GITNUX MARKETDATA REPORT 2023
Must-Know Mobile App Usage Metrics
Highlights: The Most Important Mobile App Usage Metrics
- 1. Daily Active Users (DAU)
- 2. Monthly Active Users (MAU)
- 3. Session Duration
- 4. Time in App
- 5. Retention Rate
- 6. Churn Rate
- 7. Stickiness
- 8. Screen Flow
- 9. User Acquisition
- 10. App Installations
- 11. App Open Rate
- 12. Conversion Rate
- 13. Lifetime Value (LTV)
- 14. Load Times
- 15. Abandonment Rate
- 16. Ratings and Reviews
Table of Contents
Mobile App Usage Metrics: Our Guide
As the mobile app market continues to explode, understanding key performance indicators has never been more critical. This blog post will delve into the must-know mobile app usage metrics that app developers and marketers should monitor to drive success. From user engagement and retention to in-app purchases, we’ll unpack the numbers that truly matter.
Daily Active Users
DAU is the number of unique users who interact with an app on a daily basis. This metric helps measure user engagement and loyalty.
The percentage of users who leave the app before completing a specific action, such as registration or checkout. This can indicate pain points in the user experience or highlight areas.
The average time it takes for an app to load fully, impacting user experience, especially on first launch. Faster load times can lead to better user engagement and retention.
The total financial value a user brings to an app throughout their entire usage. LTV helps evaluate user acquisition costs, return on investment, and long-term app profitability.
The percentage of users who take a desired action, such as making a purchase, subscribing, or registering. This metric can help evaluate the effectiveness of in-app engagement.
App Open Rate
The percentage of push notifications that lead to users opening the app. It can help determine the effectiveness of push notifications and in-app messaging strategies.
The total number of times an app has been installed on devices. This can help gauge the app’s popularity and potential user base.
The number of new users who download and install the app during a set time period. This is an essential metric for analyzing growth and reach.
A visual representation of a user’s navigation path through an app’s screens, providing insights into user experience and potential bottlenecks or navigational issues.
It is the ratio of DAU to MAU, which measures the level of user engagement as it relates to app usage frequency. A higher stickiness percentage indicates better user engagement.
The percentage of users who abandon the app over a certain period, providing insights into potential issues with the app’s user experience or value proposition.
The percentage of users who continue to use the app over a specific period of time, indicating how successful the app is at keeping users engaged and preventing churn.
Time In App
The total amount of time spent in the app by all users collectively, showing how engaged they are with the app’s content.
This metric calculates the average length of user sessions, providing insight into how long users spend within an app in a single visit.
Monthly Active Users
Similar to DAU, this is the number of unique users who use the app within a month. It provides a broader picture of user engagement over an extended period of time.
Frequently Asked Questions
What are mobile app usage metrics and why are they important?
What are some key mobile app usage metrics to track?
How can tracking mobile app usage metrics assist in enhancing user experience?
What tools can be used for collecting and analyzing mobile app usage metrics?
How can app developers balance respecting user privacy with collecting mobile app usage metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.