GITNUX MARKETDATA REPORT 2023

Must-Know iOS App Metrics

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Ios App Metrics

1. App Downloads
2. Active Users
3. Session Length
4. Retention Rate
5. Churn Rate
6. Screen Flow
7. Conversion Rate
8. Customer Ratings and Reviews
9. Acquisition Sources
10. Cost per Acquisition (CPA)
11. Average Revenue per User (ARPU)
12. Lifetime Value (LTV)

Ios App Metrics: Our Guide

Understanding how users engage with your iOS app is the key to its success. In today’s data-driven world, capitalizing on the right metrics can significantly elevate your app’s performance and user satisfaction. This blog post will reveal the must-know iOS app metrics that every developer should be tracking to refine their apps and deliver a more personalized user experience.

App Downloads

The number of times the app has been downloaded and installed from the App Store. This metric gives a basic understanding of the app’s popularity and reach.

Active Users

This metric counts users opening and using the app, broken down into DAU, WAU, and MAU. It offers insights into user engagement and retention.

Session Length

This metric measures the duration of a user session, indicating how long users interact with the app. It helps identify engaging app features.

Retention Rate

The percentage of users who continue using the app after a specified period (e.g., 30 days). This metric measures users’ loyalty and satisfaction with the app.

Churn Rate

The percentage of users who stop using the app after a specified period. It is an essential metric for understanding user attrition and improving the user experience.

Screen Flow

This metric visualizes user navigation in the app, highlighting popular screens and paths. It reveals user behavior patterns and app usability issues.

Conversion Rate

This metric, the conversion rate, reflects how effectively the app drives user actions and achieves business goals.

Customer Ratings And Reviews

The average ratings and reviews left by users on the App Store. This metric provides insights into user satisfaction and can help identify areas in need of improvement.

Acquisition Sources

This tracks how users find the app, like through search or ads. It helps optimize marketing and user acquisition strategies.

Cost Per Acquisition (CPA)

It calculates the cost per new app user, aiding budgeting and assessing acquisition effectiveness.

Average Revenue Per User (ARPU)

This metric, called average revenue per user (ARPU), divides total revenue by active users, guiding monetization strategies and tracking revenue performance.

Lifetime Value (LTV)

LTV predicts user revenue, guides profitability, identifies valuable users, and optimizes marketing resources.

Frequently Asked Questions

What are some key iOS app metrics that developers should track for app success?

Key iOS app metrics include number of downloads, user engagement (session duration, screens per session, etc.), retention rate, acquisition channels, and in-app revenue (purchases or ad revenue).

What is the average user retention rate for an iOS app, and how can it be improved?

The average user retention rate for an iOS app is around 20-30% after 30 days. To improve retention, developers should focus on optimizing the onboarding process, incorporating regular app updates, providing personalized experiences, and engaging users with relevant and timely push notifications.

How do acquisition channels impact the success of an iOS app, and which channels typically perform best?

Acquisition channels are the sources through which users discover and download an app. The success of an app depends on the effectiveness of these channels in driving high-quality users. The most common channels include organic search, app store optimization, paid advertising, influencer marketing, social media, and public relations. The best-performing channels will vary depending on the app category and target audience.

How can developers measure and optimize user engagement for their iOS app?

Developers can measure user engagement in their iOS app by analyzing metrics such as session duration, screens per session, click-through rate, and churn rate. To optimize engagement, developers should focus on delivering valuable content, creating personalized experiences, utilizing push notifications effectively, and regularly updating the app with new features or improvements.

What are some monetization strategies for iOS apps and their impact on app metrics?

Common monetization strategies for iOS apps include in-app purchases, premium subscriptions, ad revenue, and sponsored content. These strategies can impact app metrics such as user engagement, retention rates, and revenue generated. Developers should choose a monetization strategy that aligns with their app’s core value proposition and target audience to maximize success.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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