GITNUX MARKETDATA REPORT 2023
Must-Know Key Ecommerce Metrics
Highlights: The Most Important Key Ecommerce Metrics
- 1. Gross Merchandise Value (GMV)
- 2. Average Order Value (AOV)
- 3. Conversion Rate
- 4. Shopping Cart Abandonment Rate
- 5. Customer Lifetime Value (CLV)
- 6. Customer Acquisition Cost (CAC)
- 7. Customer Retention Rate
- 8. Bounce Rate
- 9. Return Rate
- 10. Net Promoter Score (NPS)
- 11. Website Traffic
- 12. Product Performance Metrics
- 13. Time on Site
- 14. Page Views per Session
- 15. Social Media Engagement
Table of Contents
Key Ecommerce Metrics: Our Guide
Delving into the world of ecommerce can often seem like navigating a labyrinth, but having a firm grasp on key metrics can light the way. Through our recent, comprehensive study, we’ve identified the most significant ecommerce key performance indicators (KPIs) that every online retailer should be tracking. Understand these game-changer metrics and enhance your business’s profitability and growth trajectory.
Gross Merchandise Value
The total value of products sold through the eCommerce platform over a specific period. It represents eCommerce growth and sales volume
Average Order Value
The average total amount a customer spends per transaction. It helps gauge revenue per customer, pricing strategy, and marketing effectiveness.
The percentage of website visitors who complete a purchase. It reflects the effectiveness of a site’s design, user experience, and marketing efforts in driving sales
Shopping Cart Abandonment Rate
The percentage of customers who add items to their cart but do not finish the transaction
Customer Lifetime Value
The estimated total revenue a business will generate from an individual customer throughout their entire relationship
Customer Acquisition Cost
The average cost to acquire a new customer through marketing and advertising efforts
Customer Retention Rate
The percentage of customers who continue to make purchases over a given period
The percentage of website visitors who leave immediately after viewing a single page
The percentage of products returned by customers. A high return rate can indicate issues with product quality, descriptions, or customer expectations.
Net Promoter Score
A measure of customer satisfaction and loyalty, calculated by asking customers how likely they are to recommend the company to others
The total number of visitors to an eCommerce site, broken down by various metrics such as channels, sources, location, and devices
Product Performance Metrics
Examines the success and profitability of individual products by tracking sales, revenue, stock levels, and sell-through rates
Time On Site
The average amount of time users spend on the eCommerce site before leaving
Page Views Per Session
The average number of pages viewed per user session. This metric shows user engagement and the effectiveness of the site’s navigation and content. —&>
Social Media Engagement
Measures the success of eCommerce marketing efforts on social media platforms through interactions such as likes, comments, shares, and followers
Frequently Asked Questions
What are some essential Key Ecommerce Metrics every online retailer should track regularly?
How can a business owner improve their ecommerce store's conversion rate?
What is the significance of tracking the average order value in an ecommerce business?
How can a business reduce cart abandonment rates in their ecommerce platform?
Why is calculating customer lifetime value crucial for ecommerce businesses?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.