GITNUX MARKETDATA REPORT 2023
Must-Know Saas Marketing Kpis [Latest Report]
Highlights: The Most Important Saas Marketing Kpis
- 1. Monthly Recurring Revenue (MRR)
- 2. Annual Recurring Revenue (ARR)
- 3. Cost per Acquisition (CPA)
- 4. Customer Acquisition Cost (CAC)
- 5. Customer Lifetime Value (CLTV)
- 6. Churn rate
- 7. Net Promoter Score (NPS)
- 8. Conversion Rate
- 9. Lead-to-Customer Ratio
- 10. Average Revenue per User (ARPU)
- 12. Virality coefficient
- 13. Website traffic
- 14. Time to ROI
Table of Contents
Saas Marketing Kpis: Our Guide
Unveiling the latest report on the pivotal role and impact of Key Performance Indicators (KPIs) in SaaS Marketing. This blog post unravels the must-know KPIs that are steering success and growth in the ever-evolving SaaS industry. Stay updated, measure your progress accurately and strategize better with these new insights on SaaS Marketing KPIs.
Monthly Recurring Revenue
MRR is the amount of predictable revenue generated by customers using a Saas product on a monthly basis.
Annual Recurring Revenue
ARR is the total amount of recurring revenue generated from customers over a year.
Cost Per Acquisition
CPA measures the average cost of acquiring a new customer through marketing and advertising efforts.
Customer Acquisition Cost
This metric displays the total cost of acquiring a new customer, including marketing, sales, and other related expenses.
Customer Lifetime Value
This KPI estimates the total revenue a company can expect from a single customer during their lifetime as a customer.
Churn rate refers to the percentage of customers leaving the service during a specific period.
Net Promoter Score
NPS measures customer satisfaction and loyalty by asking customers to rate the likelihood of recommending the product or service to others.
The percentage of visitors to a website or landing page who complete a desired action, such as signing up for a free trial or subscribing to a newsletter.
This metric represents the percentage of leads that convert into paying customers.
Average Revenue Per User
ARPU calculates the average revenue generated from each user over a specific period.
This KPI measures the effectiveness of marketing efforts by comparing the revenue generated from marketing activities to the costs associated with those activities.
This KPI measures the number of new users acquired through word-of-mouth referrals and organic sharing.
Monitoring WT can help marketers understand if their marketing campaigns are attracting the desired audience to their website and gauge the general level of interest in their product/service.
Time To ROI
This metric calculates the time it takes for a customer’s contribution to revenue to surpass their initial customer acquisition cost.
Frequently Asked Questions
What are the most important KPIs to track in SaaS marketing?
Why is Customer Acquisition Cost (CAC) a crucial KPI for SaaS marketing?
How can SaaS companies improve their Average Revenue per User (ARPU)?
What factors influence the Customer Lifetime Value (CLTV) in SaaS marketing?
How can SaaS businesses reduce their Churn Rate?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.