GITNUX MARKETDATA REPORT 2023
Must-Know Mobile App Marketing Kpis [Latest Report]
Highlights: The Most Important Mobile App Marketing Kpis
- 1. App downloads
- 2. Active users
- 3. Session length
- 4. Churn rate
- 5. Retention rate
- 6. Cost per acquisition (CPA)
- 7. Lifetime value (LTV)
- 8. User demographic data
- 9. Screen flow and conversion funnels
- 10. In-app purchases (IAP)
- 11. App store rankings
- 12. App store ratings and reviews
- 13. Push notification open rates
- 14. Social media engagements
- 15. Referral rates
Table of Contents
Mobile App Marketing Kpis: Our Guide
Dive into the world of mobile app marketing with our latest comprehensive report, focusing on Key Performance Indicators (KPIs) you cannot afford to ignore. In an era where mobile apps dominate the digital landscape, understanding the right metrics to track is crucial. Let us unfold the transformative potential of informed decision-making powered by these must-know KPIs, enhancing your strategic success in the competitive mobile app market.
This KPI gauges the total number of times the app has been downloaded from various app stores.
This metric includes daily active users (DAU), weekly active users (WAU), and monthly active users (MAU).
The average time duration a user spends in your app per individual session.
The percentage of users who stop using your app within a given timeframe.
The proportion of users who continue to use your app after a specific period.
The average amount you spend to onboard each new user through marketing campaigns.
An estimation of the total revenue a user generates over their “lifetime” in the app.
User Demographic Data
This KPI provides insight into the age, gender, location, and device preferences of your app users, allowing for better- targeted marketing campaigns.
Screen Flow And CF
These KPIs track the user’s navigation path through the app and identify areas where users may experience friction or drop off.
The number and revenue generated from purchases made within the app, indicating the effectiveness of monetization strategies.
App Store Rankings
The position of your app in app store charts, both overall and within categories.
App Store R&R
The average rating and feedback received from users on app stores.
Push Notification Open Rates
The percentage of users who open the push notifications sent by your app.
Social Media Engagements
The number of likes, shares, comments, and followers your app receives on social media platforms.
The proportion of new users acquired through word-of-mouth or referral programs, which is important for acquiring users at a lower cost.
Frequently Asked Questions
What are the key performance indicators (KPIs) commonly used to measure a mobile app marketing campaign's success?
Why is it essential to track daily active users (DAUs) as a Mobile App Marketing KPI?
What is the average revenue per user (ARPU), and why is it crucial?
How can mobile app marketers use retention rate as a KPI, and what does it signify?
What does the cost per acquisition (CPA) KPI represent in mobile app marketing campaigns?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.