Snapchat is one of the most popular social media platforms today, with 293 million daily active users and 210 million snaps created every day. It reaches 75% of millennials and Gen Z in the United States, with 62% aged 18-29 and 71% under 26 years old. Women make up 70%, while men account for 30%. On average, Snapchat users spend 30 minutes per day on the platform - 65% creating content or communicating via chats - as well as visiting Discover page at least once a day (20%).
When it comes to news consumption, 40 percent of those between ages 18-24 check Snapchat first before any other source. Additionally, 37 percent shop online monthly through this app. Advertising wise; Snap Ads have a potential reach of 498 million people worldwide while 94 percent used both Facebook Ads & Snapchat ads in Q4 2020 according to Smartly’s State Of Social report. Moreover; over 1.5 Million lenses were created by users using Lens Studio since its launch back in 2017 along with more than 100M Monthly Users playing Snap Games titles which are now available across iOS & Android devices. Finally; vertical videos consumed annually on snapchat amount to an impressive 100 billion views.
Snapchat Statistics Overview
Snapchat reaches 75% of MILLENNIALS and GEN Z in the United States.
This statistic is a powerful indicator of Snapchat's reach and influence among the two most important generations in the United States. It shows that Snapchat is a major player in the social media landscape, and that it is a platform that marketers and businesses should consider when targeting these two generations.
Users spend an average of 30 minutes per day on Snapchat.
This statistic is a telling indication of the impact Snapchat has had on its users. It shows that Snapchat has become an integral part of people's daily lives, with users spending an average of 30 minutes per day on the platform. This statistic is a testament to the success of Snapchat and its ability to capture the attention of its users.
210 million snaps are created every day on Snapchat.
This statistic is a testament to the immense popularity of Snapchat. It shows that millions of people around the world are using the app every day to create and share content. This is a clear indication that Snapchat is a powerful platform for communication and entertainment, and it is likely to continue to grow in the future.
More than 20% of daily Snapchat users visit the Discover page daily.
This statistic is significant in the context of a blog post about Snapchat Statistics because it demonstrates the platform's ability to engage its users. It shows that a large portion of Snapchat's daily users are actively engaging with the Discover page, which is a testament to the platform's success in providing content that is interesting and relevant to its users.
Over 60% of Snapchat daily users create snaps and communicate via chats.
This statistic is a testament to the power of Snapchat as a communication platform. It shows that the majority of Snapchat users are actively engaging with the app, creating content and conversing with others. This indicates that Snapchat is a popular and effective way for people to stay connected and share their lives with friends and family. This is an important statistic to consider when discussing the success of Snapchat as a social media platform.
40% of users 18-24 check Snapchat as their first source for news, followed by Instagram at 29%.
This statistic is a telling indication of the power of Snapchat and Instagram in the 18-24 age group. It shows that these two platforms are the go-to sources for news for this demographic, and that Snapchat is the more popular choice. This is an important insight for anyone looking to reach this age group with news or other content, as it suggests that Snapchat should be the primary focus.
Snapchat's Q3 2021 revenue hit $1.07 billion up 57% year over year.
This statistic is a testament to the success of Snapchat's business model, showing that the company has seen a significant increase in revenue year over year. It is a clear indication that Snapchat is continuing to grow and expand its user base, as well as its ability to monetize its platform. This is an important statistic to consider when discussing Snapchat's overall performance and potential for future growth.
Snapchat Discover drives 60% of daily news video views.
This statistic is a testament to the power of Snapchat Discover as a news source. It shows that Snapchat is a major player in the news video market, and that it is a reliable source for people to get their news. This is an important statistic to consider when discussing the impact of Snapchat on the news industry.
25% of smartphone users worldwide have Snapchat installed on their devices.
This statistic is a testament to the reach and influence of Snapchat, demonstrating that a quarter of the world's smartphone users have the app installed on their devices. This is a powerful indicator of the app's popularity and success, and is an important factor to consider when discussing Snapchat's overall success.
37% of Snapchat users shop online monthly.
This statistic is significant in the context of a blog post about Snapchat Statistics because it demonstrates the potential of Snapchat as a platform for e-commerce. It shows that a large portion of Snapchat users are actively engaging in online shopping, indicating that the app is a viable channel for businesses to reach out to customers and promote their products.
Ads have a potential reach of 498 million people.
The sheer potential of Snapchat Ads to reach 498 million people is staggering. This statistic is a testament to the power of Snapchat as a marketing platform, and it's no wonder that businesses are increasingly turning to the app to reach their target audiences. With such a vast potential reach, Snapchat Ads offer an unparalleled opportunity for businesses to get their message out to a huge number of people.
94% of social advertisers used both Snapchat and Facebook Ads in Q4 of 2020.
This statistic is a testament to the power of Snapchat Ads in the social advertising space. It shows that the majority of social advertisers recognize the potential of Snapchat Ads and are taking advantage of the platform to reach their target audiences. This is a clear indication that Snapchat Ads are an effective tool for businesses to reach their desired audiences and should not be overlooked.
Snap Games has more than 30 titles with over 100 million monthly users.
The sheer magnitude of Snap Games' success is staggering - with over 30 titles and 100 million monthly users, it's clear that the platform is a major player in the gaming industry. This impressive statistic speaks volumes about the popularity of Snapchat and its ability to engage users with its innovative offerings.
Lens Studio has seen more than 1.5 million lenses created by users.
The fact that Lens Studio has seen more than 1.5 million lenses created by users is a testament to the power of Snapchat's platform. It shows that users are actively engaging with the platform and creating content that is being shared and enjoyed by others. This is a clear indication that Snapchat is a popular and successful platform, and one that is continuing to grow in popularity.
Conclusion
Snapchat is one of the most popular social media platforms, with 293 million daily active users and 210 million snaps created every day. It has a wide reach among millennials and Gen Z in the United States, as well as globally. Snapchat's user base consists mainly of women aged 18-29 who spend an average of 30 minutes per day on the platform. User-generated content makes up 65% of all content shared on Snapchat while Discover drives 60% of news video views. Ads have a potential reach to 498 million people worldwide, making it an attractive option for advertisers looking to target younger audiences. Snap Games has seen over 100 million monthly users since its launch in 2020 and Lens Studio has had more than 1.5 million lenses created by users so far - showing that there are plenty opportunities for creativity within this app.
References
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ZipDo, cited June 2023: Snapchat Statistics
