Shopping cart abandonment is a major issue for online retailers, with an average rate of 69.80%. In the US alone, 58.6% of shoppers have abandoned their carts due to shipping costs and 85.65% do so on mobile devices. The fashion industry has one of the highest rates at 68.3%, while only 33 out of 100 potential customers actually execute a sale in other industries such as travel (nearly 80%).
The checkout process can be too complicated or long for some users, leading to 21% abandoning their shopping carts because they don't want to wait for delivery; 50% simply browse or save items for later without completing the purchase; 34% find better deals elsewhere; 17% are concerned about security issues when entering payment information; and 9 % hesitate due to credit card fraud concerns. Millennials account for 60 percent of all abandoned shopping carts globally, but Sunday has been found to have higher rates than Thursday does - likely because people shop more during weekends than weekdays.
Retailers also lose $4 trillion annually from these abandonments – 75 percent being attributed directly from not offering free shipping options which 52 percent said would make them complete purchases instead. Finally, emails sent after an abandonment attempt tend to have open rates around 45%.
These statistics show that there are many reasons why consumers may choose not leave your website empty-handed – understanding what those reasons are could help you reduce your own cart abandonment rate significantly.
Shopping Cart Abandonment Statistics Overview
The shopping cart abandonment rate in the fashion industry is 68.3%.
This statistic is a stark reminder of the prevalence of shopping cart abandonment in the fashion industry. It highlights the need for businesses to take proactive steps to reduce the rate of abandonment and ensure that customers complete their purchases. By understanding the causes of shopping cart abandonment, businesses can develop strategies to address the issue and increase their sales. This statistic is an important piece of information for any blog post about Shopping Cart Abandonment Statistics.
23% of users abandon their shopping cart due to a "too complicated" checkout process.
This statistic is a stark reminder of the importance of having a streamlined checkout process. It highlights the fact that a complicated checkout process can be a major deterrent for customers, leading to a significant amount of lost sales. It serves as a warning to businesses to ensure that their checkout process is as simple and straightforward as possible in order to maximize conversions.
21% of online shoppers abandon carts due to a long process to receive a purchase.
This statistic is a stark reminder of the importance of streamlining the checkout process for online shoppers. A lengthy process to receive a purchase can be a major deterrent for customers, leading to a significant portion of shoppers abandoning their carts. This highlights the need for businesses to prioritize creating a smooth and efficient checkout experience for their customers.
35% of e-commerce companies allow guest checkout, which can help prevent cart abandonment.
This statistic is significant in the context of Shopping Cart Abandonment Statistics because it highlights the importance of providing customers with the option of guest checkout. By allowing customers to purchase items without having to create an account, e-commerce companies can reduce the likelihood of customers abandoning their carts due to the hassle of creating an account. This can help to increase sales and customer satisfaction.
17% of customers abandon their shopping cart due to security concerns.
This statistic is a stark reminder of the importance of security when it comes to shopping online. It highlights the need for businesses to prioritize security measures to ensure customers feel safe and secure when making purchases. By addressing security concerns, businesses can reduce the number of customers who abandon their shopping carts and increase their overall sales.
Abandoned carts are valued at $4.6 trillion globally.
This staggering statistic serves as a stark reminder of the immense financial impact of shopping cart abandonment. It highlights the importance of understanding the causes of cart abandonment and taking steps to reduce it. With such a large amount of money at stake, it is essential for businesses to be aware of the latest shopping cart abandonment statistics and take action to reduce their losses.
Abandoned cart emails have an average open rate of 45%.
The fact that abandoned cart emails have an average open rate of 45% is a telling statistic when it comes to shopping cart abandonment. It shows that customers are still interested in the items they left behind, and that there is an opportunity to reach out and potentially convert them into paying customers. This statistic is a valuable insight for any business looking to reduce their shopping cart abandonment rate.
61% of e-commerce website users abandon carts due to extra costs, such as taxes or shipping fees.
This statistic is a crucial piece of information when it comes to Shopping Cart Abandonment Statistics, as it highlights the importance of keeping extra costs such as taxes and shipping fees to a minimum. Knowing that the majority of e-commerce website users are deterred by these extra costs, businesses can take steps to ensure that their customers are not put off by them.
9% of US Internet users have hesitated to submit an order online due to credit card fraud concerns.
This statistic is a stark reminder of the importance of providing a secure shopping experience for customers. It highlights the need for businesses to prioritize the safety of their customers' credit card information, as even the slightest hint of insecurity can lead to hesitation and, ultimately, shopping cart abandonment.
Millennials are responsible for around 60% of abandoned shopping carts.
This statistic is a telling indication of the importance of Millennials in the e-commerce landscape. It highlights the need for businesses to understand the preferences and behaviors of this generation in order to optimize their shopping experience and reduce cart abandonment. It is a key piece of information that should be taken into account when crafting strategies to reduce shopping cart abandonment.
Sunday has the highest shopping cart abandonment rates, and Thursday has the lowest.
This statistic is significant in the context of shopping cart abandonment statistics because it provides insight into the days of the week when customers are most likely to abandon their shopping carts. Knowing this information can help businesses better understand their customers' shopping habits and develop strategies to reduce abandonment rates on Sundays and increase conversions on Thursdays.
Online retailers lose 75% of sales due to abandoned shopping carts
This statistic is a stark reminder of the potential revenue that online retailers are missing out on due to abandoned shopping carts. It highlights the importance of understanding why customers are abandoning their carts and taking steps to reduce the rate of abandonment. It is a call to action for online retailers to take a closer look at their shopping cart abandonment rates and take steps to reduce them.
Nearly 80% of consumers abandon carts in the travel industry.
This statistic is a stark reminder of the importance of understanding the shopping cart abandonment process in the travel industry. It highlights the need for businesses to take a closer look at their customer journey and identify any potential roadblocks that could be causing customers to abandon their carts. By understanding the reasons behind shopping cart abandonment, businesses can take steps to reduce the rate of abandonment and increase their revenue.
Shopping cart abandonment is a major issue for online retailers, with an average rate of 69.80%. Shipping costs are the most common reason shoppers abandon their carts (58.6%), followed by mobile shopping cart abandonment rates at 85.65%, and fashion industry abandonment rates at 68.3%. Other reasons include too complicated checkout processes (23%) or long purchase process times (21%). Additionally, 50% of customers simply browse items without completing purchases, 34% find better deals elsewhere, 17% have security concerns about submitting orders online and 9% hesitate due to credit card fraud worries. Millennials account for 60% of abandoned carts while Sunday has the highest overall rate and Thursday has the lowest; free shipping can help reduce this number as 52 percent said they would not complete a purchase if it was not offered to them. Finally, 75 percent of sales are lost due to abandoned shopping carts in e-commerce stores while 80 percent occur in travel industries worldwide - costing businesses billions each year globally ($4.6 trillion).
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ZipDo, cited June 2023: Shopping Cart Abandonment Statistics