The mobile app industry is one of the fastest-growing and most profitable sectors of the tech industry. With the rise of smartphones and tablets, mobile apps have become an integral part of our lives. From gaming to productivity, there’s an app for almost anything.
As such, it’s important to stay up to date on the latest mobile app industry statistics. In this blog post, we’ll take a look at some of the most interesting and important mobile app industry statistics. We’ll also discuss what these numbers mean for the industry as a whole. So, let’s dive in and explore the world of mobile app industry statistics.
Mobile App Industry: The Most Important Statistics
TikTok was the most downloaded app in 2020 with 860 million downloads, while Facebook had four of its properties in the top ten with a combined 2.05 billion downloads.
The global e-learning market size is projected to reach $650 billion by 2025, with a 21% CAGR between 2021 and 2027.
Mobile App Industry Statistics Overview
Android has a 85% market share, with over 3 billion active users, and 108 billion downloads in 2020, making it the most popular mobile operating system in the world.
This demonstrates the potential for app developers to reach a large, global audience, and the potential for high revenue from app downloads.
Google Play Store downloads are significantly higher and growing faster than Apple App Store downloads.
Google Play Store is the preferred platform for app downloads, and that it is continuing to gain more traction than Apple App Store.
The Apple App Store released 36 thousand mobile apps in June 2022, with a decrease of 25% in the third quarter of 2022 and 9.5 billion iOS device owners downloading gaming apps in 2021.
The Apple App Store had 2.18 million iOS apps in the first quarter of 2022, with 34,000 apps released per month.
Gaming accounted for 13.70 percent and business accounted for 10.15 percent, with a retention rate of 13.6 percent after three days and 4.13 percent after 30 days. In Q4 2022, there were 8.1 billion downloads and 21.2 billion USD in revenue, with a 30% commission fee.
In 2022, 142.6 billion apps and games were downloaded, a decrease of 0.6% from 2021. China had the most downloads per capita, followed by Brazil and Turkey.
TikTok was the most downloaded app in 2020 with 860 million downloads, while Facebook had four of its properties in the top ten with a combined 2.05 billion downloads.
This displays the immense popularity of both TikTok and Facebook in the mobile app industry. It also shows the overall growth of the industry, with 6.86% more downloads in 2020 than in the previous year.
In 2022, 255 billion apps were downloaded worldwide and messaging apps were the most popular, with an average consumer expenditure of $4.86 USD.
On this, we can see the amount of money consumers are willing to spend on mobile apps, which is important for businesses to consider when developing their own mobile apps.
App downloads have increased 63% from 2016 to 2022, with an 11% increase from 2021 to 2022.
The industry is growing and people are increasingly relying on apps for their daily activities. This could be an opportunity for businesses to create and market their own apps to reach more customers.
The mobile app industry is expected to experience a significant growth in the coming years, with the education apps market growing by $46.9 billion with a 26% CAGR and the e-learning market estimated to be worth $398 billion in 2026, a 300% increase from 2015.
There is a large potential for growth in the education and e-learning sector, which could lead to more investment in the development of mobile apps. This could result in more opportunities for businesses to create innovative and engaging apps that can help to improve the learning experience for users.
The global e-learning market size is projected to reach $650 billion by 2025, with a 21% CAGR between 2021 and 2027.
The growth of e-learning is being driven by AI/ML, VR/AR, and Cloud-based LMS, which are all technologies that are used in the mobile app industry. It indicates that the mobile app industry is likely to benefit from the growth of e-learning.
As of 2020, there were 2.87 million Android apps and 1.96 million apps for iOS.
Android and iOS are the two major players in the market, with Android having a significant lead in terms of the number of apps available. This is important to consider when discussing the mobile app industry, as it shows the potential for growth and the potential for success for developers who create apps for either platform.
In 2020, global mobile app revenues amounted to $581.9 billion.
This highlights the incredible potential of the industry and the immense opportunities it presents for businesses and developers alike. It also serves as a reminder of the importance of staying up-to-date with the latest trends and developments in the mobile app industry in order to remain competitive.
Gaming apps account for approximately 43% of all app downloads.
They are a major driving force in the mobile app industry. It is clear that gaming apps are a major player in the mobile app market, and this statistic serves as a reminder of the importance of this sector.
Users spend 90% of their mobile time on apps.
Apps are an integral part of our daily lives, and that they are used for a variety of tasks. This statistic is especially relevant to the blog post about Mobile App Industry Statistics, as it demonstrates the immense potential of the mobile app industry. It also highlights the need for businesses to invest in mobile app development in order to stay competitive in the market.
In 2020, the average cost per app installation was $2.07 for Android and $2.37 for iOS.
