GITNUX MARKETDATA REPORT 2023

Must-Know Mobile Gaming Metrics

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Mobile Gaming Metrics

1. Daily Active Users (DAU)
2. Monthly Active Users (MAU)
3. Retention Rate
4. Churn Rate
5. Session Length
6. Average Revenue Per User (ARPU)
7. Conversion Rate
8. Customer Acquisition Cost (CAC)
9. Lifetime Value (LTV)
10. Stickiness Ratio
11. Virality Coefficient
12. Bounce Rate

Mobile Gaming Metrics: Our Guide

Mobile gaming is experiencing exponential growth and understanding its metrics has become crucial for successful game development and marketing. This blog post explores the most significant mobile gaming metrics that every developer, marketer, and stakeholder should be familiar with. Unlock the power of data and derive actionable insights into user behavior with this comprehensive guide to mobile gaming analytics.

Daily Active Users

The number of unique users who engage with the mobile game each day. This metric helps game developers understand the game’s current player base and daily engagement levels.

Monthly Active Users

The number of unique users who engage with the mobile game each month. This metric provides a broader overview of the game’s player base and can be used to assess its long-term.

Retention Rate

The percentage of players who return to the game after a specific time period (e.g., 1 day, 7 days, or 30 days). Retention rates help developers understand whether their game is able.

Churn Rate

The percentage of players who stop playing the game after a specific time period. This metric helps identify issues with player engagement and satisfaction.

Session Length

The duration of an individual player’s gaming session. Longer session lengths often indicate higher engagement and better user experience.

Average Revenue Per User

The average amount of revenue generated per active player, typically measured on a monthly basis. This metric helps developers understand the effectiveness of their monetization.

Conversion Rate

The percentage of users who make in-app purchases or engage with in-app advertising. High conversion rates typically indicate successful monetization of the mobile game.

Customer Acquisition Cost

The average amount of money spent to acquire a new user through marketing and advertising efforts. Lower CACs are desirable as they imply a more cost-effective user acquisition.

Lifetime Value

The total amount of revenue generated by an individual player over the entire duration of their engagement with the game.

Stickiness Ratio

The ratio of daily active users to monthly active users (DAU / MAU). This metric shows the level of player engagement and frequency of interaction with the game.

Virality Coefficient

This metric measures the rate at which the game spreads between users, typically through social sharing or referrals.

Bounce Rate

The percentage of users who launch the game but don’t engage with it for a significant amount of time or leave after a very short session.

Frequently Asked Questions

What are mobile gaming metrics and why are they important?

Mobile gaming metrics are data points that provide insights into user behavior, engagement, and revenue generation within a mobile game. They are crucial for developers and marketers to optimize their games, make data-driven decisions and improve user experience, ultimately leading to increased profitability and growth.

Which mobile gaming metric is commonly used to measure user engagement?

Daily Active Users (DAU) is a widely used mobile gaming metric to measure user engagement. It represents the number of unique users who engage with the game on a daily basis, providing insights into the game’s ability to retain and engage its audience over time.

How can mobile game developers measure user acquisition and success of marketing campaigns?

Cost per Install (CPI) is a key mobile gaming metric used for this purpose. It determines how much it costs to acquire a new user through advertising or other marketing campaigns, providing insights into the effectiveness of user acquisition strategies and allowing developers to optimize their campaigns for better Return on Investment (ROI).

What is the significance of Average Revenue per User (ARPU) in mobile gaming metrics?

ARPU is an essential metric that calculates the average revenue generated per user within a specific timeframe, typically monthly or yearly. It enables game developers and marketers to evaluate the overall monetization performance and effectiveness of in-game purchases or advertising, and can be used to make informed decisions about pricing and other monetization strategies.

How can mobile game developers use retention rate as a valuable mobile gaming metric?

Retention rate is the percentage of users who return to the game after a specified period, such as one day, seven days, or 30 days (D1, D7, D30). A high retention rate indicates a more engaging and addictive gaming experience for users. Developers can use this metric to identify areas for improvement and make necessary adjustments to game design or features to enhance player retention and long-term success.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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