The residential cleaning industry, growing at a 6.2% CAGR from 2020 to 2027, brought $943M revenue for the U.S. in 2021. In 2020, 9% of consumers used professional services with 12,222 U.S. businesses, 99% being small companies employing under 100 people each. A typical home cleaning service costs about $130 per visit. 64% of staff are females earning $12.34 hourly median wage according to 2020 data from sources like Allied Market Research and IBIS World.
About 30.5% provide additional services such as carpet or window washing. The online marketing conversion rate for cleaners is 1:43%; 2.1M housekeeping jobs are projected for 2025; 70% are concerned about cleaning chemicals; 96% see the benefit of professional help; and 55% churn rate is due to 61% one-off cleans versus 39% regular visits. Gross profit margins range from 15-30%, and average household spending on these services in 2019 was $645.
Residential Cleaning Industry Statistics Overview
The residential cleaning market in the U.S. had approximately 12,222 businesses operating in 2020.
This statistic is a telling indication of the size and scope of the residential cleaning market in the U.S. It provides a snapshot of the industry, showing that it is a thriving and competitive market with a large number of businesses operating in it. This information is essential for anyone looking to gain an understanding of the residential cleaning industry and its current state.
The average single-family home cleaning service costs $130 per visit.
This statistic is a key indicator of the cost of residential cleaning services, providing insight into the financial burden of hiring a professional cleaning service. It is an important piece of information for anyone considering hiring a residential cleaning service, as it gives them an idea of what to expect in terms of cost. Additionally, it is a useful data point for anyone researching the residential cleaning industry, as it provides a snapshot of the average cost of services.
64% of the cleaning industry workforce is female.
This statistic is a telling indication of the gender dynamics in the residential cleaning industry. It highlights the fact that the majority of the workforce in this sector is female, which is an important factor to consider when discussing the industry as a whole. It also speaks to the prevalence of gender inequality in the workplace, as women are often underrepresented in many industries. This statistic is a reminder that the residential cleaning industry is no exception, and that more needs to be done to ensure that women are given equal opportunities in the workplace.
The median hourly wage for residential cleaning workers was $12.34 in 2020.
This statistic is a telling indication of the financial realities of the residential cleaning industry. It reveals that the majority of workers in this field are earning a wage that is below the national median wage, highlighting the need for better pay and working conditions for these workers.
The conversion rate of online marketing for cleaning services is around 1.43%.
This statistic is a crucial indicator of the effectiveness of online marketing for cleaning services, providing insight into how successful businesses in the residential cleaning industry are at reaching potential customers. It is a valuable piece of information for anyone looking to gain a better understanding of the industry, as it can help them to determine the best strategies for marketing their own services.
The total number of housekeeping jobs in the U.S. is estimated to be 2.1 million by 2025.
This statistic is a telling indication of the growth of the residential cleaning industry. It shows that the demand for housekeeping services is expected to increase significantly over the next few years, indicating that the industry is likely to experience a period of rapid expansion. This is great news for those looking to enter the residential cleaning industry, as it suggests that there will be plenty of opportunities for them to take advantage of.
70% of consumers are concerned about the chemicals used during residential cleaning.
This statistic is a powerful indicator of the importance of residential cleaning services in the minds of consumers. It shows that people are increasingly aware of the potential risks associated with the use of chemicals in residential cleaning, and are taking steps to ensure that their homes are being cleaned in a safe and responsible manner. This is an important factor for businesses in the residential cleaning industry to consider, as it highlights the need to provide services that are both safe and effective.
One-off residential cleaning services make up 61% of the market, while regular cleaning services account for 39%.
This statistic is a telling indication of the state of the residential cleaning industry. It reveals that one-off services are the most popular option among customers, making up the majority of the market. This suggests that customers are more likely to opt for a single-time service rather than a regular cleaning service. This information can be used to inform strategies for businesses in the residential cleaning industry, such as focusing on marketing one-off services or offering discounts for regular services.
Around 60% of people use residential cleaning services because it is time-saving.
This statistic is a powerful indicator of the value that residential cleaning services bring to people’s lives. It shows that the majority of people recognize the convenience and efficiency of having a professional cleaning service take care of their home. This statistic is important for anyone looking to understand the residential cleaning industry, as it provides insight into the motivations of customers and the potential for growth in the industry.
25% of residential cleaning companies experienced a growth rate higher than 20% prior to the pandemic.
This statistic is a testament to the success of the residential cleaning industry prior to the pandemic. It shows that a significant portion of residential cleaning companies were thriving and experiencing a growth rate higher than 20%, indicating that the industry was in a healthy state before the pandemic. This statistic is important to consider when discussing the current state of the residential cleaning industry and the impact of the pandemic on it.
The average gross profit margin for residential cleaning companies is between 15-30%.
This statistic is a key indicator of the financial health of residential cleaning companies. It provides insight into the amount of money that is being made from each job, and how much of that money is being kept as profit. This information can be used to compare different companies and determine which ones are the most successful and profitable. It can also be used to inform decisions about pricing, marketing, and other aspects of running a residential cleaning business.
U.S. households spent an average of $645 per year on cleaning services in 2019.
This statistic is a telling indication of the importance of residential cleaning services in the U.S. It shows that households are willing to invest in professional cleaning services, which speaks to the value of these services. This statistic is a valuable insight into the residential cleaning industry and provides a useful benchmark for businesses in the industry.
The residential cleaning industry, growing rapidly with considerable opportunities, is projected to rise at a 6.2% CAGR from 2020 to 2027. In 2021, U.S. revenue reached $943 million. Last year, 9% of consumers employed professional services, and 12,222 businesses operated in the residential cleaning sector – 99% of which were small companies employing fewer than 100 people each.
On average, single-family home cleanings cost about $130 per visit. According to 2020 BLS data reports, 64% of workers are female, earning a median hourly wage of $12.34. Additionally, 30% offer services like carpet or window washing, contributing to 61% one-off cleans versus 39% regular ones. Notably, 96% recognize the value in these services due to time savings (25%) and green credentials (70%).
Pre-pandemic, 36% observed growth rates exceeding 20%. With 2019 data showing U.S. households spent an average annual amount of $645 on these services and gross profit margins ranging between 15%-30%, the industry shows strong potential for success. By 2025, it’s estimated 2 million housekeeping jobs will be available across America.
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