Real estate marketing is an ever-evolving industry, and it is important to stay up to date on the latest trends and statistics. In this article, we will explore the latest real estate marketing statistics and trends, and how they can help you stay ahead of the competition.
We will look at the most effective marketing strategies, the most popular platforms for real estate marketing, and the most important metrics to track. We will also discuss how to use these statistics to your advantage and how to stay ahead of the competition.
Real Estate Marketing: Statistics Overview
41% of recent buyers began their homebuying process by searching online, and 95% used online tools in their search process.
Online resources are a key part of the homebuying process, and real estate agents should be utilizing digital marketing to reach potential buyers.
In 2020, 97% of homebuyers used the internet in their home search, with 50% using a desktop or laptop and 50% using a mobile device.
This highlights the importance of having an online presence in order to reach potential homebuyers. It also shows that having a mobile-friendly website is essential in order to capture the attention of the growing number of mobile users.
35% of UK adults trust TV advertising, 19% trust newspaper advertising, 42% trust print advertising, 29% trust search engine advertising, and 18% trust website advertising.
This statistic is important for real estate marketing because it shows which types of advertising are most trusted by UK adults.
Knowing this information can help real estate marketers determine which types of advertising they should focus on when targeting UK consumers.
Direct mail offers the highest response rate of 112%, followed by SMS and email at 102% and 93%, respectively. Social media saw a 17% increase in use at 74%.
Direct mail is still the most effective medium for reaching customers and getting a response. It also shows that social media is becoming increasingly popular for marketing purposes, and that marketers should consider incorporating it into their strategies.
A/B testing, dynamic content, and animated GIFs are all proven strategies to increase email ROI by 82%, 100%, and 105%, respectively.
Investing in email marketing can result in a high return on investment.
Email marketing has an ROI of 3,600%, converts 40% higher than social media, and has an average open rate of 25% in the real estate industry, leading to a 760% increase in revenue.
This highlights the importance of email marketing for real estate businesses, as it provides a great return on investment and higher open rates than other marketing platforms.
90% of realtors use Facebook as their primary social media platform, while also using Instagram, LinkedIn, and YouTube to supplement their marketing efforts.
Social media is a powerful tool for real estate professionals to increase their online presence, cultivate and maintain connections with current clients, and promote listings.
It also shows that real estate professionals can use multiple platforms to find new prospects, increase inbound traffic, and improve search engine rankings. This data can be used to inform real estate marketing strategies and help professionals maximize their online presence.
Mobile devices are the most popular tool for finding a home among millennials and Gen X, while social media is the best source for generating high-quality leads among REALTORS®.
Mobile devices and social media are the most effective tools for finding and marketing homes. This suggests that real estate agents should focus their marketing efforts on these platforms in order to maximize their reach and generate the highest quality leads.
78% of real estate searches begin with a search engine, with Google accounting for 75% of that traffic.
There is an importance to optimizing their content for search engine visibility. By understanding that 6 out of every 10 prospects are likely to use Google for their real estate search, marketers can prioritize SEO efforts to ensure their content is seen by potential customers.
70% of total search traffic is spread across billions of long tail search queries, while 18% of total searches are short, low-conversion head keywords.
Agents and brokers should not focus solely on high-volume, competitive keywords, as they tend to attract less qualified traffic. Instead, they should focus on long tail search queries, which account for 70% of total search traffic, to attract more qualified leads.
Conclusion
Real estate marketing is an ever-evolving field. As technology and consumer preferences change, real estate marketers must stay up to date on the latest trends and statistics to ensure they are providing the best possible services to their clients.
By understanding the current state of the real estate market, marketers can create more effective strategies to reach their target audiences and generate more leads. With the right data and insights, real estate marketers can stay ahead of the competition and maximize their success.
References
1 - https://cdn.nar.realtor/sites/default/files/documents/2021-highlights-from-the-profile-of-home-buyers-and-sellers-11-11-2021.pdf
2 - https://cdn.nar.realtor/sites/default/files/documents/2021-real-estate-in-a-digital-age-10-05-2021.pdf
3 - https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/#:~:text=During%20a%202021%20survey%20fielded,the%20same%20about%20print%20advertising.
4 - https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
5 - https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/
6 - https://fitsmallbusiness.com/real-estate-email-marketing/
7 - https://www.nar.realtor/sites/default/files/documents/2021-technology-survey-08-03-2021.pdf
8 - https://agentfire.com/2022-real-estate-social-media-marketing/
9 - https://blog.homesnap.com/google-isnt-dead-why-real-estate-searches-are-surging/
10 - https://placester.com/real-estate-marketing-academy/real-estate-seo-keyword-planner-spreadsheet
