experience on Spotify.
Approximately 34% of Spotify users in the U.S. are aged between 18 and 29 years as of May 2020.
This statistic is significant in the context of a blog post about Spotify user statistics as it provides insight into the age demographic of Spotify users in the U.S. It is important to understand the age range of users in order to better understand their preferences and behaviors, and to tailor marketing and product strategies accordingly.
Around 43% of U.S. smartphone users used Spotify as of January 2021.
This statistic is a telling indication of the success of Spotify in the U.S. smartphone market. It shows that the streaming service has been able to capture a significant portion of the market, and that it is a popular choice among users. This is an important statistic to consider when discussing Spotify user statistics, as it provides insight into the company's success and popularity.
In 2021, Spotify's iOS app generated around 315 million U.S. dollars in the United States alone.
This statistic is a testament to the immense success of Spotify's iOS app in the United States. It highlights the fact that the app has been able to capture a large portion of the music streaming market in the country, and is a testament to the company's ability to create a product that resonates with users. This statistic is an important piece of information for anyone looking to gain insight into the user base of Spotify and the success of the company's mobile app.
As of May 2020, 34% of Spotify users in the U.S. access the platform through desktop computers.
This statistic is significant in the context of a blog post about Spotify user statistics as it provides insight into the platform's user base. It indicates that a significant portion of Spotify users in the U.S. are accessing the platform through desktop computers, which could be indicative of the platform's popularity among a certain demographic or user group. Additionally, this statistic could be used to inform decisions about how to best optimize the platform for desktop users.
Spotify holds a 65% market share among the most popular music streaming services in the US as of August 2020.
This statistic is a testament to Spotify's dominance in the music streaming industry in the US. It highlights the company's success in capturing a large portion of the market and provides insight into the popularity of their services. This information is essential for any blog post about Spotify user statistics, as it provides a baseline for understanding the company's user base and their preferences.
Spotify has a user base of 66.57% among students compared to competing music streaming services (2019).
This statistic is a testament to Spotify's success in capturing the attention of students, demonstrating its dominance in the music streaming industry. It highlights the fact that Spotify is the go-to choice for students when it comes to streaming music, and is a key indicator of the company's success.
42% of Spotify users have a premium membership according to a survey conducted in Spring 2021.
This statistic is a telling indication of the success of Spotify's premium membership program. It demonstrates that a significant portion of Spotify users are willing to pay for the additional features and benefits that come with a premium membership. This statistic is important to consider when discussing Spotify user statistics, as it provides insight into the company's ability to monetize its user base.
The average Spotify user listens to 25 hours of music per month as of 2019.
This statistic is a telling indication of the impact Spotify has had on the way people consume music. It demonstrates that Spotify has become an integral part of many people's lives, with users spending an average of 25 hours per month listening to music on the platform. This statistic is a powerful reminder of the power of streaming services and how they have revolutionized the way people access and enjoy music.
Mobile devices account for 65% of all Spotify consumer listening hours globally as of 2020.
This statistic is a testament to the power of mobile devices in the music streaming industry. It highlights the importance of mobile devices in providing access to music streaming services like Spotify, and how they have become the primary way for users to listen to music. This statistic is especially relevant in a blog post about Spotify user statistics, as it provides insight into how users are engaging with the platform and how mobile devices are driving the growth of the streaming industry.
Spotify is currently available in 184 markets worldwide.
This statistic is a testament to the global reach of Spotify, demonstrating its ability to transcend geographical boundaries and provide its services to a wide range of users. It is a key indicator of the platform's success and popularity, and is an important factor to consider when discussing Spotify user statistics.
Spotify has over 1.7 million podcasts available on its platform as of Q3 2021.
This statistic is a testament to the sheer breadth of content available on Spotify, demonstrating the platform's commitment to providing users with a wide variety of podcasts to choose from. With over 1.7 million podcasts available, Spotify users have access to an unprecedented selection of audio content, making it easier than ever to find something that suits their interests.
In 2019, the average number of artists that users listen to per week on Spotify is 41 artists.
This statistic is a telling indication of the breadth of music that Spotify users are exposed to. It speaks to the platform's ability to provide a wide variety of music to its users, allowing them to explore and discover new artists and genres. This statistic is an important part of understanding the user experience on Spotify and how it contributes to the overall music landscape.
35% of Spotify users say they use the service while working out, as of 2019.
This statistic is significant in the context of a blog post about Spotify user statistics because it demonstrates the extent to which Spotify has become an integral part of people's workout routines. It shows that a large portion of Spotify users are using the service to enhance their exercise experience, which speaks to the platform's ability to provide an enjoyable and motivating soundtrack for physical activity.
Spotify has over 5 million playlists created by users for various moods and activities.
This statistic is a testament to the immense creativity of Spotify users. It speaks to the platform's ability to inspire and foster a community of music lovers who are eager to share their unique playlists with the world. It also highlights the sheer variety of music available on the platform, with millions of playlists catering to different moods and activities.
Spotify is one of the most popular music streaming services in the world, with 381 million monthly active users and 172 million premium subscribers. In the United States alone, Spotify had approximately 17 million users in 2018 and this number has grown significantly since then. The platform also boasts a diverse user base - 49% female against 51% male as well as 34% aged between 18-29 years old. Additionally, 43% of U.S smartphone users use Spotify while 61% discover new music through playlists on the platform. With over 1.7 million podcasts available worldwide and 5+million user created playlists for various moods or activities, it's no wonder that 35 percent of Spotify’s US audience uses it to work out or listen to music during their exercise routine.
0. - https://www.spotify.com
1. - https://www.pitchfork.com
2. - https://www.digitaltrends.com
3. - https://www.newsroom.spotify.com
4. - https://www.goodfirms.co
5. - https://www.midiaresearch.com
6. - https://www.statista.com
ZipDo, cited June 2023: Spotify User Statistics