GITNUX MARKETDATA REPORT 2023

Powersports Industry Statistics [Fresh Research]

Facts about this Market Data Report

IconJournalist involved: 3
IconCited by: 98
IconStatistics researched: 44

Highlights: The Most Important Powersports Industry Statistics

  • As of 2021, the global powersports market size is valued at approximately $34 billion.
  • The market is projected to expand at a CAGR of around 4.2% from 2021 to 2028.
  • In 2021, motorcycles make up 63.4% of total powersports sales.
  • North America was the largest market for powersports in 2018, accounting for over 50% of the market share.
  • UTV sales increased by 19% over the first nine months of 2020 compared to the same period in 2019.
  • The Powersports accessories market is projected to reach $11.8 billion in 2026 from $7.18 billion in 2019.
  • The snowmobiles segment accounted for about 14.5% of the total powersports market in 2018.
  • The Asia-Pacific region is projected to grow at the highest CAGR of 6.5% during 2021-2028 in the powersports market.
  • More than 50% of powersports owners in the U.S are aged 50 and above.
  • More than 70% of new motorcycle buyers use some type of financing in the U.S.
  • In 2019, there were roughly 8.5 million ATVs in use across the U.S.
  • The off-road vehicles segment reached a revenue share of 33.35% in the global market in 2020.
  • In 2021, Europe accounted for a significant share of over 28.94% in the powersports market.
  • The side-by-side market has seen an average of 13.8% growth over the past five years.
  • In the U.S., the average motorcycle owner is 50 years old, up from 47 years old in 2012.
  • Powersports dealers, on average, achieve a gross profit margin of around 30%.
  • As of 2020, Honda had the highest share in the motorcycle market with approximate 16.83% share.
  • There will be an estimated 41.41 million off-highway vehicles in U.S. by 2028.
  • The total new snowmobile sales in Canada was 47,024 units in the year 2020.
  • By 2027, the global side by side vehicles (SSV) market size is expected to reach $2.8 billion.

Table of Contents

Fasten your helmet and put your gear on as we embark on an adrenaline-fueled exploration of the exciting world of Powersports Industry. With roaring engines, breathtaking speed, and the exhilarating sense of freedom they bring, powersports vehicles like motorcycles, ATVs (all-terrain vehicles), snowmobiles, personal watercraft, and side-by-sides have been gaining impressive traction and extraordinary market growth in recent years.

However, beyond the adventure and thrill they offer, these high-performance machines have spun off an entire industry complete with its dynamics and statistical trends. In this blog post, we are revving up to delve into the latest Powersports Industry Statistics, zooming into the growth trajectories, market fluctuations, consumer behaviors, and the key players fuelling this high-octane industry. Hold tight, and let's throttle into the heart of the action.

The Latest Powersports Industry Statistics Unveiled

As of 2021, the global powersports market size is valued at approximately $34 billion.

Highlighting the whopping $34 billion valuation of the global powersports market in 2021 gives our blog post an immediate punch of credibility. It shines a spotlight on the industry's monetary impact and influence, creating an engaging and persuasive hook for the reader.

This figure isn’t merely a number—it’s a testament to the industry's vast reach and dynamic growth. By dropping this financial figure, we're setting the stage for a deeper dive into more nuanced statistics about the powersports industry. Consequently, readers can better understand the industry's profitability, thus validating its importance in the global market.

The market is projected to expand at a CAGR of around 4.2% from 2021 to 2028.

The assertion that the market is projected to expand by a CAGR of approximately 4.2% from 2021 to 2028 serves as a remarkable nugget of wisdom for readers as they unravel the story of the Powersports industry journey. It's like the heartbeat pulsating within the body of global Powersports market data. This forecast not only paints an optimistic picture of future growth prospects but also signifies the industry's resilience amidst the global economic fluctuations.

