GITNUX MARKETDATA REPORT 2023

Key Snapchat Trends [Recent Analysis]

Highlights: The Most Important Snapchat Trends

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Snapchat Trends: Our Guide

Keeping up with the ever-evolving digital landscape is crucial in today’s tech-savvy era. This blog post explores the latest trends sweeping the Snapchat platform, drawing from recent analyses to help marketers stay ahead of the curve. Delve into new features, behaviours, and commercial opportunities that are redefining engagements on this popular social media channel.

Snapchat Streaks - Users exchange snaps daily to maintain and increase their “streaks” or number of consecutive days they’ve been snapping each other.

Snapchat Streaks

Users exchange snaps daily to maintain and increase their “streaks” or number of consecutive days they’ve been snapping each other.

Face Swap - Swapping faces with friends, pets, or even inanimate objects in a snap, often leading to hilarious results.

Face Swap

Swapping faces with friends, pets, or even inanimate objects in a snap, often leading to hilarious results.

Snap Challenges - Challenges such as the “Don’t Judge Me Challenge” or the “Mannequin Challenge” have found their way to Snapchat.

Snap Challenges

Challenges such as the “Don’t Judge Me Challenge” or the “Mannequin Challenge” have found their way to Snapchat.

Snapchat Lenses And Filters - Fun photo and video overlays, like dog ears or gender swap lenses.

Snapchat Lenses And Filters

Fun photo and video overlays, like dog ears or gender swap lenses.

Snapchat Dancing Hotdog - A 3D animated hotdog character that dances on screen, which went viral and became a meme.

Snapchat Dancing Hotdog

A 3D animated hotdog character that dances on screen, which went viral and became a meme.

Bitmojis - Personalized avatars users can create to use as stickers in their snaps or chat.

Bitmojis

Personalized avatars users can create to use as stickers in their snaps or chat.

Snap Map - Allows users to share their location with friends and explore nearby events, experiences, or stories.

Snap Map

Allows users to share their location with friends and explore nearby events, experiences, or stories.

Snapchat Q&As - Users invite their friends to ask them questions, typically using a picture with text overlay saying “Ask me anything”.

Snapchat Q&As

Users invite their friends to ask them questions, typically using a picture with text overlay saying “Ask me anything”.

Cosplay Snapchats - Users dress up as and impersonate characters from movies, TV shows, and video games, sharing their themed snaps.

Cosplay Snapchats

Users dress up as and impersonate characters from movies, TV shows, and video games, sharing their themed snaps.

GIPHY Integration - Users can add animated stickers to their snaps using Giphy’s vast library of GIFs.

GIPHY Integration

Users can add animated stickers to their snaps using Giphy’s vast library of GIFs.

Shazam Integration - Users can identify songs playing nearby by pressing and holding the camera screen within the app.

Shazam Integration

Users can identify songs playing nearby by pressing and holding the camera screen within the app.

CAPTCHA-Inspired Snaps - Users create snaps with overlay text in wavy, distorted typefaces to mimic CAPTCHAs.

CAPTCHA-Inspired Snaps

Users create snaps with overlay text in wavy, distorted typefaces to mimic CAPTCHAs.

Frequently Asked Questions

Some popular Snapchat trends include face filters and lenses, Bitmoji integration, snapstreaks, geofilters, and Snapchat stories featuring a ‘day-in-the-life’ or behind-the-scenes content.
Snapchat stays relevant by continuously introducing innovative features, collaborating with influencers and brands, and catering to their target demographic’s interests and preferences through content curation.
Brands and influencers utilize Snapchat trends by participating in hashtag campaigns, using filters and lenses to create entertaining content, and developing interactive geofilters to promote events, products, or special offers.
Users can explore the Discover page, follow influencers and brands, observe friends’ daily activities, and regularly update their app to stay in the loop on any new features or trends within the platform.
Snapchat trends have influenced user behavior by promoting a sense of urgency and ephemeral content, inspiring other social media platforms to adopt and adapt similar features (such as Instagram Stories), and fostering a more playful and interactive online experience.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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