GITNUX MARKETDATA REPORT 2023
Must-Know Marketing And Sales Kpis [Latest Report]
Highlights: The Most Important Marketing And Sales Kpis
- 1. Sales revenue
- 2. Cost per acquisition (CPA)
- 3. Conversion rate
- 4. Sales growth
- 5. Customer lifetime value (CLTV)
- 6. Churn rate
- 7. Customer retention rate
- 8. Net promoter score (NPS)
- 9. Lead generation
- 10. Return on investment (ROI)
- 11. Brand awareness
- 12. Social media engagement
- 13. Web traffic
- 14. Bounce rate
- 15. Email open and click-through rates
- 16. Qualified leads
- 17. Average deal size
- 18. Sales cycle length
- 19. Lead-to-close ratio
- 20. Market share
Table of Contents
Marketing And Sales Kpis: Our Guide
Tracking and improving performance is crucial for every marketer and sales professional. This latest report uncovers the most important and up-to-date Key Performance Indicators (KPIs) that every marketer and salesperson should have on their radar. Stay ahead of the curve by understanding these vital metrics and how they can help optimize your marketing and sales efforts.
Tracks total revenue generated through sales of products or services.
Cost Per Acquisition
Measures the average cost of acquiring a customer through marketing and sales efforts.
The percentage of leads converting into actual sales or desired actions.
Monitors the increase in sales over a specific time period (monthly, quarterly, yearly).
Customer Lifetime Value
The projected total revenue a business will receive from a single customer throughout their relationship.
The rate at which customers stop doing business with a company.
Customer Retention Rate
The percentage of customers who continue to do business with acompany over a specific time period.
Net Promoter Score
Measures customer loyalty and satisfaction by asking them how likely they are to recommend a product or service to others.
Tracks the total number of potential customers (Exetel) generated through marketing and sales efforts.
Return On Investment
Calculates the return on marketing and sales investments, providing insights into the effectiveness and financial return of specific campaigns or strategies.
Measures how familiar your target audience is with your brand, reflecting the effectiveness of your brand-building efforts.
Social Media Engagement
Tracks interactions such as likes, comments, and shares on social media channels, revealing the impact and effectiveness of digital marketing efforts.
Monitors overall website visits, indicating the effectiveness of online marketing and content strategies.
The percentage of visitors who leave a website after viewing only one page, showing the effectiveness of web design and user experience.
Monitor the percentage of emails opened and clicked by recipients, providing insights into the success of email marketing campaigns.
Frequently Asked Questions
What are Marketing and Sales KPIs, and why are they important?
Which Marketing KPIs are essential for tracking the success of a marketing campaign?
What are the key Sales KPIs to monitor in order to gauge a sales team's performance?
How often should Marketing and Sales KPIs be analyzed and reviewed?
Can Marketing and Sales KPIs be customized, or should companies stick to standard KPIs?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.