The radio industry is an ever-evolving sector that has seen significant growth in recent years. This blog post will explore the latest statistics and trends related to radio broadcasting around the world, including licensed radio stations in the U.S., global market size, commercial advertising revenue, public industry revenue, listener demographics and more.
In 2020 there were 15,442 licensed radio stations in the United States alone according to Statista. The global market size for this same year was valued at $46.5 billion by Market Insights Reports while commercial US Radio Advertising Revenue amounted to $13.3 billion as reported by Statista again. Public Radio Industry Revenues reached a total of 5$7 billion during 2020 also according to Statista data; 87% of UK adults listen weekly with 106 minutes per day being spent on average listening coast-to-coast across America (Statista).
Radio reaches 88% of Hispanics and 92% of African Americans each week (Nielsen) while 56 percent are aged between 15 - 54 years old (Statista). Digital Audio Broadcasting Platforms make up 58 %of all hours listened within UK radioscapes(RAJAR), 65 %of Canadians 12+ tune into their local station daily(CMRRA) 53 .4 %Americans listen online monthly(Edison Research); 81 .4 new cars sold featured DAB digital audio platforms last yearinUK markets.(WorldDAB); 44 .7 Australians tuned into morning drive time shows15+(Radio Alive Australia); FMradio broadcastmarketGermany expected grow CAGR 2 6 2021 2028 Grand ViewResearch ; share ad spend 9 3US2020statistacom; 70globalaudiencelistensmobile device SADOMAINCOZAblogwpcontentuploads202102EGTAreportRadioinfocuspdf China largestindustryrevenue32billion2020IBISWORLDcomtopfiveformatsbyaudienceshareJanuary2021Country14NewsTalk129Top40Adult86ClassicHits61Top40CHR6 statisatcomstatistics226565mostpopularusradiorankingsaveragequarterhourshareMiddleEastQ3202071 penetration776684region
This statistic is a testament to the enduring popularity of radio as a medium for entertainment and information. It shows that despite the rise of streaming services and other digital media, radio remains a powerful force in the media landscape. It also indicates that the radio industry is still a viable and profitable business, with plenty of opportunities for growth. This statistic is a valuable insight into the current state of the radio industry and its potential for the future.
The global radio industry market size was valued at $46.5 billion in 2019.
This statistic is a testament to the immense size and scope of the radio industry. It serves as a reminder of the immense influence and reach of radio, and how it continues to be a major player in the media landscape. It also highlights the potential for growth and expansion within the industry, and the potential for radio to remain a major source of entertainment and information for years to come.
Radio Industry Statistics Overview
Commercial U.S. radio advertising revenue amounted to $13.3 billion in 2020.
This statistic is a testament to the enduring power of radio advertising. Despite the rise of digital media, radio remains a major player in the advertising industry, generating billions of dollars in revenue. This statistic is a reminder of the importance of radio in the marketing landscape and its potential to reach a wide audience.
The public radio industry revenue in the U.S. was $5.7 billion in 2020.
This statistic is a telling indication of the financial health of the public radio industry in the U.S. It provides a snapshot of the industry's success and reveals the potential for growth in the future. As such, it is an important piece of information for anyone interested in the radio industry and its current state.
87% of UK adults listen to the radio each week.
This statistic is a testament to the enduring popularity of radio in the UK. It shows that despite the rise of other media, radio remains a key part of the lives of the majority of UK adults. This is an important point to make in a blog post about Radio Industry Statistics, as it demonstrates the continued relevance of radio in the modern media landscape.
The average American listens to the radio for 106.2 minutes per day.
This statistic is a testament to the enduring popularity of radio as a medium of entertainment. It shows that, despite the emergence of new technologies, radio remains a major source of entertainment for the average American. This statistic is a valuable insight into the radio industry and can be used to inform decisions about how to best reach and engage with radio listeners.
Radio reaches 88% of Hispanics and 92% of African Americans in the U.S. each week.
This statistic is a testament to the power of radio in connecting with minority audiences. It shows that radio is an effective way to reach out to both Hispanic and African American communities, making it an invaluable tool for advertisers and marketers looking to target these demographics.
56% of radio listeners in the UK are aged 15 to 54.
This statistic is a key indicator of the radio industry's success in the UK, as it shows that the majority of radio listeners are within the 15 to 54 age range. This is significant as it suggests that radio is still a popular medium for entertainment and news among the majority of the population. Furthermore, it indicates that radio is still a viable platform for advertisers to reach their target audience.
Digital radio platform (DAB) listening in the UK makes up 58.5% of radio listening hours.
This statistic is a testament to the success of digital radio platform (DAB) in the UK, demonstrating that it has become the preferred choice for radio listeners. It is a clear indication that the radio industry is evolving and adapting to the digital age, and that the UK is leading the way in this regard. This statistic is an important one for anyone interested in the radio industry, as it shows the current state of the industry and the direction it is heading in.
