Outbound marketing has been around for decades, but it's still a powerful tool for businesses of all sizes. In this blog post, we'll take a look at some of the latest outbound marketing statistics to help you understand the effectiveness of this marketing strategy.
Outbound Marketing: The Most Important Statistics
Cold calling is an inefficient form of marketing, as it costs 60% more per lead than other forms of marketing and only 2% of calls result in a meeting.
A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week.
Outbound Marketing: Statistics Overview
27% of sales people believe B2B calls are an effective first step in prospecting.
This statistic shows that B2B calls are still a viable option for sales teams to reach out to potential customers. This is important to know, as it can help sales teams determine the most effective methods for reaching out to prospects.
Cold calling is an inefficient form of marketing, as it costs 60% more per lead than other forms of marketing and only 2% of calls result in a meeting.
This shows that companies should focus on inbound marketing strategies instead of cold calling in order to generate leads and drive sales.
A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week.
This provides a benchmark for how many calls should be made in order to reach prospects and generate leads.
79% of unidentified calls go unanswered.
This statistic shows that businesses need to ensure that their calls are properly identified in order to increase the likelihood of being answered. If a call is not identified, it is more likely to go unanswered, which can lead to missed opportunities for sales and customer service.
The best time to make sales calls to prospects is between 4:00 to 5:00 PM, with the second-best time being 11:00 AM to 12:00 PM.
This provides insight into when is the best time to reach out to prospects for the highest chance of success.
The Federal Network Agency in Germany received 63,000 written complaints about unauthorized cold calls with advertising and caller number suppression in 2020.
This statistic shows the prevalence of cold calls with advertising and caller number suppression, which is an important metric for understanding the effectiveness of outbound marketing. It also shows the need for companies to be aware of the regulations and laws surrounding cold calling, as well as the potential backlash from customers if they are not adhered to.
92% of sales professionals give up after four "no's", while 80% of prospects say "no" four times before they say "yes".
This statistic is important because it highlights the importance of persistence when it comes to cold calling. It shows that sales professionals should not give up after a few rejections, as the majority of prospects require multiple attempts before they make a purchase.
61% of marketers admit that their business still mostly relies on outbound marketing strategies.
Despite the rise of inbound marketing, outbound marketing is still a major part of many businesses' marketing strategies. This statistic is important to consider when discussing the effectiveness of outbound marketing strategies, as it shows that many businesses are still relying on them.
81% of businesses still use traditional outbound marketing practices like print advertisements.
Despite the rise of digital marketing, traditional methods are still widely used and remain an important part of the marketing mix. This statistic is a valuable insight for anyone looking to understand the current state of outbound marketing and how it fits into the overall marketing landscape.
49% of direct-mail marketing responses were achieved through outbound direct-mail campaigns.
Nearly half of all direct-mail marketing responses were achieved through outbound direct-mail campaigns, indicating that this type of marketing is an effective way to reach potential customers. This statistic is an important reminder that outbound direct-mail campaigns can be a powerful tool for businesses looking to increase their customer base.
The average cost per lead (CPL) for outbound marketing is $150.
This provides insight into the cost of acquiring leads through this method. Knowing the average cost per lead can help marketers determine the return on investment of their outbound marketing efforts, and make informed decisions about how to allocate their resources.
Telemarketing resulted in a 6.16% percent response rate for outbound marketing.
With a 6.16% response rate, it is clear that telemarketing is a viable option for businesses looking to reach potential customers and generate leads. This statistic is an important reminder that outbound marketing can still be a powerful tool in today's digital world.
Outbound marketing drives 45% of new customer acquisition within the technology services and software sector.
This highlights the importance of outbound marketing in driving new customer acquisition, and serves as a reminder of the potential of this marketing strategy. This statistic is a valuable addition to any blog post about outbound marketing statistics, as it provides a concrete example of the success of this marketing approach.
More than 60% of marketers report that traditional outbound tactics are failing to meet objectives.
This statistic serves as a stark reminder that traditional outbound tactics are no longer as effective as they once were. It highlights the need for marketers to explore alternative strategies that can better meet their objectives.
Outbound marketing had a 2.55% lower response rate in comparison to content marketing tactics.
Content marketing is more successful in generating a response from potential customers than outbound marketing. This is an important insight for businesses to consider when deciding which marketing approach to pursue.
Approximately 78% of American households preferred print advertisements over digital when making purchases.
Even in the digital age, print advertisements still have a strong influence on consumer purchasing decisions. This statistic is a reminder that outbound marketing strategies should not be overlooked, and that print advertisements should still be included in any comprehensive outbound marketing plan.
84% of marketers believe that print media is still relevant and effective for their outbound marketing strategies.
Even in the digital age, print media is still seen as a viable and effective tool for marketers. This statistic is a valuable insight into the minds of marketers and provides a useful reference point for readers of the blog post.
Companies that utilize combined outbound and inbound efforts in their marketing strategies achieve a 64% higher conversion rate.
Businesses that take advantage of both approaches can expect to see a significant increase in their conversion rate. This is an important point to make in a blog post about outbound marketing statistics, as it demonstrates the value of utilizing both strategies in tandem.
38% of marketers cite improving their outbound marketing practices as a top priority.
A significant portion of marketers recognize the value of outbound marketing and are actively working to improve their practices. This is an important point to make in a blog post about outbound marketing statistics, as it demonstrates the relevance of outbound marketing in today's marketing landscape.
Conclusion
Outbound marketing is still a viable option for businesses to reach their target audience, and the statistics prove it. With the right strategy, businesses can use outbound marketing to increase brand awareness, generate leads, and drive conversions.
It's important to remember that outbound marketing should be used in conjunction with inbound marketing to create a comprehensive marketing strategy. By understanding the latest outbound marketing statistics, businesses can make informed decisions about their marketing efforts and ensure they are getting the most out of their campaigns.
References
1 - https://www.smallbizgenius.net/by-the-numbers/cold-calling-statistics/
2 - https://www.nomorecoldcalling.com/stop-cold-calling/
3 - https://www.ironpaper.com/webintel/articles/cold-calling-doesnt-work
4 - https://www.cognism.com/blog/cold-calling-success-rates
5 - https://knowledge.revenue.io/hubfs/200110%20Sales%20Prospecting%20Performance%20Report.pdf
6 - https://work.hiya.com/state-of-the-call-report-2022
7 - https://callhippo.com/blog/marketing/best-day-time-make-business-call
8 - https://www.gong.io/
9 - https://www.statista.com/statistics/975104/complaints-unauthorized-cold-calls-germany/
10 - https://www.linkedin.com/pulse/cold-calling-statistics-you-need-know-improve-2020-coreen-menezes/
11 - https://www.marketingsherpa.com
12 - https://www.hubspot.com
13 - https://marketinginsidergroup.com
14 - https://thedma.org
15 - https://www.marketingcharts.com
16 - https://www.taylorcommunications.com
17 - https://www.slideshare.net
18 - https://www.techvalidate.com
19 - https://smallbiztrends.com
20 - https://www.ironpaper.com
21 - https://tallypress.com
22 - https://www.iqnection.com
ZipDo, cited June 2023: Outbound Marketing Statistics
