Millennials Travel Statistics: Market Report & Data

Highlights: The Most Important Millennials Travel Statistics

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Travel has grown to be an integral part of the millennial lifestyle, shaping trends and influencing the global tourism industry. This blog post focuses on illuminating the various statistics associated with millennial travel patterns. We delve into the specific preferences and behaviors of this demographic, their spending habits, preferred travel destinations, and their impact on travel and hospitality sectors. As we navigate through the intricacies of millennial travel statistics, you'll gain insights on important market trends and possibly forecast the future direction of the travel industry.

The Latest Millennials Travel Statistics Unveiled

60% of millennials are spending more on travel as compared to saving for a house.

Diving into the evolving psyche of millennials, their predilection towards travel as opposed to long-term buys, such as houses, is fascinating. With 60% of millennials prioritizing wanderlust over home ownership, the shape of the world economy and industry trends may undergo a tectonic shift. This dynamic figures prominently as it not only echoes the value millennials place in experiences over possessions but also maps out the direction consumer and housing markets need to adapt to in order to sync with these ever-evolving tastes, thereby sparking remarkable changes across sectors.

Over 69% of millennials book their travel plans online.

Illuminating the evolving travel habits of millennials, the statistic showing that over 69% of them book their travel plans online pinpoints a significant shift in the travel industry. The adoption of technology and preference for online platforms underpins a major transformation in how millennials approach travel, underscoring the importance of digital presence for businesses in the travel sector. Companies seeking to capture the millennial demographic must prioritize shaping a comprehensive and engaging online booking experience to accommodate this trend, as portrayed in this key statistic.

Approximately 86% of millennials travel to experience a new culture.

Capturing the wanderlust propensity of the millennial generation, the statistic underlines that a significant 86% of millennials are lured by the pull of experiencing new cultures while travelling. This data point provides key insight for the blog post on Millennials Travel Statistics, revealing the main motivation driving their travel preferences. This emphasis on cultural experiences rather than on conventional tourism showcases a paradigm shift in travelling attitudes and possibly a distinct evolution of millennial societal values. Businesses in the travel and tourism sector, or bloggers offering travel advice, can tap into this craving for authentic cultural experiences to build services and content that resonates more effectively with millennials, thereby increasing their market relevance and appeal.

64% of millennials travel trips are inspired by Instagram.

In today's digital age where millennials form the largest consumer segment in travel, the statistic that Instagram influences 64% of their trips holds substantial significance. This depicts a paradigm shift in travel inspiration sources, indicating the power and influence of social media platforms, specifically Instagram, on millennials' choices and decisions. When drafting strategies to attract this demography, tourism industries, bloggers, and marketing strategists should consider Instagram as an influential tool. Through targeted ad campaigns, enticing travel imagery, and strategic use of hashtags, they could effectively stimulate millennials' wanderlust, thus leading to increased sales and growth. This statistic, hence, provides invaluable insight into shaping the future of travel marketing approaches.

About 49% of millennial travellers report that cost is a barrier to their leisure travel.

Unveiling the fiscal challenge faced by nearly half of millennial explorers, our striking statistic underscores the significant role of cost as a deterrent to their leisurely voyages. Introducing cost-consciousness as a prominent attribute to the millennial traveler's profile, it suggests the potential for sectors such as budget travel, economical accommodations, or discounted ticketing platforms to capitalize on this demand. As the travel industry evolves, understanding such obstacles in millennials' travel behavior forms an integral part of shaping strategies, forecasting trends, and tailoring services, ultimately shedding light on unexplored business opportunities geared to cater to this demographic.

In 2019, 38% of millennials traveled solo.

Underpinning the exploration habits and preferences of the millennial generation, the statistic indicating that 38% of millennials ventured out alone in 2019 yields essential insights. This fascinating tidbit reflects a growing trend of independence and self-discovery within this demographic - a significant deviation from traditional vacationing patterns. It provides travel industries, retailers, and marketers valuable information to tailor their strategies, emphasizing solo travel-friendly accommodations, facilities, and bargains to tap into this burgeoning market. Furthermore, this suggests a broader shift in social norms and values, where the millennial drive for unique experiences may outshine the need for companionship in travel.