This projected growth rate is a wind signaling that the sails of key stakeholders, investors, and enthusiasts will steer towards prosperous shores in the foreseeable future. From a broader perspective, this statistic acts as a compass, pointing towards the increasing popularity and unwavering demand for Powersports vehicles, gear, and accessories.

In 2021, motorcycles make up 63.4% of total powersports sales.

Highlighting the statistic that "In 2021, motorcycles make up 63.4% of total powersports sales," underscores the dominance and appealing draw of motorcycles within the Powersports industry. The hefty percentage offers a striking testament to the market's preference and demand for this form of transportation.

Moreover, this figure acts as an illuminating beacon of insight for manufacturers and investors, suggesting they should pay close attention to motorcycles as a major profit driver within this sector. Consequently, product innovation and investment direction within Powersports are likely to be influenced by these glowing motorcycle sales numbers from 2021.

North America was the largest market for powersports in 2018, accounting for over 50% of the market share.

Gazing into the rearview mirror of the powersports industry, we are met with the impressive statistic that, in 2018, North America lorded over the market, accounting for over 50% of the market share. With the roar of engines echoing through the industry's history, this triumphant fact offers an important compass for understanding trends and movements within the sector.

When a single region like North America dominates the market so extensively, it paints a vivid picture of regional preferences and economic capabilities, but also sets a fascinating stage for future predictions. It injectively fires up queries on what fueled this demand, and how the industry dynamics thrived in response. Simultaneously, it casts a spotlight on growth scope in other regions, challenging players to decipher the untapped potential and possibly pursue a path in pursuit of balance.

This statistic, therefore, not only underlines North America's mighty presence in this adrenaline-racing industry but also serves as a catalyst for stimulating discussions around globalization, product innovation, and consumer preferences. It’s a memorable pit-stop in the thrilling race of powersports industry analysis, providing both a glimpse into the past and a roadmap for future strategies.

UTV sales increased by 19% over the first nine months of 2020 compared to the same period in 2019.

Highlighting a 19% increase in UTV (Utility Terrain Vehicle) sales during the first nine months of 2020, in comparison to the same timeframe in 2019, brings to light the dynamic and resilient nature of the Powersports industry against unpredictable conditions.

This significant surge embodies the industry's adaptive capacity and flourishing demand in the midst of societal changes, and likely altering consumer behaviors. Moreover, it paints a vibrant picture of potential growth and investment opportunities within the Powersports sector. This rise in UTV sales has the power to draw focus towards the profitable avenue of UTV markets and urge stakeholders to adapt, innovate and expand accordingly.

The Powersports accessories market is projected to reach $11.8 billion in 2026 from $7.18 billion in 2019.

In a thriving milieu of the Powersports industry, the remarkable projected leap of the accessories market — from $7.18 billion in 2019 to an astounding $11.8 billion in 2026 — weaves a thrilling narrative of rapid growth and expansion. This projection paints an optimistic horizon, indicative of the industry's vigorous pulse. It serves as a bellwether of the consumer demand, their evolving tastes and preferences, and the increasing influence of this sector on the global economy.

Furthermore, this significant surge in projections solidifies the immense potential this industry holds for investors, stakeholders, and businesses looking to ride this wave of growth. Such a trajectory prediction, therefore, is the backbone of any blog post on Powersports Industry Statistics, highlighting the industry’s vibrant landscape and the remarkable opportunities therein.

The snowmobiles segment accounted for about 14.5% of the total powersports market in 2018.

This intriguing glimpse into the snowmobiles segment offers an interesting perspective on the Powersports Industry as a whole. With the snowmobile sector accounting for a substantial 14.5% of the total market in 2018, it suggests considerable traction and interest in this particular area of the market. This figure is able to offer readers a clear understanding of snowmobiles' overall significance and potential impact within the broader Powersports industry.

Furthermore, the statistic provides insight into how diversified the industry has become, promoting a discussion on market trends, consumer preferences, and potential investment opportunities. Hence, it becomes an essential piece in comprehending the full picture of the Powersports landscape.

