GITNUX MARKETDATA REPORT 2023
Must-Know Mobile App Engagement Metrics
Highlights: The Most Important Mobile App Engagement Metrics
- 1. Daily Active Users (DAU)
- 2. Monthly Active Users (MAU)
- 3. Session Length
- 4. Stickiness Ratio
- 5. Churn Rate
- 6. Retention Rate
- 7. Time-In-App
- 8. Session Frequency
- 9. In-App Events
- 10. User Acquisition Cost (UAC)
- 11. Lifetime Value (LTV)
- 12. App Ratings and Reviews
- 13. Referral Rate
- 14. Screenflow/Navigation Analysis
- 15. Revenue Metrics
Table of Contents
Mobile App Engagement Metrics: Our Guide
In today’s digital-centric era, understanding the metrics of mobile app engagement is crucial for achieving business success. This blog post will explore the must-know metrics that can provide insight into your mobile app’s performance and user behavior. Dive in to discern how tracking these metrics can help optimize your app, boost user engagement, and increase overall profitability.
Daily Active Users (DAU)
This metric represents the number of users who engage with the app on a daily basis. It helps to understand the app’s overall stickiness and user retention.
Monthly Active Users (MAU)
This metric shows the number of users who engage with the app within a month. It’s useful in measuring an app’s long-term growth and spotting usage trends.
Session duration is the time a user spends in a single app interaction, vital for user engagement and app improvement.
This is the ratio of DAU to MAU, showing how frequently users are engaging with the app over time. A higher stickiness ratio indicates better user retention.
This metric represents the percentage of users who stop using the app within a specific period. A high churn rate indicates low user satisfaction and vice versa.
This is the percentage of users who continue using the app over a given time period. A higher retention rate signifies a more engaged and loyal user base.
This measures the total time a user spends in the app, showing the level of engagement with various app features.
This refers to the number of sessions a user initiates within a given period. High session frequency indicates a highly engaged user base.
In-app events are user actions like registration, purchases, or level completions. Tracking them helps understand user behavior and improve the app experience.
User Acquisition Cost (UAC)
This is the average cost of acquiring a new user for the app through marketing efforts. It helps to evaluate the effectiveness of marketing campaigns and allocate resources accordingly.
Lifetime Value (LTV)
Lifetime Value (LTV) is the total revenue a user generates during their app engagement. A higher LTV indicates more value per user and informs user acquisition and retention strategies.
App Ratings And Reviews
App ratings and reviews reflect user satisfaction. High ratings and positive feedback indicate satisfaction, while negative reviews offer insights for improvements.
This metric measures the percentage of users who refer the app to others, contributing to organic user growth through word of mouth.
This involves analyzing the user’s navigation patterns within the app to identify popular screens, bottlenecks, and areas where users might be dropping off.
Revenue metrics like in-app purchases, ad revenue, and subscriptions gauge the app’s financial performance and reveal areas for enhancement.
Frequently Asked Questions
What are mobile app engagement metrics and why are they important?
What are some key mobile app engagement metrics every app developer should track?
How can tracking mobile app engagement metrics improve user retention?
What role do push notifications play in mobile app engagement metrics?
How can A/B testing be used to optimize mobile app engagement metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.