As businesses continue to invest in content marketing, it is important to understand the current trends and statistics. In 2020, 70% of marketers actively invested in content marketing according to a Hubspot survey. Content marketing costs 62% less than traditional marketing but generates three times as many leads according to Demand Metric's research. 86% of B2B marketers report that content marketing is an essential management tool based on G2's findings. Blogs are also found to be the 5th most reliable source of information on the internet by Biteable’s study. 53% of companies use content-marketing as part of their ABM strategy from FlipMyFunnel’s data while 57% consider consistency in content as a priority per SEMrush’s State Of Content Report 2019 edition. 61%, meanwhile, plan to increase their video contents within 12 months worldwide based on Statista's analysis and long-form blog posts generate nine times more leads compared with short form ones from Curata’s 2017 infographic results . 29%, moreover, allocate their budget for B2B marketer towards this type of activity reported by CMI (Content Marketing Institute). On average companies that blog receive 434 % more indexed pages which was revealed by Business 2 Community website domain stats whereas visual contents have 40x higher chance being shared across social media platforms such Buffer stated recently Organic search lead has 14:6 close rate versus outbound 1:7 ratio mentioned Track Maven article about CM statistic , Companies publishing 16+ blogs monthly get 3:5 traffic boost - HubSpot again , 60 % leverage self authored material inside own company –Marketing Insider Group insight & 46 small business owners planning outsourcing efforts - Search Engine Journal post about ROI . Finally 63 % buyers cite web page during evaluation process Eccolo Media 2015 Survey plus 55 Marketers prioritize blogging over other activities & 73 include call action into all pieces – GetResponse key CM statics for 2020 wrap up our overview today
Saas Content Marketing Statistics Overview
"86% of B2B marketers report that content marketing is an essential management tool."
This statistic is a powerful testament to the importance of content marketing in the B2B space. It shows that the vast majority of marketers recognize the value of content marketing and are utilizing it as a key part of their management strategy. This is a crucial insight for any business looking to leverage content marketing to reach their target audience and drive growth.
"Blogs are the 5th most reliable source of information on the internet."
This statistic speaks volumes about the trustworthiness of blogs when it comes to Saas Content Marketing Statistics. It shows that readers can rely on blogs to provide accurate and up-to-date information on the topic, making them a valuable source of information for those looking to stay informed.
"53% of companies use content marketing as part of their ABM strategy."
This statistic is a powerful indicator of the importance of content marketing in ABM strategies. It shows that the majority of companies recognize the value of content marketing in their ABM efforts, and are investing in it to drive results. This is an important point to make in a blog post about Saas Content Marketing Statistics, as it demonstrates the effectiveness of content marketing in ABM and encourages readers to consider investing in content marketing for their own ABM strategies.
"57% of B2B marketers consider consistency in content as a priority."
This statistic speaks volumes about the importance of content consistency in the eyes of B2B marketers. It shows that a majority of them recognize the value of having a consistent content strategy, which can help to build trust and loyalty with their target audience. This is especially relevant for Saas companies, as content marketing can be a powerful tool for driving customer engagement and conversions.
"61% of marketers plan to increase their video content in the next 12 months."
This statistic is a clear indication that video content is becoming increasingly important in the world of content marketing. It shows that marketers are recognizing the potential of video content to engage audiences and drive conversions. As such, this statistic is a valuable insight for anyone looking to stay ahead of the curve in the world of Saas content marketing.
"Long-form blog posts generate nine times more leads than short-form blog posts."
This statistic is a powerful reminder that when it comes to Saas Content Marketing Statistics, quality trumps quantity. Long-form blog posts require more effort and time to create, but they can generate significantly more leads than their shorter counterparts. This means that investing in creating longer, more detailed blog posts can pay off in the long run.
"B2B marketers allocate 29% of their marketing budget on content marketing."
This statistic is a powerful indicator of the importance of content marketing in the B2B space. It shows that businesses are investing a significant portion of their marketing budget into content marketing, demonstrating that they recognize the value of content in driving leads and conversions. This statistic is especially relevant to a blog post about Saas Content Marketing Statistics, as it provides a benchmark for other businesses to measure their own content marketing efforts against.
