GITNUX MARKETDATA REPORT 2023
Must-Know iOS App Metrics
Highlights: The Most Important Ios App Metrics
- 1. App Downloads
- 2. Active Users
- 3. Session Length
- 4. Retention Rate
- 5. Churn Rate
- 6. Screen Flow
- 7. Conversion Rate
- 8. Customer Ratings and Reviews
- 9. Acquisition Sources
- 10. Cost per Acquisition (CPA)
- 11. Average Revenue per User (ARPU)
- 12. Lifetime Value (LTV)
Table of Contents
Ios App Metrics: Our Guide
Understanding how users engage with your iOS app is the key to its success. In today’s data-driven world, capitalizing on the right metrics can significantly elevate your app’s performance and user satisfaction. This blog post will reveal the must-know iOS app metrics that every developer should be tracking to refine their apps and deliver a more personalized user experience.
The number of times the app has been downloaded and installed from the App Store. This metric gives a basic understanding of the app’s popularity and reach.
This metric counts users opening and using the app, broken down into DAU, WAU, and MAU. It offers insights into user engagement and retention.
This metric measures the duration of a user session, indicating how long users interact with the app. It helps identify engaging app features.
The percentage of users who continue using the app after a specified period (e.g., 30 days). This metric measures users’ loyalty and satisfaction with the app.
The percentage of users who stop using the app after a specified period. It is an essential metric for understanding user attrition and improving the user experience.
This metric visualizes user navigation in the app, highlighting popular screens and paths. It reveals user behavior patterns and app usability issues.
This metric, the conversion rate, reflects how effectively the app drives user actions and achieves business goals.
Customer Ratings And Reviews
The average ratings and reviews left by users on the App Store. This metric provides insights into user satisfaction and can help identify areas in need of improvement.
This tracks how users find the app, like through search or ads. It helps optimize marketing and user acquisition strategies.
Cost Per Acquisition (CPA)
It calculates the cost per new app user, aiding budgeting and assessing acquisition effectiveness.
Average Revenue Per User (ARPU)
This metric, called average revenue per user (ARPU), divides total revenue by active users, guiding monetization strategies and tracking revenue performance.
Lifetime Value (LTV)
LTV predicts user revenue, guides profitability, identifies valuable users, and optimizes marketing resources.
Frequently Asked Questions
What are some key iOS app metrics that developers should track for app success?
What is the average user retention rate for an iOS app, and how can it be improved?
How do acquisition channels impact the success of an iOS app, and which channels typically perform best?
How can developers measure and optimize user engagement for their iOS app?
What are some monetization strategies for iOS apps and their impact on app metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.