The Asia-Pacific region is projected to grow at the highest CAGR of 6.5% during 2021-2028 in the powersports market.

As we move through the gears in our deep-dive on Powersports Industry Statistics, this particular data-point regarding the anticipated rise in CAGR of 6.5% in the Asia-Pacific region between 2021-2028 demands our spotlight. This isn't merely a number, but rather a revelation of the dynamic market trends and lucrative investment opportunity in this burgeoning region. It signifies that the growth throttle in the powersports market has been ignited by the Asia-Pacific terrain, hinting towards a shifting global powersports epicenter.

It is a gauge of strong consumer interest, substantive purchasing power, and a testament to the region's accelerated economic evolution. This projection, folks, is a breadcrumb trail for investors, enthusiasts and powersports businesses alike, guiding towards potentially impactful decisions and mapping significant strategies. So next time, when you hear the engine roar of a powersport vehicle, remember, it echoes an opportunity rushing at a CAGR of 6.5%, strapped firmly to the Asia-Pacific region.

More than 50% of powersports owners in the U.S are aged 50 and above.

Delving into the heart of the Powersports Industry Statistics, the revelation that over half of the powersports owners in the U.S are 50 years and older presents a valuable demographic insight. This data point serves as a flashlight, illuminating the key target market of an industry that's often packaged as adventurous and thrilling, characteristics that many associate with a younger demographic. However, this insight underscores the widespread appeal of powersports across a variety of age groups - notably amongst those aged 50 and above. Additionally, the statistic provides a roadmap for industry businesses; guiding their marketing strategies, product design, and customer interaction, ensuring they are primed to serve this significant user base.

More than 70% of new motorcycle buyers use some type of financing in the U.S.

Delving into the fascinating world of powersports industry statistics, one cannot overlook the insightful fact that over 70% of new motorcycle buyers in the U.S utilize some form of financing. This nugget of information isn't just a mere number, it significantly adds depth to our understanding of purchase behaviors and financial strategies, critically influencing the dynamics of the powersports marketplace.

It beautifully underlines the broad acceptance of credit and loan systems within the purchasing process. Not only does it throw light on customer preferences but also hints towards the affordability scale of motorcycles, revealing potential barriers for buyers, and opportunities for financial institutions to innovate their offerings. Furthermore, it subtly casts a spotlight on the economic well-being of the consumer base, thereby providing fodder for critical thought around pricing tactics for industry stakeholders.

In essence, this statistic is a key thread in the vast and intricate tapestry of the powersports industry, offering invaluable insights into customer behaviors, market strategies, and economic fundamentals.

In 2019, there were roughly 8.5 million ATVs in use across the U.S.

Highlighting the fact that approximately 8.5 million ATVs were in use across the U.S. in 2019 allows us to paint a vivid picture of the scale and magnitude of the Powersports industry. It emphatically showcases the widespread popularity and robust demand for these recreational vehicles.

This surge in ATV usage not only reflects consumer preferences but also hints at the potential for growth within the market. Infusing such data into our analysis can support more informed, precise forecasts for the industry's future, helping stakeholders strategize their moves accordingly.

The off-road vehicles segment reached a revenue share of 33.35% in the global market in 2020.

Diving into the heart of the Powersports Industry, one cannot help but recognize the sizable imprint the off-road vehicles segment is making on the global marketplace. Grasping a substantial 33.35% revenue share in 2020, the traction it's gained in the marketplace reflects its growing popularity and profitability.

This helps to illuminate the startling upward trajectory within this sector and sets the context for potential investors, manufacturers, and businesses who continue to be intrigued by the promising opportunities presented by off-road vehicles. The robust growth rate also suggests the consumers' intense interest in off-road recreational activities, bolstering the industry's forecasted trajectory.

In 2021, Europe accounted for a significant share of over 28.94% in the powersports market.

