The makeup industry is one of the most lucrative and competitive industries in the world. With the rise of social media, the industry has seen an unprecedented level of growth and innovation. From the latest trends to the newest products, the makeup industry is constantly evolving.
But what does the data say about the makeup industry? In this blog post, we’ll take a look at some of the most interesting makeup industry statistics and explore what they mean for the industry. We’ll also discuss the implications of these statistics for its future. So, let’s get started.
Makeup Industry: The Most Important Statistics
The global cosmetics market is projected to grow from a value of $380 billion in 2019 to $463.5 billion by 2027, with makeup representing 15% of the total market share.
L'Oreal is a global beauty and personal care company that generated a revenue of 29.9 billion euros in 2020, demonstrating its success in the makeup industry.
Makeup Industry Statistics Overview
The makeup segment of the cosmetics industry is a significant contributor to the global value, accounting for 40% of sales in 2020 and projected to reach $93.5 billion by 2025.
This shows the potential growth of the makeup segment of the cosmetics industry and its importance to the overall industry.
The global cosmetics market is projected to grow from a value of $380 billion in 2019 to $463.5 billion by 2027, with makeup representing 15% of the total market share.
The market is expanding rapidly and makeup is a significant segment of the global cosmetics industry. This indicates that the makeup industry is likely to experience significant growth in the coming years, which could present opportunities for businesses and investors.
Huda Beauty had the most followers and MAC Cosmetics had the highest engagement rate among beauty brands on Instagram in 2021.
Thus, it is of high importance to have a strong presence on social media platforms, such as Instagram, in order to reach a larger audience and increase engagement. This is especially important for makeup brands, as they rely heavily on digital marketing and social media to reach potential customers.
L'Oreal Paris is the most followed beauty brand on Facebook with over 38 million followers as of October 2021.
L'Oreal was the largest beauty manufacturer worldwide in 2020, generating 33.8 billion U.S. dollars in revenue, followed by Estée Lauder Companies and Shiseido with 14.3 billion and 8.9 billion U.S. dollars respectively.
The global cosmetics market is projected to generate 429 billion U.S. dollars in revenue by 2025, with skincare being the largest segment of the market and color cosmetics (including makeup products) reaching a value of 93.5 billion U.S. dollars.
This shows the potential for growth and expansion within the cosmetics industry, and provides insight into the potential for makeup products to be a lucrative and successful sector of the market.
L'Oreal is a global beauty and personal care company that generated a revenue of 29.9 billion euros in 2020, demonstrating its success in the makeup industry.
L'Oreal is a major player in the industry, with a strong presence in over 150 countries and a high revenue. This indicates that the company is well-positioned to continue to be a leader in the makeup industry in the future.
L'Oreal is a top 20 most valuable brand globally with a brand value of $33.2 billion in 2021, showing a 7.6% growth from the previous year.
The global vegan cosmetics market is expected to grow significantly over the next few years, with a CAGR of 5.3% from 2021 to 2028.
Vegan cosmetics are becoming increasingly popular, and the industry is growing rapidly due to rising awareness about animal rights and increasing demand for natural and organic products.
The global vegan cosmetics market is projected to grow from USD 13.3 billion in 2020 to USD 20.8 billion by 2028, at a CAGR of 6.3%.
This growth is likely to have a positive impact on the makeup industry, as more consumers are likely to purchase vegan cosmetics instead of traditional makeup products.
Conclusion
The makeup industry is a multi-billion dollar industry that continues to grow and evolve. With the rise of social media and influencers, the industry has become more accessible and diverse.
The industry is also becoming more inclusive, with more products and shades available for all skin tones and types. The industry is expected to continue to grow in the coming years, and it will be interesting to see how it continues to evolve.
References
1 - https://www.statista.com/topics/3137/cosmetics-industry/#topicOverview
2 - https://www.alliedmarketresearch.com/cosmetics-market
3 - https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
4 - https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/
5 - https://www.statista.com/statistics/243871/revenue-of-the-leading-10-beauty-manufacturers-worldwide/
6 - https://www.statista.com/forecasts/1272301/worldwide-revenue-cosmetics-market-by-segment
7 - https://www.statista.com/topics/1544/loreal/
8 - https://www.statista.com/statistics/761533/l-oreal-brand-value-worldwide/
9 - https://www.fortunebusinessinsights.com/vegan-cosmetics-market-106594
10 - https://www.grandviewresearch.com/industry-analysis/vegan-cosmetics-market
