GITNUX MARKETDATA REPORT 2023
Must-Know Mobile App Success Metrics
Highlights: The Most Important Mobile App Success Metrics
- 1. App Downloads
- 2. Active Users
- 3. Retention Rate
- 4. Session Length
- 5. Session Interval
- 6. Average Revenue per User (ARPU)
- 7. Lifetime Value (LTV)
- 8. Churn Rate
- 9. In-App Purchases
- 10. User Ratings and Reviews
- 11. Conversion Rate
- 12. User Acquisition Cost (UAC)
- 13. App Launch Times
- 14. Screen Flow
- 15. Social Shares
Table of Contents
Mobile App Success Metrics: Our Guide
Delving into the dynamic world of mobile applications requires key insights to gauge success. This blog post takes you through the essential mobile app success metrics that every developer or marketer should be conversant with. Learn how to measure user engagement, retention, acquisition and more, to optimize your app’s performance and achieve your business goals.
The number of times your app has been downloaded from the app store. High download numbers indicate initial interest in your app.
The number of users who interact with your app on a regular basis, usually measured as daily active users (DAU) and monthly active users (MAU).
The percentage of users who return to the app after their first use, usually after 1, 7, or 30 days. High retention rates suggest successful user engagement and satisfaction.
The amount of time a user spends in your app during a single session. High session lengths indicate engaged users and meaningful app experiences.
The time between user sessions. Shorter intervals suggest users frequently engage with your app, while longer intervals may indicate the need for improvements to increase user.
Average Revenue Per User
The total revenue generated divided by the total number of users. This helps measure the app’s financial success and the value derived from each user.
The projected revenue a user will generate over their entire engagement with the app. High LTV indicates strong long-term financial stability.
The percentage of users who stop using the app within a specific time period. Low churn rates suggest strong user engagement and satisfaction with the app experience.
The number of users who make purchases within your app. High in-app purchase rates indicate successful monetization strategies and user interest in premium content or features.
User Ratings And Reviews
The average rating and user feedback for your app in app stores. High ratings and positive reviews are critical for encouraging new users to download and try your app.
The percentage of users who move from one step of your app’s funnel to the next (e.g,, from free trial to paid subscription). High conversion rates indicate effective marketing and user flow.
User Acquisition Cost
The amount of money spent on acquiring a new user, including marketing and advertising expenses. A low UAC indicates cost- effective user acquisition strategies.
App Launch Times
The number of times your app is launched per user or per day. Frequent app launches demonstrate continued user engagement and interest.
Analyzing the user’s journey within the app, how they navigate through different screens, and where they may drop off. This helps identify areas of the app that need optimization.
The number of times users share app content or referral links on social media platforms. High social sharing indicates strong user satisfaction and organic user acquisition.
Frequently Asked Questions
What are mobile app success metrics, and why are they important?
What are some key mobile app success metrics every developer should monitor?
How can developers use mobile app success metrics to improve user experience?
What tools are available for tracking mobile app success metrics?
How can developers set goals and targets based on mobile app success metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.