GITNUX MARKETDATA REPORT 2023
Must-Know Paid Social KPIs [Latest Report]
Highlights: The Most Important Paid Social KPIs
- 1. Impressions
- 2. Reach
- 3. Clicks
- 4. Click-Through Rate (CTR)
- 5. Conversion Rate
- 6. Cost Per Click (CPC)
- 7. Cost Per Thousand Impressions (CPM)
- 8. Cost Per Conversion (CPA)
- 9. Return on Ad Spend (ROAS)
- 10. Engagement Rate
- 11. Video Views
- 12. Video View Rate
- 13. Video Completion Rate
- 14. Landing Page Views
- 15. Bounce Rate
Table of Contents
Paid Social KPIs: Our Guide
In the ever-evolving world of digital marketing, understanding key performance indicators (KPIs) in the realm of paid social media can make or break your campaign’s success. Our latest report dives deep into the must-know KPIs that every marketer should have on their radar. Stay ahead of the curve by delving into these critical metrics, deciphering what they mean, and applying them to optimize your paid social strategies for maximum ROI.
The total number of times your paid social media ad is displayed to users.
The number of unique users who see your paid social media ad. Reach indicates the potential size of your audience.
The total number of clicks on your paid social media ad. This includes both link clicks and clicks on other elements of the ad, such as comments or shares.
The percentage of impressions that result in a click. CTR is an indicator of ad relevance and performance.
The percentage of clicks that result in a specified action, such as making a purchase, signing up for a newsletter or filling out a form.
Cost Per Click
The average cost of each click on your paid social media ad.
Cost Per Thousand Impressions
The cost of reaching 1,000 impressions. This metric helps to evaluate the cost efficiency of your ad campaign.
Cost Per Conversion
The average cost of each conversion action (e.g., purchase, sign-up) achieved through your paid social media ad.
Return On Ad Spend
The revenue generated by your paid social media ad, divided by the total ad spend. ROAS measures the overall effectiveness and profitability of your ad campaign.
The percentage of users who engage (e.g,, likes, comments, shares) with your ad compared to the number of users who see
The total number of times users watch your video ad. Video views can help assess the performance of video content in your paid social media campaign.
Video View Rate
The percentage of impressions that result in a video view. This metric demonstrates the relevance and appeal of your video content to your audience.
Video Completion Rate
The percentage of video views that reach the end of the video. A higher completion rate suggests that your video content is engaging and relevant to your audience.
Landing Page Views
The total number of times users reach your landing page after clicking on your ad. This KPI helps determine the effectiveness of your ad in driving traffic to your website.
The percentage of users who visit your landing page and leave without engaging further.
Frequently Asked Questions
What are the key performance indicators (KPIs) for tracking the success of paid social media campaigns?
How can click-through rate (CTR) provide insights into the effectiveness of a paid social media ad?
Why is cost per conversion a vital KPI for paid social media campaigns?
How does tracking audience reach and impressions contribute to campaign success?
What is the significance of monitoring conversion rate for paid social ads?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.