GITNUX MARKETDATA REPORT 2023

Small Business Marketing Statistics [Fresh Research]

Facts about this Market Data Report

IconJournalist involved: 3
IconCited by: 150
IconStatistics researched: 16

Highlights: The Most Important Small Business Marketing Statistics

  • 29% of small businesses do not use a professional website for their marketing efforts.
  • Over 63% of small businesses cite generating website traffic and leads as their top marketing challenge.
  • 77% of small businesses use social media for sales, marketing, and customer service.
  • Email marketing has an average ROI of 4,300% for small businesses in the United States.
  • 71% of small businesses actively use Facebook as a marketing channel.
  • 86% of small businesses find video marketing to be an effective tool.
  • 61% of small businesses invest in social media marketing.
  • 66% of small businesses are maintaining or increasing spend on digital marketing during the COVID-19 pandemic.
  • 33% of small businesses plan to allocate more budget for SEO and online presence in the future.
  • 92% of small business owners believe having a website is the most effective digital marketing strategy.
  • 80% of small businesses do not use content marketing to support their marketing efforts.
  • 91% of small businesses primarily rely on referrals or word-of-mouth for new customers.
  • 53% of small businesses plan to invest more in email marketing in 2021.
  • Only 17% of small businesses use search marketing as part of their marketing strategy.

Table of Contents

Small business marketing is an essential part of any successful company. It can be difficult to know where to start, and what strategies are most effective for your particular industry or target audience. To help you make informed decisions about how best to market your small business, we've compiled a list of 20 key statistics that will give you insight into the current state of small business marketing in 2021.

From website design and social media usage, to email campaigns and search engine optimization (SEO), these stats provide valuable information on which tactics are being used by other businesses like yours - as well as those that may not be getting enough attention from entrepreneurs yet. With this data at hand, you'll have a better understanding of what works when it comes to promoting your brand online.

The Most Important Statistics
29% of small businesses do not use a professional website for their marketing efforts.

This statistic is a telling indication of the importance of having a professional website for small business marketing efforts. It shows that a significant portion of small businesses are missing out on the potential benefits of having a website, such as increased visibility, credibility, and customer engagement. This statistic is a reminder that having a professional website is an essential part of any small business marketing strategy.

Over 63% of small businesses cite generating website traffic and leads as their top marketing challenge.

This statistic is a powerful reminder of the importance of website traffic and leads for small businesses. It highlights the need for effective marketing strategies to ensure that small businesses are able to generate the necessary website traffic and leads to remain competitive. As such, this statistic is an essential piece of information for any blog post about small business marketing statistics.

Small Business Marketing Statistics Overview

77% of small businesses use social media for sales, marketing, and customer service.

This statistic is a powerful indicator of the importance of social media for small businesses. It shows that the majority of small businesses recognize the value of using social media for sales, marketing, and customer service, and are taking advantage of the opportunities it provides. This statistic is an important reminder that small businesses should not overlook the potential of social media to help them reach their goals.

Email marketing has an average ROI of 4,300% for small businesses in the United States.

This statistic is a powerful testament to the effectiveness of email marketing for small businesses in the United States. It demonstrates that investing in email marketing can yield a tremendous return on investment, making it an attractive option for small businesses looking to maximize their marketing budget. This statistic is an important one to consider when discussing small business marketing strategies, as it highlights the potential for email marketing to be a highly profitable endeavor.

71% of small businesses actively use Facebook as a marketing channel.

This statistic is a testament to the power of Facebook as a marketing channel for small businesses. It shows that the majority of small businesses recognize the potential of the platform to reach their target audience and are taking advantage of it. This statistic is an important reminder that Facebook should be a key part of any small business's marketing strategy.

86% of small businesses find video marketing to be an effective tool.

This statistic is a powerful testament to the effectiveness of video marketing for small businesses. It shows that the majority of small businesses have seen positive results from incorporating video into their marketing strategies. This statistic is an important reminder that video marketing can be a powerful tool for small businesses to reach their target audiences and increase their visibility.

61% of small businesses invest in social media marketing.

This statistic is a testament to the power of social media marketing for small businesses. It shows that the majority of small businesses recognize the potential of social media to reach their target audience and are investing in it accordingly. This statistic is an important reminder that social media should be a key part of any small business's marketing strategy.

66% of small businesses are maintaining or increasing spend on digital marketing during the COVID-19 pandemic.

