GITNUX MARKETDATA REPORT 2023
Must-Know Sales Funnel Kpis [Latest Report]
Highlights: The Most Important Sales Funnel Kpis
- 1. Number of Leads
- 2. Lead-to-MQL Conversion Rate
- 3. MQL-to-SQL Conversion Rate
- 4. Opportunity-to-Close (Win) Rate
- 5. Average Deal Size
- 6. Sales Cycle Length
- 7. Lead Velocity Rate
- 8. Customer Acquisition Cost (CAC)
- 9. Customer Lifetime Value (CLV)
- 10. Churn Rate
- 11. Upsell and Cross-Sell Rates
- 12. Net Promoter Score (NPS)
- 13. Revenue Growth Rate
- 14. Sales Team Response Time
Table of Contents
Sales Funnel Kpis: Our Guide
In today’s rapidly shifting digital marketplace, understanding the health of your sales funnel is critical. This comprehensive guide provides the latest report on must-know sales funnel Key Performance Indicators (KPIs) every marketer should be tracking. Dive in to stay abreast of your sales performance, pinpoint leaks in your sales funnel, and harness the power of data-driven decisions.
Number Of Leads
The total count of potential customers who have shown interest in your product or service, usually by taking an action (e.g, filling out a contact form or subscribing to a newsletter).
Lead-To-MQL Conversion Rate
Measures the MQL percentage based on engagement with marketing materials (e.g., whitepaper downloads, webinar attendance).
MQL-To-SQL Conversion Rate
The percentage of marketing qualified leads (MQLs) that progress to sales qualified leads (SQLs) based on their readiness to buy, as determined by the sales team’s assessment.
Opportunity-To-Close (Win) Rate
The percentage of sales opportunities that result in a won deal or closed sale, an important metric for understanding sales efficiency and effectiveness.
Average Deal Size
The average revenue generated per closed deal, used to assess the profitability of sales efforts and evaluate whether sales targets are achievable.
Sales Cycle Length
The average duration it takes for a prospect to move through the sales funnel from the first contact to a closed sale.
Lead Velocity Rate
The rate at which leads are generated and move through the sales funnel over a specific period of time, providing insights into the health of the sales pipeline.
Customer Acquisition Cost
The total cost of acquiring a new customer, including marketing and sales expenses, divided by the number of new customers acquired.
Customer Lifetime Value
The estimated total revenue a customer will generate for your business over their entire lifetime as a customer, used to assess the long-term profitability of customer relationships.
The customer churn rate, a key indicator of satisfaction and retention efforts, measures the percentage of customers leaving your business in a specific timeframe.
Upsell And Cross-Sell Rates
Measures the success of sales efforts in convincing existing customers to purchase additional products or services (upselling) or complementary offerings (cross-selling).
Net Promoter Score
A metric measuring customer likelihood to recommend your product or service, reflecting loyalty and referral potential.
Revenue Growth Rate
The percentage increase in revenue generated over a specific time period, showcasing the success of sales efforts in driving top-line growth.
Sales Team Response Time
The average time it takes for sales representatives to respond to new leads or inquiries, impacting lead conversion and customer satisfaction.
Frequently Asked Questions
What are the essential KPIs to track at each stage of the sales funnel?
Why are Sales Funnel KPIs important for businesses?
How can businesses improve their sales funnel KPIs?
What role does content play in sales funnel KPIs?
What is the relationship between Sales Funnel KPIs and ROI?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.