GITNUX MARKETDATA REPORT 2023

Must-Know Mobile App Marketing Kpis [Latest Report]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Mobile App Marketing Kpis

1. App downloads
2. Active users
3. Session length
4. Churn rate
5. Retention rate
6. Cost per acquisition (CPA)
7. Lifetime value (LTV)
8. User demographic data
9. Screen flow and conversion funnels
10. In-app purchases (IAP)
11. App store rankings
12. App store ratings and reviews
13. Push notification open rates
14. Social media engagements
15. Referral rates

Mobile App Marketing Kpis: Our Guide

Dive into the world of mobile app marketing with our latest comprehensive report, focusing on Key Performance Indicators (KPIs) you cannot afford to ignore. In an era where mobile apps dominate the digital landscape, understanding the right metrics to track is crucial. Let us unfold the transformative potential of informed decision-making powered by these must-know KPIs, enhancing your strategic success in the competitive mobile app market.

App Downloads

This KPI gauges the total number of times the app has been downloaded from various app stores.

Active Users

This metric includes daily active users (DAU), weekly active users (WAU), and monthly active users (MAU).

Session Length

The average time duration a user spends in your app per individual session.

Churn Rate

The percentage of users who stop using your app within a given timeframe.

Retention Rate

The proportion of users who continue to use your app after a specific period.

CPA

The average amount you spend to onboard each new user through marketing campaigns.

Lifetime Value

An estimation of the total revenue a user generates over their “lifetime” in the app.

User Demographic Data

This KPI provides insight into the age, gender, location, and device preferences of your app users, allowing for better- targeted marketing campaigns.

Screen Flow And CF

These KPIs track the user’s navigation path through the app and identify areas where users may experience friction or drop off.

In-App Purchases

The number and revenue generated from purchases made within the app, indicating the effectiveness of monetization strategies.

App Store Rankings

The position of your app in app store charts, both overall and within categories.

App Store R&R

The average rating and feedback received from users on app stores.

Push Notification Open Rates

The percentage of users who open the push notifications sent by your app.

Social Media Engagements

The number of likes, shares, comments, and followers your app receives on social media platforms.

Referral Rates

The proportion of new users acquired through word-of-mouth or referral programs, which is important for acquiring users at a lower cost.

Frequently Asked Questions

What are the key performance indicators (KPIs) commonly used to measure a mobile app marketing campaign's success?

The important KPIs typically used are app downloads, daily active users (DAUs), retention rate, average revenue per user (ARPU), and cost per acquisition (CPA).

Why is it essential to track daily active users (DAUs) as a Mobile App Marketing KPI?

DAUs indicate the number of engaged users that interact with the app daily, which helps determine its ongoing popularity, stickiness, and overall user satisfaction.

What is the average revenue per user (ARPU), and why is it crucial?

ARPU is the total revenue generated by the app divided by the total number of users, providing a metric that reflects the revenue generated per user. It helps app marketers to optimize monetization strategies and allocate resources to reach higher profitability.

How can mobile app marketers use retention rate as a KPI, and what does it signify?

Retention rate measures user engagement levels by tracking the percentage of users who continue using the app after a certain period compared to the total number of users downloaded. It signifies an app’s quality, user experience, and success in meeting user expectations, which are vital for long-term growth and customer loyalty.

What does the cost per acquisition (CPA) KPI represent in mobile app marketing campaigns?

CPA represents the average cost incurred to acquire a new user, which includes advertising expenses, promotional offers, and any other campaign investments. Tracking CPA helps marketers evaluate campaign efficiency, budget allocation and adjust their mobile app marketing strategies for optimal returns on investment (ROI).

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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