The online clothing and apparel market is booming, with global sales reaching $759.53 billion in 2021. In the U.S., 42.7% of total online retail sales revenue came from clothing purchases in 2021, while 77.6% of internet users purchased some form of clothing online that same year. Mobile devices accounted for 27.2% of global online apparel sales in 2018, and 71% prefer to browse via mobile over desktops when shopping for clothes online today - a trend which has been further accelerated by the COVID-19 pandemic as more people shop remotely than ever before.
However, there are still challenges associated with buying clothes on the web; 68.3%, on average, abandon their cart due to fit or size concerns alone - making it clear why 63% say this is their biggest worry when purchasing garments digitally. Delivery costs also play an important role here too: 74%, according to one study conducted last year, will leave if they feel delivery fees are too high compared to what's being offered elsewhere (77%, meanwhile claim free returns would make them more likely to purchase). Social media plays its part too: 52 percent admit it influences their decisions when looking at fashion items through digital channels.
In this blog post we'll be exploring these statistics about Online Clothing Shopping Statistics even further – delving into how Amazon remains top dog among retailers offering such products (with Walmart and eBay following close behind), plus examining just how much spending per transaction was seen during 2020 ($212) alongside other key figures like menswear growth projections (+4%) between now and 2024.
Online Clothing Shopping Statistics Overview
Online clothing purchases made up 42.7% of total online retail sales revenue in the U.S. in 2021.
This statistic is a testament to the power of online clothing shopping in the U.S. in 2021. It shows that the online clothing market is thriving and that shoppers are increasingly turning to the internet to purchase their clothing. This statistic is important for anyone interested in the online clothing market, as it provides insight into the current state of the industry and the potential for growth. It also serves as a reminder of the importance of staying up-to-date with the latest trends and technologies in the online clothing market.
The average shopping cart abandonment rate for fashion e-commerce is 68.3%.
This statistic is a telling indication of the challenges faced by fashion e-commerce businesses. It highlights the fact that, despite the convenience of online shopping, many customers are still not completing their purchases. This could be due to a variety of factors, such as a lack of trust in the website, difficulty in navigating the website, or simply not finding what they are looking for. Understanding this statistic is essential for fashion e-commerce businesses to identify and address the issues that are causing customers to abandon their shopping carts.
In 2020, 77.6% of internet users in the U.S. purchased some form of clothing online.
This statistic is a powerful indicator of the growing trend of online clothing shopping in the U.S. It shows that the majority of internet users are now turning to the internet to purchase clothing, which is a clear sign that online shopping is becoming increasingly popular. This statistic is important to consider when discussing online clothing shopping statistics, as it provides insight into the current state of the industry.
63% of online shoppers are most concerned about fit and size when purchasing clothes online.
This statistic is a crucial insight into the minds of online shoppers when it comes to purchasing clothes. It highlights the importance of providing accurate sizing information and detailed product descriptions to ensure customers are satisfied with their purchase. This information can be used to inform marketing strategies and product design, helping to create a better online shopping experience for customers.
77% of online shoppers say they are likely to purchase from a retailer that offers free returns on clothing and apparel.
This statistic is a powerful indicator of the importance of free returns when it comes to online clothing shopping. It shows that the majority of shoppers are more likely to purchase from a retailer that offers free returns, suggesting that this is a key factor in their decision-making process. This is an important statistic for online clothing retailers to consider when developing their strategies, as it highlights the need to provide customers with a hassle-free returns policy.
In 2020, average spending on clothing per online transaction was $212.
This statistic is a telling indication of the growing popularity of online clothing shopping. It shows that shoppers are increasingly comfortable with making larger purchases online, and that they are willing to invest in quality clothing items. This statistic is a valuable insight into the current state of the online clothing shopping industry, and can be used to inform decisions about marketing strategies and product offerings.
There was a 42% increase in first-time customers purchasing clothes online between March-April 2020.
This statistic is a testament to the power of online shopping, particularly in the realm of clothing. It shows that even during a time of global crisis, when many people are unable to shop in physical stores, they are still finding ways to purchase clothing online. This is a clear indication that online shopping is here to stay, and that it is becoming increasingly popular.
