Peer-to-peer fundraising has become an increasingly popular way for organizations to raise money. It involves individuals or teams of people raising funds on behalf of a cause, often through online platforms and social media campaigns. With the rise in popularity comes more data about how effective peer-to-peer fundraising can be. Here are 20 statistics that provide insight into the world of peer-to-peer fundraising:
Peer To Peer Fundraising Statistics Overview
36% of all learning institutions utilize peer-to-peer funding.
This statistic is a testament to the growing popularity of peer-to-peer fundraising among learning institutions. It shows that more and more educational institutions are recognizing the potential of this fundraising model and are taking advantage of its benefits. This statistic is an important indicator of the success of peer-to-peer fundraising and its potential to become a mainstream fundraising option for educational institutions.
Three-quarters of donors have participated in more than one peer-to-peer fundraiser.
This statistic speaks volumes about the power of peer-to-peer fundraising. It shows that donors are not only willing to give once, but they are also willing to come back and give again. This indicates that donors are passionate about the cause and are invested in the success of the fundraiser. It also shows that peer-to-peer fundraising is an effective way to engage donors and build relationships with them.
In 2020, participants in peer-to-peer fundraising events generated 48% of total revenue using mobile devices.
This statistic is a testament to the power of mobile devices in the peer-to-peer fundraising space. It shows that mobile devices are a key factor in the success of these events, and that they are becoming increasingly important in the fundraising landscape. This highlights the need for organizations to ensure their fundraising efforts are optimized for mobile devices in order to maximize their potential.
15-18% of peer-to-peer fundraising comes from recurring donations.
This statistic is a testament to the power of peer-to-peer fundraising, as it shows that a significant portion of donations come from recurring donors. This indicates that donors are not only willing to give once, but are also committed to supporting the cause over a longer period of time. This is an important factor to consider when planning a peer-to-peer fundraising campaign, as it shows that donors are invested in the cause and are likely to continue to support it in the future.
Fundraising events that incorporate peer-to-peer elements see an average 7% year-over-year increase in funds raised.
This statistic is a testament to the effectiveness of peer-to-peer fundraising events. It shows that when individuals are given the opportunity to take ownership of their fundraising efforts, they are more likely to be successful in raising funds. This statistic is a powerful reminder of the potential of peer-to-peer fundraising and the impact it can have on an organization’s fundraising efforts.
45% of people said they were more likely to give money to a charity that their friends and family members support.
This statistic is a testament to the power of peer influence when it comes to fundraising. It shows that people are more likely to donate to a cause if their friends and family members are already supporting it, indicating that word-of-mouth is an effective way to spread awareness and encourage donations. This is an important insight for anyone looking to maximize their fundraising efforts, as it suggests that leveraging existing relationships can be a powerful tool in the fundraising process.
The average donation amount for peer-to-peer donors has been trending up gradually, reaching $88 in 2019.
This statistic is a testament to the growing success of peer-to-peer fundraising. It shows that more and more people are willing to donate to causes they care about, and that the average donation amount is increasing. This is a positive sign for the future of peer-to-peer fundraising, as it indicates that more people are becoming engaged and invested in the causes they support.
In 2019, the average amount raised in small peer-to-peer fundraising campaigns was around $56,000.
This statistic is a testament to the power of peer-to-peer fundraising campaigns. It shows that, on average, small campaigns can raise a significant amount of money, demonstrating the potential of this fundraising method. This statistic is an important reminder of the potential of peer-to-peer fundraising and should be taken into consideration when planning a campaign.
Personalized peer-to-peer fundraising emails have an open rate of 29%, compared to a 23.3% average for all peer-to-peer emails.
This statistic is significant in the context of peer-to-peer fundraising statistics because it demonstrates the effectiveness of personalizing emails when it comes to engaging potential donors. By personalizing emails, organizations can increase their open rate by nearly 6%, which can have a significant impact on the success of their fundraising efforts.
Peer-to-peer fundraising is an effective way for organizations to raise money and engage with donors. The statistics show that peer-to-peer fundraisers are successful in engaging first time donors, raising funds from seven or more donors on average, generating revenue through email campaigns, utilizing responsive design for increased donations per transaction, being used by learning institutions across the country, having participants donate after seeing a friend’s post online, having three quarters of all participants participate in multiple events throughout the year and using mobile devices as their primary source of income. Furthermore they have seen increases in recurring donations (15 – 18%), personalizing pledge pages leading to six times more funds raised than those who don’t personalize them and 32% of total revenue coming from Facebook posts. Additionally Gen Z has been found to be highly engaged with 60% participating while millennials prefer walk/run/cycle events over other forms of giving at 64%. Finally 30% prefer donating via mobile app or text message while 45% said they were likely to give if friends & family supported it too; showing how powerful social influence can be when it comes to charitable giving. With these trends continuing upwards into 2020 we can expect even greater success stories within this sector going forward.
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