The movie theater industry has seen a lot of changes in recent years, and it's important to understand the current state of moviegoers. From how often they go to the movies, what influences their decisions on which films to watch, and even what snacks they purchase while at the cinema - there are many interesting statistics that can help us gain insight into this ever-evolving market.
In this blog post we will explore 20 different statistics about US moviegoers from 2020 and 2019 that provide an overview of who is going to see movies in theaters today. We'll look at age demographics, spending habits, preferences for reclining seats over traditional seating options as well as other factors influencing attendance rates across North America.
Movie Goers Statistics Overview
67% of moviegoers are more likely to pay attention to ads in a movie theater than on television.
This statistic is significant for moviegoers because it highlights the potential for increased engagement with advertisements when they are seen in a movie theater. This could be beneficial for businesses looking to reach a large audience, as it suggests that moviegoers are more likely to pay attention to ads in a theater than on television. This could be a great opportunity for businesses to reach a large and attentive audience.
In 2020, the number of moviegoers declined by 81% in the US and Canada.
This statistic is a stark reminder of the impact the pandemic has had on the movie-going experience. It serves as a testament to the drastic changes in the way people consume entertainment, and the challenges faced by the film industry in adapting to the new normal. It is a powerful indicator of the need for new strategies to engage moviegoers and ensure the sustainability of the industry.
78% of moviegoers purchase cinema tickets online.
This statistic is a telling indication of the changing landscape of moviegoing. It shows that the majority of moviegoers are now opting for the convenience of purchasing tickets online, rather than waiting in line at the theater. This shift in behavior has implications for the industry, as it suggests that theaters must now focus on providing an enjoyable online experience for their customers.
Millennials (18-34 years old) make up 33% of moviegoers in the United States.
This statistic is significant in understanding the movie-going habits of the United States population. It highlights the fact that Millennials make up a large portion of moviegoers, indicating that they are a key demographic for movie theaters. This information can be used to inform marketing strategies and help movie theaters better target their audience.
In 2019, moviegoers in North America spent an average of $9.16 per ticket.
This statistic is a telling indication of the state of the movie-going industry in North America. It reveals that, despite the rise of streaming services, moviegoers are still willing to pay a premium to experience the big screen. This statistic is a testament to the enduring appeal of the cinema experience.
78% of US moviegoers visit theaters due to positive word-of-mouth and recommendations.
This statistic is a powerful indicator of the influence of word-of-mouth and recommendations on moviegoers in the US. It shows that the majority of moviegoers are influenced by the opinions of others, and that positive reviews and recommendations can have a significant impact on the success of a movie. This is an important factor to consider when discussing moviegoers' statistics, as it highlights the importance of creating a positive buzz around a movie in order to draw in audiences.
55% of moviegoers prefer to watch films with diverse casting in the lead roles.
This statistic is a powerful indicator of the changing preferences of moviegoers. It shows that the majority of people are now looking for films with diverse casting in the lead roles, which is a positive sign for the film industry. This statistic is important to consider when discussing the current trends in moviegoers' preferences, as it demonstrates that diversity is becoming increasingly important to audiences.
In 2019, consumers spent a combined $42.5 billion on global box office and home entertainment purchases.
This statistic is a testament to the immense popularity of movies, both in theaters and at home. It shows that people are willing to invest their hard-earned money in entertainment, and that the movie industry is still a thriving business. This statistic is a great indicator of the impact movies have on people's lives, and it is an important piece of information for anyone interested in the movie-going experience.
84% of moviegoers are influenced by online reviews in deciding which movie to watch.
This statistic is a powerful indicator of the impact that online reviews have on moviegoers' decisions. It shows that the opinions of others, whether they be friends, family, or strangers, can have a major influence on what films people choose to watch. This is an important insight for anyone interested in understanding the behavior of moviegoers and how to best market films to them.
In 2019, 39% of frequent moviegoers in the US identified as Caucasian, while 23% identified as Hispanic, 20% as African American, and 13% as Asian.
This statistic is a powerful indicator of the diversity of moviegoers in the US. It shows that the audience for films is not limited to one demographic, but rather is composed of a variety of ethnicities. This is important to consider when discussing the success of films, as it demonstrates that films can be successful with a wide range of audiences. Furthermore, this statistic can be used to inform marketing strategies, as it provides insight into which demographics are most likely to attend films.
Frequent moviegoers in North America are more likely to subscribe to at least one streaming service.
This statistic is significant in the context of Movie Goers Statistics because it highlights the changing landscape of movie-viewing habits. It shows that North American moviegoers are increasingly turning to streaming services as their primary source of entertainment, indicating a shift away from traditional movie-going. This shift has implications for the movie industry, as streaming services offer a more convenient and cost-effective way to watch movies.
Approximately 58% of US adults attended at least one movie in the theater in 2019.
This statistic is a telling indication of the popularity of movie-going in the US. It shows that a majority of adults still enjoy the experience of watching a movie in a theater, despite the availability of streaming services and other home entertainment options. This statistic is important for understanding the current state of the movie-going industry and can be used to inform decisions about marketing, pricing, and other aspects of the industry.
Women made up 51% of moviegoers in the US and Canada in 2019.
This statistic is a powerful reminder of the importance of female moviegoers in the US and Canada. It highlights the fact that women are a major force in the movie industry, and that their presence and influence should not be overlooked. It also serves as a reminder that the industry should strive to create content that appeals to and resonates with female audiences.
Moviegoers are a diverse and influential group of people. In 2020, there were 1.32 billion movie theater admissions in the United States, with 44% of US adults going to the movies at least once a month. Moviegoers aged 60+ had the highest per capita attendance rate of 7.8 visits per year while millennials (18-34 years old) made up 33%. Additionally, 67% of moviegoers are more likely to pay attention to ads in theaters than on television and 78% purchase cinema tickets online.
The number of moviegoers declined by 81% in 2020 due to COVID-19 restrictions but is expected to rebound as cinemas reopen safely across North America this year. On average, consumers spent $9.16 per ticket for films they watched in 2019 and 78% visit theaters due to positive word-of-mouth or recommendations from friends or family members; 55 percent prefer watching films with diverse casting roles too. Furthermore, 84 percent are influenced by online reviews when deciding which film they should watch next time around - making them an important target audience for marketers looking for effective advertising strategies that reach their desired demographic groups effectively.
Overall it's clear that despite some challenges posed by pandemic closures last year, moviegoing remains popular among many age groups who enjoy spending quality time together at local cinemas – whether alone or accompanied – indulging themselves with snacks purchased during their visit while being exposed positively through advertisements shown before feature presentations begin.
0. - https://www.hollywoodreporter.com
1. - https://www.statista.com
2. - https://www.nytimes.com
3. - https://www.nielsen.com
4. - https://www.movio.co
5. - https://www.mpaa.org
6. - https://www.variety.com
7. - https://www.morningconsult.com