GITNUX MARKETDATA REPORT 2023
Must-Know Linkedin Kpis [Latest Report]
Highlights: The Most Important Linkedin Kpis
- 1. Number of Connections
- 2. Profile Views
- 3. Post Views
- 4. Post Engagement Rate
- 5. Post Shares
- 6. Click-Through Rate (CTR)
- 7. InMail Response Rate
- 8. New Follower Growth
- 9. Lead Conversion Rate
- 10. Average Time Spent on Company Pages
- 11. Employee Engagement
- 12. Talent Brand Index
- 13. Job Application Rate
Table of Contents
Linkedin Kpis: Our Guide
Navigating LinkedIn’s vast ecosystem of analytics can feel like a daunting task, but understanding KPIs (Key Performance Indicators) is crucial for leveraging the platform’s full potential. Our latest report elucidates the must-know LinkedIn KPIs that are essential for gauging your performance and shaping your strategy. Read on to uncover the myriad ways these KPIs can boost your LinkedIn success and put you ahead in this competitive digital landscape.
Number Of Connections
This KPI measures the total number of first-degree connections you have made on Linkedin. It helps to identify the size of your Linkedin network.
The number of times other Linkedin users have viewed your profile. This helps to measure personal brand visibility and engagement.
Represents the number of views your Linkedin posts receive, indicating your content’s reach and visibility among your network and beyond.
Post Engagement Rate
The percentage of views that result in actions (likes, comments, or shares) on your content. It measures the effectiveness of your posts and the level of interest they generate.
The number of times your content has been shared by other Linkedin users, indicating the virality and impact of your posts.
The ratio of clicks to impressions, measuring how effective your content is at driving users to take action, such as clicking on a provided link.
InMail Response Rate
The percentage of recipients who respond to your LinkedIn InMails. This KPI helps to evaluate the effectiveness of your InMail strategy and optimize messaging for better engagement.
New Follower Growth
The number of new followers gained over a specific period, showing the growth of your audience and potential reach of your content.
Lead Conversion Rate
The percentage of Linkedin users converting to leads after engaging with your content, showing the effectiveness of your content in attracting business.
Average Time Spent On Company Pages
Measures the average time Linkedin users spend on a company page, reflecting user engagement and interest in the company or brand.
The level of interaction and sharing of company-related content by employees on Linkedin, creating a stronger brand image and reaching a wider audience.
Talent Brand Index
A metric gauging your Linkedin employer brand strength by comparing engagement on career content to company updates.
Job Application Rate
The ratio of job applications to job views on Linkedin, assessing the platform’s recruitment effectiveness.
Frequently Asked Questions
What are LinkedIn KPIs, and why are they important for businesses?
What are the primary LinkedIn KPIs that businesses should focus on?
How can businesses measure their LinkedIn KPIs accurately?
How often should businesses track and review their LinkedIn KPIs?
Can LinkedIn KPIs be integrated with other analytics platforms for a complete digital marketing overview?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.