GITNUX MARKETDATA REPORT 2023
Must-Know Performance Marketing Metrics
Highlights: The Most Important Performance Marketing Metrics
- 1. Click-Through Rate (CTR)
- 2. Conversion Rate (CVR)
- 3. Cost per Click (CPC)
- 4. Cost per Action (CPA)
- 5. Cost per Mille (CPM)
- 6. Return on Investment (ROI)
- 7. Return on Ad Spend (ROAS)
- 8. Impressions
- 9. Bounce Rate
- 10. Average Time on Site
- 11. Pages per Visit
- 12. New vs. Returning Visitors
- 13. Customer Acquisition Cost (CAC)
- 14. Customer Lifetime Value (CLTV)
Table of Contents
Performance Marketing Metrics: Our Guide
Navigating the dynamic digital marketing landscape can be daunting without comprehensive knowledge of critical performance metrics. Our latest research brings you the must-know performance marketing metrics that redefine success in the digital era. Unveil how to analyze your marketing efforts effectively and enhance your strategy with this profound understanding of key performance indicators (KPIs) in this blog post.
The percentage of users who clicked on an ad compared to the total number of users who saw the ad (impressions). CTR measures ad effectiveness and audience engagement.
CVPR is the ratio of users taking desired actions (e.g., purchases or sign-ups) to total ad clicks, assessing marketing campaign effectiveness.
Cost Per Click
The amount an advertiser pays each time a user clicks on their ad. CPC is used to measure the cost-effectiveness of a click- based marketing campaign.
Cost Per Action
CPA is the cost per desired user action, like purchases, sign-ups, or downloads, measuring marketing campaign cost- effectiveness.
Cost Per Mille
CPM is the cost per 1000 ad impressions, gauging campaign cost-effectiveness in reach and awareness.
Return On Investment
The profit generated from a marketing campaign compared to the cost of running the campaign. ROI measures the overall financial success of a marketing campaign.
Return On Ad Spend
ROAS is revenue divided by campaign cost, showing marketing campaign’s financial efficiency.
The total number of times an ad is displayed to users, regardless of clicks or engagement. Impressions measure the reach of a marketing campaign.
Bounce rate: % of users who leave a site without interaction. High rates may signal ad-landing page issues or bad UX.
Average Time On Site
The average time spent by users on a website after clicking on an ad. This metric indicates the level of engagement and interest in the site’s content.
Pages Per Visit
Pages per visit: Avg. pages seen after ad click. Higher indicates user engagement and interest.
Customer Acquisition Cost
The average amount spent on marketing efforts to acquire a new customer. CAC helps measure the efficiency of marketing campaigns in attracting customers and profitability.
Customer Lifetime Value
CLTV: Customer’s net profit throughout the relationship, indicating campaign success.
New Vs. Returning Visitors
New vs. returning users after ad click: Measures campaign’s ability to attract and retain customers.
Frequently Asked Questions
What are Performance Marketing Metrics?
Why are Performance Marketing Metrics important for businesses?
What are some key Performance Marketing Metrics that marketers should track?
How can Performance Marketing Metrics help in optimizing marketing campaigns?
How can a marketer improve their Performance Marketing Metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.