"Visual content is 40 times more likely to be shared on social media platforms."
This statistic is a powerful reminder of the importance of visual content in content marketing. It highlights the potential for visual content to reach a much wider audience on social media platforms, making it an invaluable tool for businesses looking to maximize their reach and engagement. By leveraging the power of visuals, businesses can ensure their content is seen by more people, leading to increased brand awareness and ultimately, more conversions.
"Companies that publish 16+ blog posts per month got almost 3.5 times more traffic."
This statistic is a powerful reminder of the importance of consistent content production when it comes to Saas Content Marketing. Companies that publish 16+ blog posts per month are reaping the rewards of increased traffic, demonstrating that a steady stream of content can be a major driver of success.
"60% of B2B marketers are now leveraging self-authored content from their own companies."
This statistic speaks volumes about the current state of B2B marketing, indicating that a majority of marketers are now turning to self-authored content from their own companies as a means of content marketing. This shift in focus suggests that B2B marketers are recognizing the value of creating content that is tailored to their own brand and audience, rather than relying solely on third-party sources. As such, this statistic is a testament to the importance of creating content that is both engaging and relevant to the target audience, and serves as a reminder of the potential benefits of investing in content marketing.
"46% of small business owners plan to outsource their content marketing efforts."
This statistic is a telling indication of the importance of content marketing for small business owners. It suggests that a significant portion of them recognize the value of outsourcing their content marketing efforts, likely in order to maximize their return on investment. This is an important insight for readers of the blog post, as it highlights the need for businesses to invest in content marketing in order to remain competitive.
"Content marketing rakes in conversion rates six times higher than other methods."
This statistic is a powerful testament to the effectiveness of content marketing, demonstrating that it can be a highly successful tool for driving conversions. It is an invaluable piece of information for any business looking to maximize their return on investment in content marketing, and is sure to be of great interest to readers of the blog post about Saas Content Marketing Statistics.
"73% of marketers say they include a call-to-action in all of their content."
This statistic is a powerful reminder of the importance of including a call-to-action in all content. It shows that the majority of marketers recognize the value of prompting readers to take action, whether it be signing up for a newsletter, downloading a whitepaper, or making a purchase. This is especially relevant for Saas content marketing, as it can be used to drive conversions and increase customer engagement.
"47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson."
This statistic is a powerful reminder of the importance of content marketing in the Saas industry. It shows that nearly half of B2B buyers are doing their research and consuming content before engaging with a salesperson. This means that content marketing is a key factor in the success of Saas businesses, as it can help to build trust and credibility with potential customers. By creating high-quality content that is tailored to their target audience, Saas businesses can ensure that they are providing the information that buyers need to make an informed decision.
"55% of marketers say blog content creation is their top inbound marketing priority."
This statistic speaks volumes about the importance of blog content creation in the world of inbound marketing. It shows that the majority of marketers recognize the value of creating blog content, and are prioritizing it as a key part of their marketing strategy. This is a clear indication that blog content is an essential part of any successful Saas content marketing strategy.
These Saas Content Marketing Statistics demonstrate the importance of content marketing for businesses. It is clear that investing in content marketing can be a cost-effective way to generate leads and increase visibility, as well as build trust with potential customers. Additionally, it is important to create consistent and high quality content across multiple platforms such as blogs, videos, and social media posts in order to maximize reach. Finally, calls-to-action are essential when creating any type of content so that readers know what action they should take next.
0. - https://www.semrush.com
1. - https://www.hubspot.com
2. - https://www.curata.com
3. - https://www.contentmarketinginstitute.com
4. - https://www.slideshare.net
5. - https://www.learn.g2.com
6. - https://www.biteable.com
7. - https://www.smamarketing.net
8. - https://www.searchenginejournal.com
9. - https://www.marketinginsidergroup.com
10. - https://www.blog.getresponse.com
11. - https://www.statista.com
12. - https://www.buffer.com
13. - https://www.demandmetric.com
14. - https://www.demandgenreport.com
ZipDo, cited June 2023: Saas Content Marketing Statistics