This statistic is a testament to the importance of digital marketing for small businesses during the COVID-19 pandemic. It shows that despite the economic uncertainty, small businesses are still investing in digital marketing to stay competitive and reach their target audiences. This statistic is a valuable insight for small business owners looking to make informed decisions about their marketing strategies.

33% of small businesses plan to allocate more budget for SEO and online presence in the future.

This statistic is a clear indication that small businesses are recognizing the importance of SEO and online presence in their marketing strategies. It shows that they are willing to invest more resources into these areas, which could lead to increased visibility and success for their businesses. This is an important point to consider when discussing small business marketing statistics, as it demonstrates the growing importance of SEO and online presence in the modern business landscape.

92% of small business owners believe having a website is the most effective digital marketing strategy.

This statistic is a powerful indicator of the importance of having a website for small business owners. It shows that the majority of small business owners recognize the value of having a website as a digital marketing tool, and that they are willing to invest in it. This statistic is a great starting point for a blog post about small business marketing statistics, as it provides a strong foundation for further exploration into the effectiveness of digital marketing strategies for small businesses.

80% of small businesses do not use content marketing to support their marketing efforts.

This statistic is a telling indication of the potential for small businesses to benefit from content marketing. It suggests that there is a large untapped market of small businesses that could be leveraging content marketing to increase their visibility and reach. This statistic is a powerful reminder that content marketing is an effective and cost-efficient way for small businesses to reach their target audience and grow their business.

91% of small businesses primarily rely on referrals or word-of-mouth for new customers.

This statistic is a powerful reminder of the importance of word-of-mouth marketing for small businesses. It highlights the need for businesses to focus on building relationships with their customers and creating a positive reputation in order to generate new leads and customers. It also emphasizes the need for businesses to invest in strategies that will help them to spread the word about their products and services, such as social media marketing and content marketing.

53% of small businesses plan to invest more in email marketing in 2021.

This statistic is a testament to the power of email marketing for small businesses. It shows that a majority of small businesses recognize the potential of email marketing and are willing to invest more in it in 2021. This is an important statistic to consider when discussing small business marketing strategies, as it demonstrates the importance of email marketing for small businesses.

Only 17% of small businesses use search marketing as part of their marketing strategy.

This statistic is a telling indication of the potential for small businesses to benefit from search marketing. It suggests that the majority of small businesses are missing out on the opportunity to reach their target audience through search engine optimization and other search marketing tactics. This could be a missed opportunity for small businesses to increase their visibility and reach more potential customers.

Conclusion

From these small business marketing statistics, it is clear that many small businesses are not taking full advantage of the digital tools available to them. While social media and email marketing have become popular strategies for reaching customers, only a fraction of businesses use search or content marketing as part of their efforts. Additionally, while most recognize the importance of having an up-to-date website design, nearly one third do not utilize professional websites for their campaigns. Generating traffic and leads remains a top challenge among small business owners who often handle all aspects of their own marketing on their own. As such, there is great potential in investing more resources into digital channels to help increase visibility and reach new audiences in 2021.

References

0. - https://www.ducttapemarketing.com

1. - https://www.iconicgenius.com

2. - https://www.pickaweb.co.uk

3. - https://www.smallbizgenius.net

4. - https://www.sba.gov

5. - https://www.agencyspotter.com

6. - https://www.brightlocal.com

7. - https://www.storeya.com

8. - https://www.buffer.com

9. - https://www.visualobjects.com

10. - https://www.breaklinemedia.com

11. - https://www.animoto.com

12. - https://www.99firms.com

ZipDo, cited June 2023: Small Business Marketing Statistics

Frequently Asked Questions

The key elements of an effective small business marketing strategy include understanding the target audience, setting clear goals and objectives, implementing a strong online presence, utilizing various promotional techniques, and tracking and analyzing results for continuous improvement.
Social media is extremely important for small business marketing, as it provides a cost-effective platform for businesses to engage with their target audience, foster brand awareness, share valuable content, and boost customer loyalty.
Small businesses should focus on a variety of content formats, including blog articles, infographics, videos, podcasts, case studies, and social media updates. These should be relevant, informative, and engaging to the target audience.
Small businesses can leverage local marketing opportunities by participating in community events, partnering with other local businesses, using location-based advertising tactics (e.g., Google My Business listings and local SEO), and tailoring their marketing messages and offers to the local audience.
Key metrics to track in a small business marketing campaign include website traffic, social media engagement, conversion rates, customer acquisition costs, return on investment (ROI), and customer lifetime value. Reviewing these metrics regularly can help identify areas for improvement and refine marketing strategies accordingly.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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