Nearly 80% of millennials traveled for leisure or vacation in 2019.

Examining the statistic that in 2019, almost 80% of millennials embarked on leisure or vacation travel unveils the significant influence this generation holds in shaping the travel industry. This figure, acting as a testament to millennials' prioritization of experiences over material possessions, defines key trends including the types of trips millennials are inclined towards, their spending behavior, and undertakings while travelling. In essence, it provides a roadmap to understand the preferences of a crucial market segment, one that businesses in the travel industry can leverage to tailor their services, offerings and marketing strategies and resonate more strongly with this demographic.

50% of millennials would delete a social media account to get a 10% discount on their hotel booking.

Drawing an insight from the statistic which indicates that half of Millennials would consider deleting a social media account for a hotel discount, it underscores an unexpected shift in priorities among this demographic group. In the light of millennials' reputation as digital natives and social media enthusiasts, this statistic paints an intriguing picture of their increasing value on experiences such as travel over online social networking. Such insights party reconceptualizes millennial behaviors, offering a fresh perspective for businesses in the hospitality and travel industry to rethink and strategicize their marketing, pricing, and customer relationship approaches.

Millennials take an average of 3.9 leisure trips per year.

As travel lifestyle evolves, our spotlight rests on millennials who, according to recent findings, embark on an intriguing average of 3.9 leisure trips per year. This statistic weaves a crucial narrative into a blog post on Millennials Travel Statistics, subtly underscoring their unique travel habits. More than just a figure, it symbolizes their penchant for exploring unfamiliar territories, yearning for cultural immersion or simply seeking regular respite from the grind. It implies opportunities for marketers to capitalize on this trend, crafting offerings that resonate with this generation's preferences, from eco-tourism to digital nomad retreats. As such, this statistic is an indispensable compass guiding discussions around millennials' increasing footprint in the travel mosaic.

63% of millennials say they travel to find themselves.

Delving into the psyche of the millennial traveler, a striking 63% claim their quest for self-discovery is the driving force behind their fervor for journeying. This statistic casts a golden spotlight on the shifting priorities amidst the younger generation, orchestrating an enlightening narrative as it goes from mere leisure or sight-seeing to a deeper, more existential pursuit. It offers invaluable insights to the travel industry, specifically marketers, as they strategize to tap into this thirst for self-exploration, that might involve unique, offbeat experiences over mundane tourist trails. Thoughtfully utilising this data can steer the industry towards a more empathetic and targeted approach, crafting experiences that resonate with the millennial soul-searcher.


Statistics clearly indicate that millennials are a deeply travel-oriented generation that values experiences over physical assets. They are significantly contributing to the evolution of the travel and tourism industry through their substantial spending on travel and their tendency to prioritize unique, experiential travel rather than traditional tourist activities. With their strong emphasis on sustainability, local experiences, embracing technology for ease of travel, and a passion for sharing travel experiences on social media, Millennials are undeniably reshaping the landscape of tourism and travel, setting new trends likely to continue in the future.


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Frequently Asked Questions

According to a report by the Boston Consulting Group, around 70% of millennials are more likely to travel than other generations, especially for leisure activities.
Millennials are more likely to use digital means to book travels. According to Statista, approximately 49% of millennials use mobile booking apps for planning their trips compared to older age groups.
As per AARP, millennials on average spend about $4,500 to $6,800 on travel per year. However, this also depends on the individual’s income and affordability.
Millennials tend to favor experiential travel and places that offer unique and authentic experiences. Some popular destinations for millennials include Southeast Asia, Europe, and South America.
Millennials tend to favor budget-friendly options like hostels or peer-to-peer rentals through platforms such as Airbnb. However, they’re also willing to spend more for accommodations that offer unique experiences or sustainable practices.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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