Mobile app retention rate statistics provide valuable insights into how users interact with apps. This blog post will explore 20 different mobile app retention rate statistics from various sources, including the average mobile app retention rates after 90 days and 30 days, as well as industry-specific data such as gaming and e-commerce apps. We'll also look at regional differences in terms of North America, Europe, Asia Pacific (APAC), and more. Finally, we'll discuss what these numbers mean for developers looking to improve their user engagement strategies.
Mobile App Retention Rate Statistics Overview
E-commerce apps have a 45% average retention rate after 30 days.
This statistic is a powerful indicator of the effectiveness of e-commerce apps in retaining users. It demonstrates that, on average, nearly half of users who download an e-commerce app continue to use it after 30 days. This is a significant achievement, and it speaks to the quality of the app and the user experience it provides. As such, it is an important statistic to consider when discussing mobile app retention rate statistics.
The average mobile app retention rate reaches 32% after 60 days.
This statistic is a key indicator of the success of mobile apps, as it demonstrates the ability of an app to retain users over time. It is an important metric to consider when evaluating the effectiveness of an app's user engagement strategies, as it can provide insight into how well users are responding to the app's features and content. As such, this statistic is essential to understanding the overall performance of mobile apps and is a valuable resource for any blog post about Mobile App Retention Rate Statistics.
The global mobile app retention rate was 37% for the years 2019 to 2020.
This statistic is a crucial indicator of the success of mobile apps, as it reveals the percentage of users who continue to use an app after the initial download. It is a valuable insight into the effectiveness of an app's user experience, and can be used to inform decisions about how to improve the app and increase user engagement. As such, this statistic is an essential piece of information for any blog post about mobile app retention rate statistics.
Asia Pacific's (APAC) app retention rate is significantly higher than the global average, at 46%.
The fact that Asia Pacific's app retention rate is significantly higher than the global average is a testament to the region's success in creating engaging and user-friendly mobile applications. This statistic is a valuable insight into the mobile app industry, as it highlights the importance of creating an enjoyable user experience in order to keep users engaged and coming back for more. It is a key indicator of the success of mobile app developers in the APAC region, and provides valuable information for those looking to create successful mobile applications.
North America has an app retention rate of 34%.
The fact that North America has an app retention rate of 34% is a telling statistic when it comes to mobile app retention rate statistics. It speaks to the success of apps in the region, and how well users are engaging with them. This statistic is a valuable insight into the mobile app market in North America, and can be used to inform decisions about app development and marketing strategies.
Europe has an app retention rate of 28%.
The fact that Europe has an app retention rate of 28% is a telling statistic when it comes to mobile app retention rate. It speaks to the effectiveness of the apps being used in the region, and how well users are engaging with them. This statistic is a valuable insight into the mobile app landscape in Europe, and can be used to inform decisions about app development and marketing strategies.
Travel apps have a daily retention rate of less than 10% after 30 days.
This statistic serves as a stark reminder of the importance of mobile app retention rate. With such a low rate of daily retention after 30 days, it is clear that developers must take steps to ensure their apps remain engaging and relevant to users in order to keep them coming back.
Social networking apps have a 30-day app retention rate of 25%.
This statistic is a telling indication of the effectiveness of social networking apps in retaining users. It demonstrates that, despite the ever-growing competition in the mobile app market, social networking apps are still able to maintain a significant portion of their user base over a period of 30 days. This statistic is an important benchmark for app developers and marketers to measure the success of their efforts in keeping users engaged.
The average retention rate for utilities and tools apps is around 50%.
This statistic is a key indicator of the success of utilities and tools apps, as it shows the average rate at which users are continuing to use the app. It is an important metric to consider when evaluating the effectiveness of an app's design, features, and user experience. Knowing the average retention rate for utilities and tools apps can help developers and marketers understand how to better engage users and keep them coming back.
Messaging apps have a retention rate of 48% within the first week after installation.
This statistic is a telling indication of the effectiveness of messaging apps in engaging users and keeping them coming back. It highlights the importance of creating an app that is both user-friendly and engaging, as this is key to ensuring users remain active and engaged with the app. This statistic is a valuable insight for anyone looking to understand the current trends in mobile app retention rates.
Only around 5% of mobile gaming apps retain users for 90 days or more.
This statistic is a stark reminder of the importance of mobile app retention rate. It highlights the fact that the vast majority of mobile gaming apps are unable to keep users engaged for a sustained period of time, which can have a significant impact on the success of the app. This statistic is a key indicator of how well an app is performing in terms of user engagement and retention, and should be taken into consideration when developing and marketing a mobile gaming app.
Conclusion
The statistics presented in this blog post demonstrate the wide range of mobile app retention rates across different industries and platforms. While some apps, such as e-commerce and health & fitness apps, have relatively high retention rates after 30 days (45% and 60%, respectively), other types of applications tend to struggle with user engagement over time. For example, news & magazine apps only retain 14% of users after 7 days while gaming apps lose 77% of their daily active users within 3 days. Additionally, it is important to note that APAC has a significantly higher overall mobile app retention rate than the global average at 46%. These figures highlight how crucial it is for developers to focus on improving user engagement if they want their application to be successful in the long run.
References
0. - https://www.appsflyer.com
1. - https://www.statista.com
2. - https://www.chartboost.com
3. - https://www.clevertap.com
4. - https://www.adjust.com
5. - https://www.ampproject.org
6. - https://www.mparticle.com
ZipDo, cited June 2023: Mobile App Retention Rate Statistics
