GITNUX MARKETDATA REPORT 2023

Critical Quick Service Restaurant Industry Trends [Fresh Research]

Highlights: The Most Important Quick Service Restaurant Industry Trends

  • 1. Digital ordering and delivery
  • 2. Mobile apps and loyalty programs
  • 3. Drive-thru innovations
  • 4. Menu innovation and customization
  • 6. Sustainable packaging and practices
  • 8. Ghost kitchens and virtual brands
  • 9. Touchless technology
  • 10. Data-driven decision-making
  • 12. Restaurant design and aesthetics
  • 13. Local sourcing
  • 14. International expansion

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Quick Service Restaurant Industry Trends: Our Guide

Navigating the rapidly evolving landscape of the Quick Service Restaurant (QSR) industry can often feel like a high-stakes game of prediction. In this blog post, we delve into the latest research to uncover critical trends affecting the QSR industry today. Stay ahead of the curve by understanding these transformations, from shifting consumer preferences to advancements in technology, shaping the future of fast food.

Digital Ordering And Delivery - Uber Eats, DoorDash, and Grubhub have led quick-service restaurants (QSRs) to focus more on online orders and delivery, expanding their reach to meet the demand for convenience

Digital Ordering And Delivery

Uber Eats, DoorDash, and Grubhub have led quick-service restaurants (QSRs) to focus more on online orders and delivery, expanding their reach to meet the demand for convenience

Mobile Apps And Loyalty Programs - Many QS8Rs are developing their own mobile apps to streamline ordering processes, offer personalized promotions, and enhance customer loyalty through rewards programs.

Mobile Apps And Loyalty Programs

Many QS8Rs are developing their own mobile apps to streamline ordering processes, offer personalized promotions, and enhance customer loyalty through rewards programs.

Drive-Thru Innovations - The drive-thru experience is being revamped with digital menu boards, artificial intelligence for order accuracy, and multiple lanes to increase speed and reduce wait times.

Drive-Thru Innovations

The drive-thru experience is being revamped with digital menu boards, artificial intelligence for order accuracy, and multiple lanes to increase speed and reduce wait times.

Menu Innovation And Customization - Quick-service restaurants now offer diverse, seasonal menus with customizable options to cater to customers’ preferences and dietary requirements.

Menu Innovation And Customization

Quick-service restaurants now offer diverse, seasonal menus with customizable options to cater to customers’ preferences and dietary requirements.

Health-Focused And Plant-Based Options - QSRs are introducing healthier menu items, such as salads, whole-grain wraps, and plant-based protein alternatives, to cater to the growing number of health-conscious consumers.

Health-Focused And Plant-Based Options

QSRs are introducing healthier menu items, such as salads, whole-grain wraps, and plant-based protein alternatives, to cater to the growing number of health-conscious consumers.

Sustainable Packaging And Practices - Restaurants are adopting eco-friendly packaging and energy- efficient tech to cut waste.

Sustainable Packaging And Practices

Restaurants are adopting eco-friendly packaging and energy- efficient tech to cut waste.

Artificial Intelligence (Al) And Automation - Al tech like chatbots and automation, including robotics and self-service kiosks, boost efficiency and cut labor costs in QSRs.

Artificial Intelligence (Al) And Automation

Al tech like chatbots and automation, including robotics and self-service kiosks, boost efficiency and cut labor costs in QSRs.

Ghost Kitchens And Virtual Brands - QsRs are using ghost kitchens and virtual brands to expand delivery capacity and reduce real estate costs.

Ghost Kitchens And Virtual Brands

QsRs are using ghost kitchens and virtual brands to expand delivery capacity and reduce real estate costs.

Touchless Technology - During COVID-19, QSRs use touchless tech for safety and convenience.

Touchless Technology

During COVID-19, QSRs use touchless tech for safety and convenience.

Data-Driven Decision-Making - QSsRs are leveraging data analytics to inform their marketing strategies, optimize menu offerings, and improve overall operations.

Data-Driven Decision-Making

QSsRs are leveraging data analytics to inform their marketing strategies, optimize menu offerings, and improve overall operations.

Social Media And Influencer Marketing - To engage with customers more effectively, QSRs are increasingly investing in social media marketing and partnering with influencers to promote their brand and products.

Social Media And Influencer Marketing

To engage with customers more effectively, QSRs are increasingly investing in social media marketing and partnering with influencers to promote their brand and products.

Restaurant Design And Aesthetics - The ambience and design of QSRs are being updated to reflect modernity, featuring open kitchens, minimalist aesthetics, and a focus on natural materials.

Restaurant Design And Aesthetics

The ambience and design of QSRs are being updated to reflect modernity, featuring open kitchens, minimalist aesthetics, and a focus on natural materials.

Local Sourcing - As customers become more conscious about the origin of their food, QSRs are making an effort to source ingredients from local farms and partner with local food producers.

Local Sourcing

As customers become more conscious about the origin of their food, QSRs are making an effort to source ingredients from local farms and partner with local food producers.

International Expansion - Many QSsR chains are expanding their global presence by entering new markets and catering to local tastes and preferences.

International Expansion

Many QSsR chains are expanding their global presence by entering new markets and catering to local tastes and preferences.

Frequently Asked Questions

The emerging trends in the QSR industry include an increased focus on technology integration, plant-based and health-focused menu options, increased emphasis on sustainable practices, food customization and personalization, and the rise of delivery and takeout services.
Technology is playing a major role in the QSR industry by improving overall customer experience through advancements like mobile ordering, customizable digital menu boards, artificial intelligence-driven chatbots, and contactless payment solutions. These additions are also enhancing the efficiency of restaurant operations and providing valuable data-driven insights.
With increasing consumer awareness about the environmental impact of food production and packaging, the focus on sustainability has become essential. QSRs are adopting various sustainable practices such as using recyclable and compostable packaging, sourcing from local suppliers and farms, and reducing food waste by optimizing inventory management and kitchen operations.
The QSR industry is adapting to the consumer demand for plant-based options by introducing meatless alternatives, expanding vegetarian and vegan menu offerings, and incorporating plant-based ingredients in their recipes. This shift not only attracts environmentally conscious customers but also those with specific dietary preferences or requirements.
The growth of delivery and takeout services is driven by the modern customers’ demand for convenience, as well as the widespread adoption of smartphones and mobile apps. Additionally, the recent COVID-19 pandemic has forced many QSRs to rapidly adapt and expand their delivery and takeout options to maintain business and meet customer needs in a socially distant environment.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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