More than 60% of customers research clothing items online before purchasing in-store.
This statistic is a testament to the power of online shopping in the clothing industry. It shows that customers are increasingly turning to the internet to research clothing items before making a purchase in-store. This indicates that online shopping is becoming an increasingly important part of the clothing industry, and that businesses need to be aware of this trend and adjust their strategies accordingly.
83% of millennials prefer to purchase fashion items online.
This statistic is a powerful indicator of the changing landscape of fashion shopping. It shows that millennials are increasingly turning to online shopping for their fashion needs, suggesting that online retailers should focus their efforts on this demographic. This statistic is also important for understanding the overall trend of online shopping, as it shows that the convenience and accessibility of online shopping is becoming increasingly attractive to consumers.
Online sales of clothing and footwear reached £16.2 billion in the UK in 2021.
This statistic is a testament to the immense popularity of online clothing and footwear shopping in the UK. It shows that the trend of buying clothes and shoes online is growing rapidly, and that more and more people are turning to the internet for their fashion needs. This is an important statistic to consider when discussing online clothing shopping statistics, as it provides a clear indication of the current state of the industry.
In 2019, the most popular online apparel brand in the U.S. was Nike, followed by Victoria's Secret.
This statistic is significant in the context of online clothing shopping statistics because it reveals the current trends in the industry. It shows that Nike is the most popular online apparel brand in the U.S., indicating that consumers are increasingly turning to the brand for their clothing needs. Additionally, it demonstrates that Victoria's Secret is the second most popular online apparel brand, indicating that the company is still a major player in the industry. This information can be used to inform marketing strategies and to better understand the preferences of online shoppers.
Online sales of menswear are projected to grow by 4.4% between 2020 and 2024.
This statistic is a key indicator of the potential for growth in the online menswear market. It suggests that the industry is likely to experience a steady increase in sales over the next few years, making it an attractive option for those looking to invest in the sector. This could be of particular interest to readers of the blog post who are considering starting an online clothing store, as it provides an indication of the potential for success.
71% of online clothing shoppers prefer browsing via mobile devices over desktops.
This statistic is significant in the context of online clothing shopping statistics because it highlights the growing trend of shoppers preferring to browse for clothing via mobile devices. This shift in consumer behavior has implications for businesses in the online clothing industry, as they must ensure their websites are optimized for mobile devices in order to provide the best possible shopping experience for their customers.
Online clothing sales in the U.S. are projected to reach $100.15 billion by 2023.
This statistic is a testament to the growing popularity of online clothing shopping, indicating that it is becoming an increasingly important part of the retail landscape. It is a valuable piece of information for anyone interested in the online clothing shopping industry, as it provides an indication of the potential size of the market and the opportunities that exist for businesses to capitalize on this trend. As such, it is an important statistic to consider when discussing online clothing shopping statistics.
74% of online shoppers abandon their cart due to delivery costs on clothing purchases.
This statistic is a telling indication of the importance of delivery costs when it comes to online clothing shopping. It shows that a significant portion of shoppers are unwilling to pay for delivery, and that this is a major factor in their decision to abandon their cart. This is an important factor to consider when discussing online clothing shopping statistics, as it can have a major impact on the success of an online store.
The statistics presented in this blog post demonstrate the growing importance of online clothing shopping. In 2018, 27.2% of global online apparel sales came from mobile devices and by 2021, the global online clothing and apparel market was valued at $759.53 billion. Online purchases made up 42.7% of total retail sales revenue in the U.S., with an average cart abandonment rate for fashion e-commerce being 68%. 77% of internet users purchased some form of clothing or footwear online last year, while 63% were most concerned about fit and size when making a purchase decision - factors that are more important than ever due to COVID-19 restrictions on physical stores visits.
Social media has also had a significant influence on shoppers' decisions (52%), as well as free returns policies (77%). The top three retailers for purchasing clothes are Amazon, Walmart and eBay; however there is still room for growth with menswear projected to grow 4%, reaching $100 billion by 2023 in the US alone - driven largely by delivery costs concerns among customers (74%) . All these figures point towards an increasing trend towards buying clothes via digital channels which will continue into 2022 and beyond
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