As the mobile app industry continues to grow, it's important to understand how developers can monetize their apps.
This blog post will explore the latest mobile app monetizing statistics, including the most popular monetization strategies, the average revenue per user, and the most profitable app categories. By the end of this post, you'll have a better understanding of the mobile app monetization landscape and how to best monetize your own app.
Mobile App Monetizing: The Most Important Statistics
8% of US apps are monetized by being paid apps, while only 3% of global apps are monetized this way.
5% of app users spend money on in-app purchases, which accounts for 48.2% of mobile app earnings.
Mobile App Monetizing: Statistics Overview
The global mobile app market is projected to reach $407.31 billion by 2026.
The mobile app market is growing and monetizing strategies have the potential to be highly lucrative. This statistic can be used to help inform strategies for pricing, marketing, and advertising of mobile apps.
Games accounted for 67% of total app revenue in 2021.
As mobile gaming continues to grow in popularity, it is becoming increasingly important for app developers to focus on creating high-quality games that will help generate revenue. By understanding how much of the total app revenue comes from gaming, developers can better understand the potential of their apps and the strategies they should use to maximize their success.
50% of mobile apps use in-app purchases to generate revenue.
This statistic highlights the importance of in-app purchases as a major source of revenue for mobile apps. It shows that developers should consider in-app purchases as a viable monetization option when planning their app strategies. Additionally, it serves as a reminder to app publishers that they need to be creative in their monetization strategies and consider other avenues of revenue generation beyond in-app purchases.
Check out our latest Mobile Advertising Statistics
There are 68,538 apps priced under $10 in the Google Play Store.
Lots of apps in the Google Play Store are priced at a low cost, making them accessible to a wider range of consumers. This can be beneficial for app developers as it allows them to reach a larger audience and potentially increase their profits.
46,000 apps in the Apple App Store are priced at less than $1, and 3,600 apps are priced between $9-$10.
This statistic shows the range of pricing for apps in the Apple App Store. This range of pricing can be used to inform decisions about the pricing of apps and how to maximize revenue.
The majority of the leading apps appearing first to users on the Google Play Store results page were free or freemium apps, while paid downloads were less frequent.
The majority of apps on the Google Play Store are free or freemium, which means that developers must find other ways to monetize their apps in order to be successful.
The majority of the highest-ranking apps on the Apple App Store are free or freemium, with paid downloads being a less frequent monetization option.
The most successful apps on the Apple App Store are those that are free or freemium, which suggests that this is the most effective monetization strategy for mobile apps.
8% of US apps are monetized by being paid apps, while only 3% of global apps are monetized this way. 26% of US apps generate revenue through ads, lower than the global average of 37%.
The US has a lower percentage of apps monetized by being paid apps compared to the global average, and a lower percentage of apps generating revenue through ads compared to the global average. This could indicate that US app developers are not taking full advantage of monetizing their apps, and could be missing out on potential revenue.
In-app purchases are estimated to generate $935 billion in revenue by 2023.
This information highlights the potential of in-app purchases as a monetization model for mobile apps. It also shows that the mobile app market is growing rapidly, and that in-app purchases are a key driver of this growth. This is important for app developers to consider when deciding how to monetize their apps.
The App Store is responsible for 75% of all non-gaming revenue, despite having less than 15% of the global market share.
It shows the power of the App Store in terms of monetizing mobile apps. Despite having a relatively small market share, the App Store is able to generate a large portion of the non-gaming revenue in the mobile app market. This demonstrates the potential for mobile app developers to monetize their apps through the App Store, even with a relatively small market share.
The top 200 apps make an average of $82 000 a day, with games being the most profitable niche, and the global income has been growing at an average rate of 11-13% a year since 2018.
Mobile app monetizing is a viable and growing industry, and games are the most profitable niche. This information can be used by app developers to inform their decisions on which type of app to develop and how to monetize it.
5% of app users spend money on in-app purchases, which accounts for 48.2% of mobile app earnings.
This statistic is important to consider when looking at mobile app monetizing statistics because it shows that in-app purchases are the most profitable monetizing strategy for mobile apps. This suggests that developers should focus on creating engaging experiences that encourage users to make in-app purchases in order to maximize their profits.
In-app advertising is the most popular app monetizing strategy, accounting for 51% of global mobile gaming revenue and 56% of casual game revenue.
This statistic is important because it highlights the importance of in-app advertising as a monetizing strategy for mobile apps. It also shows that the top 50 grossing games earn relatively low daily revenue, which suggests that developers should focus on in-app advertising as a more reliable source of income.
Conclusion
In conclusion, mobile app monetizing is an ever-evolving industry with a lot of potential for growth. With the right strategies and tactics, developers can maximize their revenue and reach their desired goals.
The statistics presented in this blog post provide a great starting point for understanding the current state of the industry and how to best monetize mobile apps. With the right approach, developers can make the most of their apps and increase their profits.
References
1 - https://www.statista.com/statistics/271109/average-price-android-apps/
2 - https://www.statista.com/statistics/271104/average-price-ios-apps/
3 - https://www.statista.com/statistics/1296568/monetization-top-android-apps-by-category/
4 - https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/
5 - https://www.statista.com/statistics/1119916/app-monetization-methods-united-states-app-publishers/
6 - https://techjury.net/blog/app-revenue-statistics/#gref
7 - https://webinarcare.com/best-app-monetization-software/app-monetization-statistics/
8 - https://adsgard.net/how-much-application-earn-from-ads-how-long-does-it-take-monetization-statistics/
9 - https://www.invespcro.com/blog/in-app-purchase-revenue/
10 - https://www.is.com/glossary/mobile-game-monetization/
ZipDo, cited June 2023: Mobile App Monetizing Statistics