The illuminating statistic of Europe holding a substantial stake of 28.94% in the powersports market in 2021 serves as a powerful indicator of regional market dominance and health. Within the vibrant tapestry of powersports industry statistics, it stands out, spotlighting Europe's robust consumption patterns, growing interest, and the region's influence on global trends.

This percentage not only underscores the significance of Europe in this sphere but also invites readers to probe the unique dynamics shaping the powersports industry's landscape within this continent. When aligning this figure with overall global performance, it brings into clear relief Europe’s critical role in the industry's future growth.

The side-by-side market has seen an average of 13.8% growth over the past five years.

Harnessing the vigor of the Powersports Industry, the side-by-side market's surge by an average of 13.8% over the past five years paints an exciting picture of consistent expansion and profitable investment. The allure of off-highway adventure that side-by-side vehicles offer has evidently captivated an increasing number of adrenalin seekers, reflective in the impressive growth rate.

This continuous upward trend not only showcases the sector's resilience amidst potentially challenging market conditions, but also underscores the opportunities flashing on the horizon for manufacturers, dealers, and investors eager to venture into the rough but exciting terrain of the Powersports Industry. This rising trend, certainly, ignites optimism in the rough-and-tumble world of Powersports – a hint that the best rides might be just around the bend.

In the U.S., the average motorcycle owner is 50 years old, up from 47 years old in 2012.

A horizon changing swiftly can be inferred from the statistic that the average age of motorcycle owners in the U.S. has risen from 47 to 50 years old since 2012. This upwards shift is not mere trivia, but a significant signpost pointing towards the evolving demographics within the Powersports industry. Not only does this suggest considerable changes in clientele, but it also prompts a consideration of how these market modifications will shape the industry's approaches to product development, marketing strategies, and customer engagement.

It's a wake-up call for industry leaders to rethink their tactics to better cater to their subtly aging consumer base. Moreover, it underscores the need for initiatives targeted at drawing younger enthusiasts to ensure the continual growth and sustainability of the Powersports industry.

Powersports dealers, on average, achieve a gross profit margin of around 30%.

Draping a lens over the alluring world of the Powersports industry, the mention of a 30% average gross profit margin for Powersports dealers becomes a pulsating heart that pumps vitality into the industry's financial bloodstream. This vital piece of information casts a beacon of profitability, signaling the robust health of the industry's economic landscape.

It becomes an instrumental chord in the grand symphony of industry dynamics, painting a promising picture for existing dealers and potential investors, while reflecting the consumers' willingness to pay. This percentage, in turn, helps contour the shape of marketing strategies, pricing, and overall business growth trajectory within the Powersports kingdom. It is, in essence, an economic compass guiding the path towards fiscal success in an adventure-fuelled industry.

As of 2020, Honda had the highest share in the motorcycle market with approximate 16.83% share.

"Diving into the Powersports Industry Statistics, let's rev up our understanding of Honda's market domination. Navigate to 2020, and you'll find Honda roaring ahead of its competitors in the motorcycle market, clutching a significant 16.83% share. This revelation is critical to our discussion, illuminating Honda's powerful presence and influence within the industry.

Unpacking this figure further, it showcases Honda's successful business strategies and hints at their capacity to set the pace for industry trends - important insights for both potential investors and competitors. But there's more under the hood than just market share; it speaks volumes about consumer trust in Honda's products and reaffirms the brand's reputation for quality and reliability. Strap in as we delve deeper into these statistics to reveal the thrilling dynamics of the Powersports Industry."

There will be an estimated 41.41 million off-highway vehicles in U.S. by 2028.

Forecasting that there will be around 41.41 million off-highway vehicles in the U.S. by 2028 illustrates the potential scope and pace of growth within the Powersports industry. It paints an evocative picture of expanding horizons, broadening markets, and a significant uptick in demand for off-highway vehicles.

This projection serves as a highly optimistic, encouraging signal for manufacturers, dealers, and investors within the Powersports world. It implies potential for greater production, sales, and profits in the coming years, thus underlying the health and vibrancy of the industry. This optimism can stimulate the planning of strategic investments and innovation in design, performance, safety, and sustainability within the Powersports arena.