This reveals the cost of acquiring new users, which is an important factor for app developers and marketers to consider when budgeting for their campaigns. Additionally, it highlights the differences between Android and iOS platforms, which can be useful for app developers when deciding which platform to target. Ultimately, this statistic provides valuable insight into the mobile app industry and its trends.
Android users spend over 30 hours a month on apps, while iOS users spend over 35 hours per month.
Users of both Android and iOS devices are spending a significant amount of time engaging with apps, demonstrating the industry's ability to capture and hold users' attention. This statistic is especially important for businesses looking to capitalize on the mobile app industry, as it shows that users are actively engaging with apps and that there is a large potential audience for mobile app developers.
Retention rates for mobile apps drop to 32% after three months.
Despite the initial enthusiasm of users, many apps fail to maintain their user base over time. This is an important insight for app developers, as it suggests that they need to focus on creating apps that are engaging and useful enough to keep users coming back. Furthermore, it serves as a reminder that the mobile app industry is a highly competitive space, and that developers need to stay ahead of the curve in order to succeed.
47% of mobile app users prefer in-app purchases over opt-in advertising.
In-app purchases are becoming increasingly popular among mobile app users, suggesting that developers should focus on creating apps that offer in-app purchases as a way to monetize their product. This statistic is also important for marketers, as it shows that opt-in advertising may not be the most effective way to reach mobile app users.
The average U.S. adult spends 81 minutes per day using mobile apps.
On average, Americans are dedicating a significant portion of their day to using mobile apps, demonstrating the importance of this technology in our lives. This statistic is especially pertinent to a blog post about Mobile App Industry Statistics, as it provides a snapshot of the current state of the industry and the impact it has on our daily lives.
China is the largest market for mobile apps, accounting for 40% of global app spending in 2020.
This highlights the fact that the Chinese market is a lucrative opportunity for app developers and businesses, and that investing in the Chinese market could be a wise decision. Furthermore, it shows that the mobile app industry is growing rapidly in China, and that it is a key player in the global app economy.
The average mobile app loses 77% of its daily active users (DAUs) within the first 3 days after installation.
This highlights the need for developers to focus on creating engaging experiences that keep users coming back, as the majority of users are lost within the first few days of installation.
In-app advertising is projected to reach $226 billion by 2025.
In-app advertising is expected to grow exponentially over the next few years, indicating that the mobile app industry is a lucrative and profitable sector. This statistic is a clear indication that businesses should consider investing in mobile app development and advertising to capitalize on the growing market.
49% of users open apps more than 11 times each day.
Nearly half of users are engaging with them on a daily basis. It speaks to the potential of mobile apps to capture and maintain user attention, making them an invaluable asset for businesses in the mobile app industry.
The churn rate for mobile app subscribers is around 50%.
This reveals the rate at which users are abandoning the apps they have subscribed to. A high churn rate could be indicative of a lack of user engagement, or a lack of features that are attractive to users. It is important to understand the churn rate in order to identify areas of improvement and ensure that users remain engaged with the app.
Conclusion
The mobile app industry is a rapidly growing market with no signs of slowing down. With more and more people using their phones for everything from shopping to entertainment, the mobile app industry is expected to continue to grow in the coming years.
As technology advances, the mobile app industry will continue to evolve and offer new opportunities for businesses to reach their customers. With the right strategies and insights, businesses can take advantage of the ever-changing mobile app industry to stay ahead of the competition.
References
1 - https://www.businessofapps.com/data/android-statistics/
2 - https://buildfire.com/app-statistics/
3 - https://blog.gitnux.com/apple-app-store-download-statistics/
4 - https://www.statista.com/topics/9757/apple-app-store/#topicOverview
5 - https://www.businessofapps.com/data/app-statistics/#:~:text=downloaded%20individual%20apps.-,App%20and%20game%20downloads,was%20also%20lower%20than%202020.
6 - https://financesonline.com/number-of-mobile-app-downloads/
7 - https://www.statista.com/topics/1002/mobile-app-usage/#topicOverview
8 - https://www.amity.co/blog/mobile-app-usage-statistics-to-grow-your-user-engagement
9 - https://shakuro.com/blog/educational-apps-e-learning-market-research-and-statistics
10 - https://www.emizentech.com/blog/e-learning-app-statistics.html
11 - https://www.statista.com
12 - https://www.nielsen.com
13 - https://www.juniperresearch.com
14 - https://www.appcues.com
15 - https://www.gamesindustry.biz
16 - https://techcrunch.com
17 - https://clevertap.com
18 - https://www.emarketer.com
19 - https://www.appsflyer.com
20 - https://www.apprecs.com
21 - https://www.adjust.com
ZipDo, cited June 2023: Mobile App Industry Statistics
