GITNUX MARKETDATA REPORT 2024

Public Relations Industry Statistics [Fresh Research]

Last Updated: December 16, 2023

Written & Summarized by: Jannik Lindner

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Highlights: Public Relations Industry Statistics

The global public relations market is predicted to grow to 107 billion US dollars in 2023 and 133 billion US dollars by 2027, representing a 6.6% growth from the previous year.
63.9% of U.S. public relations professionals are female, with the majority being White, 40+ years old, and having earned a bachelor’s degree.
The global public relations market is predicted to grow to 107 billion US dollars in 2023 and 133 billion US dollars by 2027, representing a 6.6% growth from the previous year.
The UK public relations and communication activities industry revenue is projected to reach 4,442.59 million U.S. Dollars by 2025, indicating a steady growth in the industry.
Edelman is the top PR agency in the U.S. with 17% growth, followed by Omnicom and Fleishmanhillard with 10% growth, Brunswick with 36% growth, and Real Chemistry and Finsbury Glover Hering with 9th and 10th place respectively.
Edelman is the largest Public Relations firm in the United States with a growth rate of 4% and a fee income of $892 million, and it employs over 5,100 professionals, outnumbering its competitors Real Chemistry and APCO Worldwide.
Additionally, it is fundamental to send one-on-one emails as 94% of PR professionals agree that this is the best way to pitch journalists.
Monday morning between 9 to noon is the best time to send pitches, and pitches should be kept to 100 words or less.
63.9% of U.S. public relations professionals are female, with the majority being White, 40+ years old, and having earned a bachelor’s degree.
PR agencies in the U.S. spent 12.5 billion dollars in 2021, an increase from 11.3 billion dollars in the previous year, showing an upward trend in expenses for the PR industry.
In 2021, U.S. PR firms spent a total of 11.5 billion U.S. dollars, the highest expenses compared to previous years, showing an increased investment in reputation management.

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Welcome to our blog post about public relations industry statistics. Public relations is an important part of any business, and understanding the trends and statistics of the industry can help you make better decisions for your own business.

In this post, we’ll look at the latest statistics and trends in the public relations industry, and discuss how they can help you make better decisions for your own business. We’ll also discuss how you can use these statistics to your advantage and how you can stay up to date with the latest industry news. So, let’s get started.

Public Relations Industry: The Most Important Statistics

The global public relations market is predicted to grow to 107 billion US dollars in 2023 and 133 billion US dollars by 2027, representing a 6.6% growth from the previous year.
Edelman is the top PR agency in the U.S. with 17% growth, followed by Omnicom and Fleishmanhillard with 10% growth, Brunswick with 36% growth, and Real Chemistry and Finsbury Glover Hering with 9th and 10th place respectively.
63.9% of U.S. public relations professionals are female, with the majority being White, 40+ years old, and having earned a bachelor’s degree.

Public Relations Industry Statistics Overview

The global public relations market is predicted to grow to 107 billion US dollars in 2023 and 133 billion US dollars by 2027, representing a 6.6% growth from the previous year.

This indicates that the industry is healthy and that there is an increasing demand for public relations services.

The UK public relations and communication activities industry revenue is projected to reach 4,442.59 million U.S. Dollars by 2025, indicating a steady growth in the industry.

Thus, the public relations and communication activities industry is growing and is viable to invest in.

Edelman is the top PR agency in the U.S. with 17% growth, followed by Omnicom and Fleishmanhillard with 10% growth, Brunswick with 36% growth, and Real Chemistry and Finsbury Glover Hering with 9th and 10th place respectively.

This shows the relative success of the top PR agencies and the growth of the industry as a whole.

Edelman is the largest Public Relations firm in the United States with a growth rate of 4% and a fee income of $892 million, and it employs over 5,100 professionals, outnumbering its competitors Real Chemistry and APCO Worldwide.

Thursday morning is the best time to send press releases as it has a 27% open rate compared to Tuesday’s 19%. It is important to pay attention to digital media and send press releases during the optimal time to increase the chances of it being opened.

Additionally, it is fundamental to send one-on-one emails as 94% of PR professionals agree that this is the best way to pitch journalists.

Knowing the best time to send press releases and the best way to pitch journalists can help PR professionals increase their success rate.

Monday morning between 9 to noon is the best time to send pitches, and pitches should be kept to 100 words or less.

The percentage of female PR professionals has increased from 60% to 73%, showing that the PR industry is welcoming and supportive of female talent. Thus, the PR industry is becoming more inclusive and diverse, which is beneficial for the industry as a whole.

63.9% of U.S. public relations professionals are female, with the majority being White, 40+ years old, and having earned a bachelor’s degree.

This information is important for understanding the current makeup of the PR industry and can be used to inform decisions about recruitment, hiring, and training practices.

PR agencies in the U.S. spent 12.5 billion dollars in 2021, an increase from 11.3 billion dollars in the previous year, showing an upward trend in expenses for the PR industry.

It indicates that public relations is becoming increasingly important in the digital age, as social media has become a powerful tool for companies to reach their target audiences.

In 2021, U.S. PR firms spent a total of 11.5 billion U.S. dollars, the highest expenses compared to previous years, showing an increased investment in reputation management.

This shows that companies are willing to invest more in their reputation management, which is an essential part of the PR industry.

Conclusion

In conclusion, the public relations industry is an ever-evolving field that requires constant attention and adaptation to the changing landscape. The industry is growing and is expected to continue to do so in the coming years.

The statistics presented in this blog post demonstrate the importance of the public relations industry and the need for organizations to invest in the right strategies and tactics to ensure success. The public relations industry is an essential part of any organization’s success and should be taken seriously.

References

1 – https://www.statista.com/statistics/645836/public-relations-pr-revenue/#:~:text=The%20source%20forecast%20that%2C%20in,billion%20dollars%20a%20year%20earlier.

2 – https://www.statista.com/forecasts/397561/public-relations-and-communication-activities-revenue-in-the-united-kingdom

3 – https://www.provokemedia.com/ranking-and-data/global-pr-agency-rankings/2022-pr-agency-rankings/top-10

4 – https://www.plotlights.com/blog/top-25-pr-statistics-for-2022/

5 – https://www.meltwater.com/en/blog/most-important-pr-statistics

6 – https://www.plotlights.com/blog/top-25-pr-statistics-for-2022//

7 – https://www.amraandelma.com/public-relations-statistics/

8 – https://www.zippia.com/public-relations-jobs/demographics/

9 – https://www.statista.com/search/?q=public+relations+expenses&Search=&qKat=search&newSearch=true&p=1&activeTab=statistics

10 – https://www.amraandelma.com/public-relations-statistics/

FAQs

What is public relations?

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.

What is the purpose of public relations?

The purpose of public relations is to build and maintain a positive reputation for an individual or an organization by creating and maintaining relationships with the public.

What are the different types of public relations?

The different types of public relations include media relations, crisis management, corporate communications, and public affairs.

What are the benefits of public relations?

The benefits of public relations include increased brand awareness, improved customer loyalty, and increased sales.

How can public relations be used to improve a company's reputation?

Public relations can be used to improve a company's reputation by creating positive press coverage, managing crisis situations, and developing relationships with key stakeholders.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.