The total new snowmobile sales in Canada was 47,024 units in the year 2020.

The exhilarating heartbeat of the Powersports Industry pulses through each thrilling sale, and examining the 47,024 new snowmobile units sold in Canada in 2020 serves as a stirring testament to the industry's vibrant resilience and enduring consumer interest. Providing a significant snapshot into the health and prevalent trends of the Powersports Industry, this figure operates as a key indicator of market growth, product demand, and consumer behaviors, lending valuable credence to the industry's sustained success and popularity in leisure activity.

Embedded in these robust sales is the thriving story of an industry continuing to expand, simultaneously navigating and shaping the landscape of outdoor recreation, as echoed across Canada's snow-touched terrain. The sheer magnitude of the sales underscores the enthralling allure of snowmobiling and broadly signifies the buoyant strength and potential of the Powersports Industry.

By 2027, the global side by side vehicles (SSV) market size is expected to reach $2.8 billion.

In the adrenaline-fueled world of powersports, the veritable growth of the SSV sector cannot be ignored. The anticipated leap to a whopping $2.8 billion global market size by 2027 is not just a number, but a testament to the burgeoning appeal and innovation in this realm. It gives us a vantage point into the future, indicating not only how the SSV market is expected to expand, but also how this momentum can ripple through related sectors in the powersports industry.

This exponential growth could have far-reaching effects on manufacturing trends, user base expansion, and technological advancements, potentially unlocking a new era of dynamism and exciting possibilities in the powersports world.

Conclusion

To sum it all up, the powersports industry is aggressively evolving. This industry, backed by impressive statistics, showcases a steady growth trend pointing towards a promising future. Encompassing a wide range of vehicles, from ATVs to snowmobiles, from motorcycles to personal watercrafts, this thrilling sector has a diverse consumer base, indicating its broad appeal and potential for profitability.

The ever-increasing consumer interest, continuous technological advancements, and a rise in outdoor recreational activities are factors propelling the industry forward. As such, stakeholders, investors, and enthusiasts should keep a close eye on this dynamic industry, as it promises exciting times ahead.

References

0. - https://www.www.statista.com

1. - https://www.www.fortunebusinessinsights.com

2. - https://www.psbnews.com

3. - https://www.www.motorcyclepowersportsnews.com

4. - https://www.www.bloomberg.com

5. - https://www.www.adroitmarketresearch.com

6. - https://www.www.marketwatch.com

7. - https://www.www.bizbuysell.com

8. - https://www.www.frost.com

9. - https://www.ismea.org

10. - https://www.www.grandviewresearch.com

11. - https://www.www.rocketnews.com

12. - https://www.www.alliedmarketresearch.com

13. - https://www.www.globenewswire.com

Frequently Asked Questions

The Powersports industry encompasses all motorized vehicles for recreational use or high-performance sports, including motorcycles, ATVs (all-terrain vehicles), UTVs (utility task vehicles), snowmobiles, personal watercraft, and others.
The market size of the Powersports Industry can vary depend on location, and considering the global perspective, it was valued at approximately $11 billion in 2018 and is expected to grow with compound annual growth rate (CAGR) of around 4% from 2019 to 2025.
The growth in the powersports industry is driven by factors such as increased disposable income, enthusiasm for outdoor recreational activities, technological advancements, and innovative product launches. Increased tourism activities has also led to growth in this industry.
Motorcycles usually lead in the Powersports industry. They hold the largest market share due to their popularity in both developed and developing countries and wide application in sports, racing, and recreational activities.
Some of the challenges faced by the Powersports Industry include high initial costs of vehicles, fluctuating fuel prices, environmental concerns, and implementation of strict emission norms. Additionally, the safety issues associated with the high-performance nature of these vehicles can also pose a challenge.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

Table of Contents

Free Test

Leadership Personality Test

Avatar Group
No credit card | Results in 10 minutes