GITNUX MARKETDATA REPORT 2023
Must-Know Mobile Gaming Metrics
Highlights: The Most Important Mobile Gaming Metrics
- 1. Daily Active Users (DAU)
- 2. Monthly Active Users (MAU)
- 3. Retention Rate
- 4. Churn Rate
- 5. Session Length
- 6. Average Revenue Per User (ARPU)
- 7. Conversion Rate
- 8. Customer Acquisition Cost (CAC)
- 9. Lifetime Value (LTV)
- 10. Stickiness Ratio
- 11. Virality Coefficient
- 12. Bounce Rate
Table of Contents
Mobile Gaming Metrics: Our Guide
Mobile gaming is experiencing exponential growth and understanding its metrics has become crucial for successful game development and marketing. This blog post explores the most significant mobile gaming metrics that every developer, marketer, and stakeholder should be familiar with. Unlock the power of data and derive actionable insights into user behavior with this comprehensive guide to mobile gaming analytics.
Daily Active Users
The number of unique users who engage with the mobile game each day. This metric helps game developers understand the game’s current player base and daily engagement levels.
Monthly Active Users
The number of unique users who engage with the mobile game each month. This metric provides a broader overview of the game’s player base and can be used to assess its long-term.
The percentage of players who return to the game after a specific time period (e.g., 1 day, 7 days, or 30 days). Retention rates help developers understand whether their game is able.
The percentage of players who stop playing the game after a specific time period. This metric helps identify issues with player engagement and satisfaction.
The duration of an individual player’s gaming session. Longer session lengths often indicate higher engagement and better user experience.
Average Revenue Per User
The average amount of revenue generated per active player, typically measured on a monthly basis. This metric helps developers understand the effectiveness of their monetization.
The percentage of users who make in-app purchases or engage with in-app advertising. High conversion rates typically indicate successful monetization of the mobile game.
Customer Acquisition Cost
The average amount of money spent to acquire a new user through marketing and advertising efforts. Lower CACs are desirable as they imply a more cost-effective user acquisition.
The total amount of revenue generated by an individual player over the entire duration of their engagement with the game.
The ratio of daily active users to monthly active users (DAU / MAU). This metric shows the level of player engagement and frequency of interaction with the game.
This metric measures the rate at which the game spreads between users, typically through social sharing or referrals.
The percentage of users who launch the game but don’t engage with it for a significant amount of time or leave after a very short session.
Frequently Asked Questions
What are mobile gaming metrics and why are they important?
Which mobile gaming metric is commonly used to measure user engagement?
How can mobile game developers measure user acquisition and success of marketing campaigns?
What is the significance of Average Revenue per User (ARPU) in mobile gaming metrics?
How can mobile game developers use retention rate as a valuable mobile gaming metric?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.