GITNUX MARKETDATA REPORT 2023
Must-Know Marketing Manager Kpis [Latest Report]
Highlights: The Most Important Marketing Manager Kpis
- 2. Customer Acquisition Cost (CAC)
- 3. Conversion Rate
- 4. Customer Retention Rate
- 5. Customer Lifetime Value (CLV)
- 6. Net Promoter Score (NPS)
- 7. Brand Awareness
- 8. Social Media Engagement
- 9. Website Traffic
- 10. Bounce Rate
- 11. Cost per Lead (CPL)
- 12. Lead-to-Customer Conversion Rate
- 13. Email Open Rate
- 14. Email Click-Through Rate (CTR)
- 15. Average Order Value (AOV)
Table of Contents
Marketing Manager Kpis: Our Guide
Delve into the comprehensive understanding of the most relevant Key Performance Indicators (KPIs) every marketing manager must monitor with our latest report. This blog post uncovers the most crucial KPIs that can make or break your marketing strategy in the modern digital landscape. Stay ahead in the competitive market by identifying, tracking, and optimizing these must-know KPIs for marketing success.
Return On Marketing Investment
This KPI compares the revenue generated from marketing efforts to the marketing spend, showing how effectively the marketing manager is utilizing the budget.
Customer Acquisition Cost
This KPI tracks the average amount of money spent on acquiring a new customer, helping marketing managers identify cost- effective marketing channels and strategies.
This KPI gauges the percentage of visitors taking desired actions (e.g., purchasing, newsletter sign-ups), showing marketing effectiveness in engaging customers.
Customer Retention Rate
This KPI gauges customer retention, indicating marketing success in maintaining relationships.
Customer Lifetime Value
This KPI measures a customer’s lifetime revenue, reflecting the lasting financial effects of marketing on customer relationships.
Net Promoter Score
This KPI gauges customer satisfaction and loyalty by asking them how likely they are to recommend the company’s products or services to others.
This KPI tracks the visibility of the company’s brand in the market, measured through metrics like website traffic, social media following, and customer surveys.
Social Media Engagement
This KPI gauges social media brand interaction through likes, shares, comments, and retweets, showing social media marketing effectiveness.
This KPI tracks the number of visitors to the company’s website, showing the reach and popularity of online marketing campaigns.
This KPI measures the percentage of website visitors who leave the site without performing any action, offering insights into the effectiveness of web content in engaging users.
Cost Per Lead
This KPI tracks the average amount spent on generating one lead, indicating the cost efficiency of lead generation efforts.
Lead-To-Customer Conversion Rate
This KPI measures the percentage of leads that become customers, reflecting the success of marketing efforts in driving sales.
Email Open Rate
This KPI measures the percentage of marketing emails opened by recipients, providing insights into the effectiveness of email marketing strategies.
Email Click-Through Rate
This KPI tracks the percentage of email recipients who click on links within the message, revealing the level of engagement with the email content.
Average Order Value
This KPI measures the average revenue generated per customer order, indicating the success of upselling, cross-selling, and other marketing tactics aimed at driving higher sales values.
Frequently Asked Questions
What are the key performance indicators (KPIs) for a marketing manager?
How does a marketing manager measure lead generation?
Why is conversion rate an essential KPI for a marketing manager?
How can customer acquisition cost (CAC) be calculated, and why is it important for a marketing manager?
What is customer lifetime value (CLV) and why is it a vital KPI for marketing managers?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.