81.4% of new cars sold in the UK in 2020 featured DAB digital radio.
This statistic is a testament to the success of DAB digital radio in the UK, highlighting the fact that the majority of new cars sold in 2020 featured the technology. This is significant for the radio industry, as it shows that the industry is adapting to the changing landscape of radio and is embracing digital technology. This statistic is a clear indication that the radio industry is continuing to thrive and is staying relevant in the modern age.
Approximately 44.7% of Australians aged 15+ listen to the radio during the morning drive time.
This statistic is a telling indication of the popularity of radio during morning drive time in Australia. It demonstrates that radio is still a major source of entertainment and information for a large portion of the population, and is a key factor in the success of the radio industry.
The FM radio broadcasting market in Germany is expected to grow at a CAGR of 2.6% from 2021 to 2028.
This statistic is a key indicator of the future of the radio broadcasting market in Germany, providing insight into the potential for growth and expansion in the industry. It is an important piece of information for anyone interested in the radio industry, as it can help inform decisions about investments, marketing strategies, and other business decisions. By understanding the projected growth rate of the FM radio broadcasting market in Germany, businesses can better plan for the future and make informed decisions about their operations.
The share of ad spend for radio in the U.S. in 2020 was 9.3%.
This statistic is a telling indication of the current state of the radio industry in the U.S. It shows that radio is still a viable medium for advertisers, despite the rise of digital media. It also suggests that radio is still a popular choice for many consumers, as advertisers are willing to invest in it. This statistic is an important piece of information for anyone looking to gain insight into the radio industry.
China is the largest market for radio broadcasting, and the industry's revenue reached $3.2 billion in 2020.
This statistic is a testament to the immense potential of the radio broadcasting industry in China. It highlights the fact that the industry is thriving and is a lucrative market for investors. It also shows that the radio broadcasting industry is a viable option for businesses looking to expand their reach and tap into the Chinese market. Furthermore, this statistic serves as a reminder of the importance of radio broadcasting in China and its potential to generate significant revenue.
The top five radio formats by audience share in the US as of January 2021 are Country (14.1%), News/Talk (12.9%), Top 40/Adult (8.6%), Classic Hits (6.1%), and Top 40/CHR (6%).
This statistic is a valuable insight into the current state of the radio industry in the US. It reveals that Country is the most popular format, followed by News/Talk, Top 40/Adult, Classic Hits, and Top 40/CHR. This information is essential for anyone looking to gain a better understanding of the radio industry and the preferences of its listeners. It can be used to inform decisions about which formats to focus on, as well as which markets to target. Additionally, it can be used to compare the popularity of different formats over time, allowing for a more comprehensive analysis of the radio industry.
Radio penetration in the Middle East during Q3 2020 was 71.2%.
The statistic of radio penetration in the Middle East during Q3 2020 being 71.2% is a testament to the enduring power of radio as a medium for entertainment and information. It shows that despite the emergence of new technologies, radio remains a popular choice for many in the Middle East. This statistic is an important indicator of the health of the radio industry in the region and provides valuable insight into the current trends in radio usage.
Conclusion
The radio industry is a thriving and ever-evolving sector, with licensed radio stations in the US alone reaching 15,442 in 2020. The global market size was valued at $46.5 billion that same year, while commercial U.S. radio advertising revenue amounted to $13.3 billion and public radio industry revenue reached $5.7 billion domestically as well as 87% of UK adults listening weekly worldwidely.
On average Americans listen for 106 minutes per day while 88% of Hispanics and 92% African Americans tune into the airwaves each week according to Nielsen data from 2018; 56 percent of listeners are aged between 15 - 54 years old in the UK specifically whilst 58 % opt for digital platforms (DAB). In Canada 65%, Australians 44%, Germans 2 ,6 CAGR growth rate over 2021-2028 period & Chinese 3,2 billions revenues make up most part of this media consumption habits globally.
Radio ad spend share accounted 9,3 % on USA markets meanwhile 70 % listens via mobile devices & top 5 formats by audience share Country 14 ,1 News/Talk 12 ,9 Top 40 / Adult 8 6 Classic Hits 6 1 Top 40 CHR 6 0 71 2 penetration rate Middle East Q 3 2020 respectively All these facts demonstrate how powerful an impactful medium it still remains today despite its age compared to other more modern forms such as streaming services or podcasts which have grown exponentially during recent times
References
0. - https://www.www.rajar.co.uk
1. - https://www.www.statista.com
2. - https://www.www.radioalive.com.au
3. - https://www.www.nielsen.com
4. - https://www.www.grandviewresearch.com
5. - https://www.www.worlddab.org
6. - https://www.www.ibisworld.com
7. - https://www.www.marketinsightsreports.com
