GITNUX MARKETDATA REPORT 2023
Critical Quick Service Restaurant Trends [Fresh Research]
Highlights: The Most Important Quick Service Restaurant Trends
- 1. Mobile ordering and delivery
- 2. Drive-thru innovation
- 3. Plant-based menu options
- 4. Ghost kitchens
- 5. Personalization through technology
- 6. Sustainable packaging
- 7. Touchless payment options
- 8. Health-conscious menus
- 9. International cuisine
- 10. Smart menu boards
- 11. AI and automation
- 12. Virtual reality (VR) and augmented reality (AR) experiences
- 13. Loyalty programs and mobile apps
- 14. Focus on breakfast
- 15. Pop-up locations and food trucks
Table of Contents
Quick Service Restaurant Trends: Our Guide
As the fast-paced world continues to evolve, so do the trends that govern the Quick Service Restaurant (QSR) sector. Our fresh research dissects and demystifies the latest and critical trends transforming this bustling industry. Read on as we steer you through these game-changing trends that will redefine the QSR landscape and offer strategic insights for your business to thrive.
Mobile Ordering And Delivery
With the surge in food delivery apps, QSRs are teaming up to offer mobile ordering and delivery.
QSRs are enhancing drive-thru with digital menus, better speakers, and Al to boost efficiency.
Plant-Based Menu Options
As the demand for vegan and vegetarian options continues to grow, QSRs are incorporating plant-based proteins and menu items to cater to customers’ dietary preferences.
QSRs are adopting ghost kitchens for cost-effective off-premise food production and delivery.
Personalization Through Technology
QskRs are increasingly using data-driven technology to create personalized experiences for customers, such as customized menu recommendations and targeted marketing campaigns.
To reduce the environmental impact of disposable packaging, QSRs are experimenting with eco-friendly packaging alternatives like compostable and biodegradable materials.
Touchless Payment Options
Contactless payment systems are becoming a standard at QSRs, making transactions more efficient, safer, and more hygienic for customers.
Consumers are increasingly aware of the importance of healthy eating, leading QSRs to implement menu items that are fresh, nutritious, and less calorie-dense.
QsRs are diversifying their menus by incorporating international flavors and dishes to appeal to consumers’ evolving palates.
Smart Menu Boards
Restaurants switch to dynamic digital menus for easy updates, promotions, and eye-catching visuals.
Al And Automation
QsRs are exploring Al-powered chatbots, robotic chefs, and automation technology to help streamline operations, enhance customer service, and reduce costs.
VR And AR Experiences
To create an immersive and engaging environment, some QSRs are incorporating VR and AR features within their stores or through their mobile apps.
Loyalty Programs And Mobile Apps
To boost loyalty and collect data, QSRs use apps with rewards and personalized marketing.
Focus On Breakfast
Many QS8Rs are expanding their breakfast menus, as consumers continue to embrace the trend of eating breakfast on the go.
Pop-Up Locations And Food Trucks
QSRs are experimenting with temporary, pop-up locations and food trucks to reach new customers, test new concepts, and generate buzz in new markets.
Frequently Asked Questions
What are the current leading trends in quick service restaurants?
How has digital ordering and delivery impacted the quick service restaurant industry?
In what ways are quick service restaurants focusing on health-conscious and plant-based menu options?
How are quick service restaurants utilizing the power of artificial intelligence?
What initiatives are being taken by quick service restaurants in adopting sustainable practices?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.