Podcasts have become an increasingly popular form of media in recent years, and the statistics show just how much they’ve grown. According to Google, over 2 million podcasts are registered as of 2021. In the United States alone, 57% of Americans aged 12 or older have listened to a podcast at least once. This number has been steadily increasing since 2019 when 32% reported listening monthly; by 2020 this had risen to 37%.
The COVID-19 pandemic also saw an increase in podcast consumption with 24% reporting that their usage increased during this time period. Mobile devices remain the most popular way for people to listen (68%), followed closely by home (49%). Spotify recently overtook Apple Podcasts as top podcast listening app in 2021 according to Fortune magazine.
Advertising revenue is projected reach $1.3 billion dollars in 2021 while 43% of monthly listeners report tuning into more than 5 different shows per week on average – making them ideal targets for advertisers looking for longer engagement times from potential customers who may be interested in what they’re selling due to 75% saying they use podcasts primarily learn something new about topics that interest them.. Additionally 66%, almost two thirds, say they’ve bought a product/service after hearing it advertised on a podcast before which further highlights its effectiveness as an advertising platform . News remains the most popular genre among 35 %of all listeners but comedy comes close behind at 32%. Demographically 45 %have college degrees and 27 %earn over 100k annually so there’s plenty opportunity here too if you know your target audience well enough.
This statistic is a testament to the immense popularity of podcasts in 2021. It shows that podcasts have become an increasingly popular form of media, with millions of people tuning in to listen to their favorite shows. This is an important statistic to consider when discussing the current state of podcasting, as it demonstrates the potential for growth in the industry.
24% of podcast listeners increased their podcast consumption during the COVID-19 pandemic.
This statistic is a testament to the power of podcasts during the COVID-19 pandemic. It shows that even in times of uncertainty and disruption, podcasts were able to provide comfort and entertainment to listeners, leading to an increase in consumption. This statistic is a great example of how podcasts can be a valuable source of content for people during difficult times.
Podcasts Statistics Overview
68% of podcast listeners listen to shows on their mobile devices.
This statistic is a telling indication of the importance of mobile devices in the podcast listening experience. It shows that the majority of podcast listeners are using their mobile devices to access shows, which means that podcast creators should be optimizing their content for mobile devices in order to reach the largest possible audience. Additionally, this statistic can be used to inform marketing and advertising strategies, as it suggests that mobile devices are the primary platform for podcast consumption.
49% of podcast listening is done at home.
This statistic is a key indicator of the impact podcasts have on people’s lives. It shows that podcasts are not only a source of entertainment, but also a source of comfort and companionship for many people. This statistic is especially important for those who are looking to create content for podcasts, as it shows that people are willing to spend time listening to podcasts in their own homes. Furthermore, this statistic can be used to inform marketing strategies, as it suggests that people are more likely to listen to podcasts when they are in a comfortable and familiar environment.
Spotify overtook Apple Podcasts as top podcast listening app in 2021.
This statistic is a game-changer for the podcast industry, as it signals a shift in the way people are consuming podcasts. It shows that Spotify is now the go-to platform for podcast listeners, and that Apple Podcasts is no longer the dominant force it once was. This is an important development for podcast creators, as it means they now have more options when it comes to distributing their content. It also means that podcast listeners have more choice when it comes to finding the content they want to listen to. This statistic is a key indicator of the changing landscape of podcasting, and is essential for any blog post about podcast statistics.
43% of monthly podcast listeners listen to more than 5 different shows per week.
This statistic is a testament to the power of podcasts, demonstrating that a large portion of listeners are actively engaging with multiple shows each week. It speaks to the potential of podcasts to capture and maintain an audience’s attention, and could be used to encourage more people to explore the medium.
75% of podcast listeners listen to learn something new.
This statistic is a powerful indicator of the potential of podcasts as a medium for learning. It suggests that podcasts are an effective way to acquire knowledge, and that they are being used by a large portion of the population for that purpose. This could be a great starting point for a blog post about Podcasts Statistics, as it could be used to explore the various ways in which podcasts are being used to educate and inform listeners.
66% of podcast listeners have bought a product/service after hearing an advertisement on a podcast.
This statistic is a powerful indicator of the effectiveness of podcast advertising. It shows that podcast listeners are highly receptive to advertisements, and that podcast advertising can be a great way to reach potential customers. This statistic is an important piece of information for anyone considering using podcast advertising as part of their marketing strategy.
45% of podcast listeners have a college degree.
This statistic is significant in the context of a blog post about Podcasts Statistics because it demonstrates the level of education among podcast listeners. It shows that a large portion of podcast listeners have a college degree, which implies that podcasts are a popular form of media among educated individuals. This could be useful information for businesses looking to target educated consumers, as well as for podcast creators looking to understand their audience better.
29% of podcast listeners increased their consumption of podcasts while commuting in their cars during the pandemic.
This statistic is a testament to the power of podcasts in providing a source of entertainment and education during the pandemic. It shows that even in times of uncertainty, people are turning to podcasts to fill their commutes with something meaningful. This statistic is a reminder of the importance of podcasts in providing an escape from the everyday and a way to stay connected to the world.
The top 10% of podcasts receive 99% of downloads.
This statistic is a stark reminder of the competitive nature of the podcast industry. It highlights the fact that the majority of downloads are concentrated among a select few podcasts, leaving the rest to fight for the remaining 1%. This means that for podcasters looking to make a name for themselves, the challenge of standing out from the crowd is greater than ever.
Comedy podcasts rank as the second most popular genre, with 32% of listeners tuning into comedy podcasts.
This statistic is a testament to the power of comedy podcasts, showing that a significant portion of podcast listeners are drawn to the genre. It speaks to the potential of comedy podcasts to reach a wide audience, and serves as a reminder of the importance of humor in podcasting.
27% of podcast listeners have an annual household income of over $100,000.
This statistic is significant in the context of a blog post about Podcasts Statistics because it demonstrates the potential reach of podcasts to a high-earning demographic. It suggests that podcasts are an effective way to target affluent audiences, making them an attractive option for advertisers.
Conclusion
Podcasts have become an increasingly popular form of media, with over 2 million podcasts registered by Google in 2021 and 57% of Americans having listened to a podcast. Monthly podcast listenership has grown from 32% in 2019 to 37%, while 24% increased their consumption during the COVID-19 pandemic. 68% listen on mobile devices, 49% at home, and 43% listen to more than 5 different shows per week. Spotify overtook Apple Podcasts as top listening app this year and advertising revenue is projected to reach $1.3 billion in 2021. News podcasts are the most popular genre (35%), followed by comedy (32%). 45 % of monthly podcast listeners have college degrees, 94 % follow brands on social media compared to non-listeners’ 49%, 80 % listen all or most episodes leading longer engagement times for advertisers; 1 .5 million shows & 34 million episodes hosted by Apple Podcasts; 29 % increased commuting time due pandemic & 99 percent downloads go towards top 10%. Finally, 27 percent earn annual household income above $100K These statistics demonstrate that podcasts continue gaining popularity among audiences across various demographics worldwide – making it an attractive platform for content creators looking for new ways engage with their audience.
References
0. – https://www.thepodcasthost.com
1. – https://www.westwoodone.com
2. – https://www.fortune.com
3. – https://www.listennotes.com
4. – https://www.podcastinsights.com
5. – https://www.convinceandconvert.com
ZipDo, cited June 2023: Podcasts Statistics
